{"id":29985,"date":"2024-09-23T07:57:34","date_gmt":"2024-09-23T05:57:34","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=223752"},"modified":"2024-11-08T08:31:40","modified_gmt":"2024-11-08T07:31:40","slug":"commitment-als-erfolgsfaktor-insights-von-heads-und-perikom","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-23\/commitment-als-erfolgsfaktor-insights-von-heads-und-perikom\/","title":{"rendered":"L'engagement comme facteur de r\u00e9ussite : insights de Heads et Perikom"},"content":{"rendered":"<figure id=\"attachment_223757\" class=\"wp-caption alignnone\" style=\"width: 1300px\" aria-describedby=\"caption-attachment-223757\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Foto6-scaled.jpg\"><img class=\"alignnone wp-image-223757 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Foto6-scaled.jpg\" alt=\"Engagement des collaborateurs\" width=\"1300\" height=\"867\" \/><\/a>\r\n<figcaption id=\"caption-attachment-223757\" class=\"wp-caption-text\">Ralph Hermann lors de la table ronde avec Dr. Judith Muster et Sven B\u00fchler (Toutes les photos : Heads)<\/figcaption>\r\n<\/figure>\r\n<p>Le 18 septembre 2024, 88 sp\u00e9cialistes et personnes int\u00e9ress\u00e9es se sont r\u00e9unis dans la grande salle du Mus\u00e9e national de Zurich pour se consacrer \u00e0 l'un des th\u00e8mes centraux de la gestion d'entreprise moderne : L'engagement. Heads Corporate Branding a organis\u00e9 l'\u00e9v\u00e9nement sous l'\u00e9gide de Perikom, l'association professionnelle pour la gestion du personnel et la communication interne.<\/p>\r\n<p>Pour les agences de branding comme Heads, l'engagement des collaborateurs est une condition de base pour le succ\u00e8s des repositionnements ou des re-designs. Mais qu'en est-il de l'engagement dans les entreprises suisses ? Simone Raubach et Sina Frank de Heads ont expliqu\u00e9 qu'il existe encore un grand potentiel dans ce domaine, bien que les entreprises suisses ne soient pas si mal class\u00e9es en comparaison internationale.<\/p>\r\n<figure id=\"attachment_223758\" class=\"wp-caption alignnone\" style=\"width: 1400px\" aria-describedby=\"caption-attachment-223758\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Foto2-scaled.jpg\"><img class=\"size-full wp-image-223758\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Foto2-scaled.jpg\" alt=\"\" width=\"1400\" height=\"934\" \/><\/a>\r\n<figcaption id=\"caption-attachment-223758\" class=\"wp-caption-text\">Ralph Hermann : \"Le rebranding sans l'engagement des collaborateurs est comme un nouveau bateau qui n'arrive pas \u00e0 sortir du port\".<\/figcaption>\r\n<\/figure>\r\n<figure id=\"attachment_223760\" class=\"wp-caption alignnone\" style=\"width: 1400px\" aria-describedby=\"caption-attachment-223760\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Foto7-scaled.jpg\"><img class=\"size-full wp-image-223760\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Foto7-scaled.jpg\" alt=\"\" width=\"1400\" height=\"934\" \/><\/a>\r\n<figcaption id=\"caption-attachment-223760\" class=\"wp-caption-text\">L'\u00e9quipe de Heads - heureuse apr\u00e8s une soir\u00e9e r\u00e9ussie<\/figcaption>\r\n<\/figure>\r\n<p>Ralph Hermann, propri\u00e9taire de Heads Corporate Branding, a d\u00e9crit, \u00e0 l'aide d'exemples pratiques, les d\u00e9fis qu'il faut relever lorsqu'il s'agit d'enthousiasmer les collaborateurs pour le mile suppl\u00e9mentaire. Judith Muster, sociologue et partenaire chez Metaplan, a ajout\u00e9 : \"L'engagement ne peut \u00eatre d\u00e9velopp\u00e9 que si le cadre organisationnel est ad\u00e9quat\". Sven B\u00fchler, psychologue et propri\u00e9taire d'icommit, a illustr\u00e9 avec le mod\u00e8le de la \"maison de l'engagement\" l'importance d'assurer d'abord la satisfaction des collaborateurs avant que l'engagement ne devienne possible.<\/p>\r\n<p>L'\u00e9v\u00e9nement a non seulement permis d'apporter des \u00e9clairages fond\u00e9s, mais a \u00e9galement donn\u00e9 lieu \u00e0 des discussions anim\u00e9es et \u00e0 des \u00e9changes inspirants lors de l'ap\u00e9ritif de cl\u00f4ture.<\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Foto9-scaled.jpg\"><img class=\"alignnone size-full wp-image-223759\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Foto9-scaled.jpg\" alt=\"\" width=\"1300\" height=\"866\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Heads Corporate Branding et Perikom ont invit\u00e9 le 18 septembre au Mus\u00e9e national pour discuter de l'importance de l'engagement dans les entreprises. Des experts ont montr\u00e9 l'importance de l'engagement pour le succ\u00e8s et les conditions cadres n\u00e9cessaires.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Mitarbeitenden-Commitment","_yoast_wpseo_metadesc":"Heads Corporate Branding diskutiert Engagement in Schweizer Unternehmen mit Experten wie Ralph Hermann und Dr. Judith Muster.","articlekey":"","footnotes":""},"categories":[29],"tags":[3523,4343],"class_list":["post-29985","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-heads","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commitment als Erfolgsfaktor: Insights von Heads und Perikom - Organisator<\/title>\n<meta name=\"description\" content=\"Heads Corporate Branding diskutiert Engagement in Schweizer Unternehmen mit Experten wie Ralph Hermann und Dr. Judith Muster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-23\/commitment-als-erfolgsfaktor-insights-von-heads-und-perikom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commitment als Erfolgsfaktor: Insights von Heads und Perikom - 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