{"id":30347,"date":"2024-10-02T00:15:41","date_gmt":"2024-10-01T22:15:41","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=224141"},"modified":"2024-11-08T06:03:47","modified_gmt":"2024-11-08T05:03:47","slug":"effie-awards-switzerland-2024-vier-weitere-bronze-kampagnen-sind-bekannt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-02\/effie-awards-switzerland-2024-vier-weitere-bronze-kampagnen-sind-bekannt\/","title":{"rendered":"Effie Awards Switzerland 2024 : quatre autres campagnes de bronze sont connues"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Einstiegsbild-effie-Gewinner.png\"><img class=\"alignnone wp-image-224193 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Einstiegsbild-effie-Gewinner.png\" alt=\"Finalistes des Effie Awards Switzerland 2024\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\r\n<p>Pour l'\u00e9dition de cette ann\u00e9e des Effie Awards Switzerland, 34 campagnes ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es comme finalistes. Vingt-quatre d'entre elles ont d\u00e9croch\u00e9 un m\u00e9tal pr\u00e9cieux. m&amp;k d\u00e9voilera les noms de ces derni\u00e8res dans les semaines \u00e0 venir, en plusieurs \u00e9tapes. Le 13 novembre, les gagnants seront f\u00eat\u00e9s lors de la c\u00e9r\u00e9monie des Awards 2024. Les prochains Effies de bronze iront \u00e0 Thjnk, TBWA\\Z\u00fcrich et Inhalt und Form.<\/p>\r\n<hr \/>\r\n<p><strong>Ochsner Sport - Campagne des championnats du monde d'hiver 2022 (cat\u00e9gorie Image de marque)<\/strong><\/p>\r\n<p><em>Pour la Coupe du monde au Qatar, la campagne a r\u00e9ussi \u00e0 faire du football un sport d'hiver 2022 et a ainsi fait augmenter les ventes de l'assortiment de football plus que proportionnellement \u00e0 la concurrence, pour atteindre l'indice 344.<\/em><\/p>\r\n<figure id=\"attachment_224194\" class=\"wp-caption alignnone\" style=\"width: 1400px\" aria-describedby=\"caption-attachment-224194\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/WIELKOMMEN-IM-scaled.jpg\"><img class=\"size-full wp-image-224194\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/WIELKOMMEN-IM-scaled.jpg\" alt=\"\" width=\"1400\" height=\"631\" \/><\/a>\r\n<figcaption id=\"caption-attachment-224194\" class=\"wp-caption-text\">Capture d'\u00e9cran<\/figcaption>\r\n<\/figure>\r\n<p><\/p>\r\n<p>La campagne d'Ochsner Sport pour la Coupe du monde montre la force de la communication, m\u00eame dans des conditions d\u00e9favorables. Les grands championnats de football s'accompagnent g\u00e9n\u00e9ralement d'objectifs de vente \u00e9lev\u00e9s dans le segment du football. Il n'en a pas \u00e9t\u00e9 autrement lors de la Coupe du monde d'hiver au Qatar. Mais les supporters ach\u00e8tent des maillots pour montrer leur appartenance, et non pour faire du sport eux-m\u00eames. La Coupe du monde au Qatar a justement limit\u00e9 cette fonction : Les temp\u00e9ratures glaciales ont emp\u00each\u00e9 les projections publiques et les maillots ont disparu sous d'\u00e9pais manteaux. La campagne cr\u00e9ative a r\u00e9ussi \u00e0 faire du football un sport d'hiver et des maillots un accessoire convoit\u00e9 malgr\u00e9 la saison froide. R\u00e9sultat : les ventes de ballons de foot chez Ochsner Sport ont \u00e9t\u00e9 deux fois plus \u00e9lev\u00e9es que chez la concurrence.<\/p>\r\n<p><strong>Mandataire :<\/strong>Ochsner Sport AG<br \/>\r\n<strong>Agence lead : <\/strong>thjnk Zurich AG<br \/>\r\n<strong>Autres agences \/ entreprises : <\/strong>JBW Media AG<\/p>\r\n<hr \/>\r\n<p><strong>Migros Bio - Animonials (cat\u00e9gorie Activation)<\/strong><\/p>\r\n<p><em>Migros Bio enregistre une augmentation des ventes dans l'assortiment bio de +13,2% (+9 PP par rapport aux ventes totales de Migros) et gagne des parts de march\u00e9 de +1 point d'indice, alors que son principal concurrent perd -1,3 point d'indice.<\/em><\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Migros-Animonials-thjnk-scaled.jpg\"><img class=\"alignnone size-full wp-image-224195\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Migros-Animonials-thjnk-scaled.jpg\" alt=\"\" width=\"1400\" height=\"788\" \/><\/a><\/p>\r\n<p><\/p>\r\n<p>Aujourd'hui, il est difficile de faire ses courses sans \u00eatre assailli par les labels de durabilit\u00e9. Et tous ces labels (near-)bio font de la publicit\u00e9 avec le m\u00eame romantisme de la ferme. Migros Bio a reconnu que cela ne devait pas \u00eatre diff\u00e9renci\u00e9 et qu'il fallait rompre avec la convention des cat\u00e9gories. Au lieu de cela, une instance nouvelle et cr\u00e9dible prend la parole : la nature elle-m\u00eame. Ainsi, grenouille, phoque, cacato\u00e8s, panth\u00e8re et kangourou deviennent des animonials invisibles et t\u00e9moignent de la qualit\u00e9 et de la durabilit\u00e9 de leurs produits Migros Bio pr\u00e9f\u00e9r\u00e9s. Cette campagne permet non seulement de faire d'un label, longtemps silencieux, une marque, mais aussi de rel\u00e9guer son plus grand concurrent au second plan en termes de communication, d'augmenter les ventes de produits durables de mani\u00e8re disproportionn\u00e9e et de gagner des parts de march\u00e9.<\/p>\r\n<ul>\r\n\t<li><strong>Mandataire : <\/strong>F\u00e9d\u00e9ration des coop\u00e9ratives Migros<\/li>\r\n\t<li><strong>Agence lead :<\/strong>thjnk Zurich AG<\/li>\r\n<\/ul>\r\n<hr \/>\r\n<p><strong>McRaclette - The Cheesiest Song Ever (cat\u00e9gorie Social Media \/ Influencer Marketing)<\/strong><\/p>\r\n<p><em>Plus de 4000 fans ont \u00e9crit une chanson d'amour au McRaclette en co-cr\u00e9ation avec des rappeurs suisses connus, qui s'est retrouv\u00e9e sur la sc\u00e8ne des clubs zurichois et dans les streaming charts.<\/em><\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/The-Cheesiest-Song-Ever-scaled.jpg\"><img class=\"alignnone size-full wp-image-224196\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/The-Cheesiest-Song-Ever-scaled.jpg\" alt=\"\" width=\"1400\" height=\"788\" \/><\/a><\/p>\r\n<p><\/p>\r\n<p>Dans le cadre de la campagne McRaclette, une activation sp\u00e9cifiquement destin\u00e9e \u00e0 la g\u00e9n\u00e9ration Z a \u00e9t\u00e9 lanc\u00e9e. Objectif : une interaction culturellement pertinente entre la marque et le groupe cible. Les jeunes veulent participer \u00e0 la cr\u00e9ation des marques - C'est pourquoi nous les avons invit\u00e9s \u00e0 \u00e9crire une chanson d'amour pour le McRaclette en co-cr\u00e9ation. Les paroles de la chanson ont \u00e9t\u00e9 \u00e9crites par GenZ lui-m\u00eame - dans la colonne de commentaires d'un live stream Instagram. Par la suite, trois rappeurs suisses connus ont curat\u00e9 les lignes des fans et ont compos\u00e9 la \"Cheesiest Song Ever\". Le livestream a atteint plus de 120'000 comptes de mani\u00e8re organique. Plus de 4000 participants ont \u00e9crit 1'100 commentaires en l'espace de 30 minutes. La chanson finale a notamment atteint la premi\u00e8re place de la playlist Apple Music \"The New Switzerland\".<\/p>\r\n<p><strong>Mandataire : <\/strong>McDonald's<br \/>\r\n<strong>Agence lead : <\/strong>TBWA \\ Switzerland AG<br \/>\r\n<strong>Autres agences \/ entreprises : <\/strong>OMD (Suisse)<\/p>\r\n<hr \/>\r\n<p><strong>Give your Skin a Voice (cat\u00e9gorie Doing Good\/Positive Change)<\/strong><\/p>\r\n<p><em>La campagne r\u00e9ussit \u00e0 obtenir un impact maximal sur le lieu de l'\u00e9v\u00e9nement (10 000 porteurs de messages activ\u00e9s) et au-del\u00e0 (9 millions d'impressions organiques) avec un minimum d'efforts et sans budget m\u00e9dia.<\/em><\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/GIVE-YOUR-SKIN-scaled.jpg\"><img class=\"alignnone size-full wp-image-224197\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/GIVE-YOUR-SKIN-scaled.jpg\" alt=\"\" width=\"1400\" height=\"788\" \/><\/a><\/p>\r\n<p><\/p>\r\n<p>Des personnes de tous les sexes continuent d'\u00eatre confront\u00e9es au harc\u00e8lement sexuel. L'action \"Give your Skin a Voice\" envoie un signal clair contre ce ph\u00e9nom\u00e8ne et sensibilise et encourage le groupe cible \u00e0 agir activement contre le harc\u00e8lement sexuel. Les r\u00e9sultats montrent qu'avec une id\u00e9e cr\u00e9ative et une excellente mise en \u0153uvre, il est possible d'obtenir un impact maximal avec un minimum d'efforts et sans budget m\u00e9dia. Les r\u00e9sultats : 10'000 porteurs\/porteuses de messages avec des d\u00e9clarations de tatouage fortes qui ont re\u00e7u une grande attention gr\u00e2ce \u00e0 plus de 9 millions d'impressions organiques en Suisse al\u00e9manique, une augmentation significative du nombre de messages via l'outil d'annonce de la ville de Zurich de 28,36% et une d\u00e9claration puissante dans la lutte contre le harc\u00e8lement sexuel qui r\u00e9sonne encore aujourd'hui.<\/p>\r\n<ul>\r\n\t<li><strong><strong>Mandataire : <\/strong><\/strong>Ville de Zurich<\/li>\r\n\t<li><strong><strong>Agence lead : <\/strong><\/strong>Contenu et forme Agence de publicit\u00e9 LSA<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Les Effie Awards Switzerland 2024 approchent. m&amp;k pr\u00e9sente en exclusivit\u00e9 et en continu les gagnants de cette ann\u00e9e. Thjnk, TBWA\\Z\u00fcrich et Inhalt und Form ont \u00e9galement remport\u00e9 des Effies de bronze.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Effie Awards Switzerland 2024 Finalisten","_yoast_wpseo_metadesc":"34 Kampagnen sind Finalisten der Effie Awards Switzerland 2024, 24 davon gewinnen Edelmetall. Enth\u00fcllung am 13. November.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,4559],"class_list":["post-30347","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-effie-awards-switzerland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effie Awards Switzerland 2024: Vier weitere Bronze-Kampagnen sind bekannt - Organisator<\/title>\n<meta name=\"description\" content=\"34 Kampagnen sind Finalisten der Effie Awards Switzerland 2024, 24 davon gewinnen Edelmetall. Enth\u00fcllung am 13. 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