{"id":30495,"date":"2024-10-08T02:18:10","date_gmt":"2024-10-08T00:18:10","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=224629"},"modified":"2024-11-08T05:09:12","modified_gmt":"2024-11-08T04:09:12","slug":"effie-awards-switzerland-2024-vier-weitere-bronze-kampagnen-sind-bekannt-2","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-08\/effie-awards-switzerland-2024-vier-weitere-bronze-kampagnen-sind-bekannt-2\/","title":{"rendered":"Effie Awards Switzerland 2024 : quatre autres campagnes de bronze sont connues"},"content":{"rendered":"<p><img class=\"alignnone wp-image-119195 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2021\/02\/2020-02\/swiss-effie-awards.jpg\" alt=\"Prix Effie Suisse 2024\" width=\"1396\" height=\"698\" \/><\/p>\r\n<p>Les Effie Awards Switzerland sont organis\u00e9s par l'association des principales agences de communication de Suisse Leading Swiss Agencies et r\u00e9compensent les campagnes de marketing les plus efficaces des deux derni\u00e8res ann\u00e9es. Pour l'\u00e9dition de cette ann\u00e9e, 59 membres du jury ont d\u00e9sign\u00e9 34 campagnes exceptionnelles comme finalistes lors d'un premier tour de jugement.\u00a0<em>m&amp;k\u00a0<\/em>\u00e9tait pr\u00e9sent et a recueilli diff\u00e9rents avis du jury\u00a0<em><a href=\"https:\/\/www.markt-kom.com\/markom\/awards\/die-finalisten-der-effie-awards-switzerland-2024-stehen-fest\/\" rel=\"noopener\">(Markt-kom.com a rapport\u00e9)<\/a>.<\/em><\/p>\r\n<p>Parmi ces 34 campagnes, 20 jur\u00e9s ont d\u00e9cern\u00e9 le m\u00e9tal \u00e0 24 d'entre elles lors de la deuxi\u00e8me phase du concours. Les d\u00e9lib\u00e9rations ont eu lieu sous la direction du pr\u00e9sident du jury Peter Felser et de la direction d'Effie.<\/p>\r\n<p>Les 24 campagnes qui ont gagn\u00e9 seront\u00a0<em>m&amp;k\u00a0<\/em>dans les semaines \u00e0 venir, en plusieurs \u00e9tapes. Le 13 novembre, les laur\u00e9ats 2024 seront f\u00eat\u00e9s lors de la c\u00e9r\u00e9monie de remise des prix. Les derniers laur\u00e9ats de bronze sont Rod Kommunikation, Thjnk et TBWA\\Z\u00fcrich.<\/p>\r\n<hr \/>\r\n<p><strong>SOS Villages d'Enfants - Ex-enfant (cat\u00e9gorie Doing Good\/Positive Change)<\/strong><\/p>\r\n<p><em>La campagne \"Ex-Kind\" a permis : d'augmenter la notori\u00e9t\u00e9 de la marque de 30 pour cent de d\u00e9passer l'objectif de donation de 40 pour cent et de r\u00e9colter plus de 1,7 million de francs de dons de gagner 1300 nouveaux donateurs 5 000 leads qualitatifs<\/em><\/p>\r\n<p><img class=\"alignnone size-full wp-image-224630\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/SOS-Kinderdorf-Ex-Kind-Rod-scaled.jpg\" alt=\"\" width=\"1400\" height=\"788\" \/><\/p>\r\n<p><\/p>\r\n<p>SOS Villages d'Enfants a une base de donateurs vieillissante et en diminution. Le volume des dons est en baisse depuis des ann\u00e9es. Les jeunes donateurs ne sont pas assez nombreux. Mais nous avons tous un point commun : nous avons tous \u00e9t\u00e9 enfants et savons qu'une enfance s\u00fbre est la base la plus importante pour la vie d'adulte.<\/p>\r\n<p>Un appel \u00e0 la pens\u00e9e de sa propre enfance fonctionne comme un d\u00e9clencheur d'empathie et cr\u00e9e la base \u00e9motionnelle de la demande de don.<\/p>\r\n<p>Avec la cr\u00e9ation du mot \"ex-enfant\" et l'utilisation d'ambassadeurs SOS c\u00e9l\u00e8bres comme \"ex-enfants\", les (jeunes) Suisses sont invit\u00e9s \u00e0 s'engager pour les enfants en d\u00e9tresse.<\/p>\r\n<p>Le nouveau toit de communication rend le th\u00e8me de l'enfance tr\u00e8s populaire, augmente la notori\u00e9t\u00e9 spontan\u00e9e de la marque Village d'enfants de 30 pour cent et g\u00e9n\u00e8re plus de 1,7 million de francs de recettes de dons.<\/p>\r\n<p><strong>Mandataire : <\/strong>SOS Villages d'Enfants<\/p>\r\n<p><strong>Agence lead : <\/strong>Rod Communication<\/p>\r\n<hr \/>\r\n<p><strong>Edelweiss - Leave. Love. (cat\u00e9gorie Image de marque)<\/strong><\/p>\r\n<p><em>La campagne atteint une valeur maximale de sympathie pour la marque et peut augmenter les r\u00e9servations de +34.8% vs. 2019. Les co\u00fbts m\u00e9dias par r\u00e9servation ont pu \u00eatre r\u00e9duits de 10,92 CHF \u00e0 5,51 CHF.<\/em><\/p>\r\n<p><img class=\"alignnone size-full wp-image-224631\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Edelweiss-Leave.Love_.-thjink-scaled.jpg\" alt=\"\" width=\"1400\" height=\"746\" \/><\/p>\r\n<p><\/p>\r\n<p>Edelweiss a fait un pas en avant avec son \"Leave. Love.\" a montr\u00e9 \u00e0 quel point il est important de comprendre les besoins du groupe cible. La compagnie a\u00e9rienne a ainsi reconnu qu'apr\u00e8s Corona, il ne s'agissait pas seulement de savoir o\u00f9 aller, mais aussi de savoir d'o\u00f9 l'on voulait partir. La campagne a attir\u00e9 les gens vers des horizons lointains gr\u00e2ce \u00e0 des images de nostalgie, tandis qu'une parenth\u00e8se verbale les encourageait \u00e0 laisser derri\u00e8re eux les frustrations du quotidien. Avec succ\u00e8s, Edelweiss a enregistr\u00e9 34,8 % de r\u00e9servations en plus qu'avant Corona, alors que le march\u00e9 global ne repr\u00e9sentait que 74,7 % de 2019. Parall\u00e8lement, la campagne a r\u00e9duit les co\u00fbts m\u00e9diatiques par r\u00e9servation de 10,92 francs avant Corona \u00e0 5,51 francs.<\/p>\r\n<p><strong>Mandataire : <\/strong>Edelweiss Air Switzerland<\/p>\r\n<p><strong>Agence lead : <\/strong>Thjnk Zurich<\/p>\r\n<p><strong>Autres agences \/ entreprises : <\/strong>Coupeurs de m\u00e9dias<\/p>\r\n<hr \/>\r\n<p><strong>CFF - Campagne des jeunes pour les transports publics. (Cat\u00e9gorie New New)<\/strong><\/p>\r\n<p><em>Les CFF enthousiasment les jeunes consommateurs pour les transports publics et d\u00e9passent jusqu'\u00e0 35 pour cent les objectifs de vente fix\u00e9s. Pr\u00e8s d'un acheteur sur quatre ne se d\u00e9pla\u00e7ait pas ou peu en transports publics auparavant.<\/em><\/p>\r\n<p><img class=\"alignnone size-full wp-image-224632\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/SBB-Jugendkampagne-TBWA-Switzerland-scaled.jpg\" alt=\"\" width=\"1400\" height=\"990\" \/><\/p>\r\n<p><\/p>\r\n<p>Destination exp\u00e9rience : pour promouvoir les nouvelles offres attrayantes pour les jeunes, les CFF plongent dans l'univers \u00e9motionnel des jeunes avec une campagne au nom des transports publics. Au lieu de noms de lieux, les panneaux bleus embl\u00e9matiques des gares arborent d\u00e9sormais des termes cools issus du langage actuel des jeunes, qui refl\u00e8tent l'enthousiasme et la libert\u00e9 que l'on peut vivre ensemble en voyage.<\/p>\r\n<p>\"Sheesh\" : la campagne parle le langage du groupe cible et montre que les CFF comprennent ce qui motive les jeunes.<\/p>\r\n<p>Avec succ\u00e8s : les objectifs de vente ont \u00e9t\u00e9 d\u00e9pass\u00e9s jusqu'\u00e0 35 pour cent et, fin 2023, un jeune sur dix poss\u00e9dait d\u00e9j\u00e0 un AG Night.<\/p>\r\n<p><strong>Mandataire : <\/strong>CFF<\/p>\r\n<p><strong>Agence lead : <\/strong>TBWA\\Zurich<\/p>\r\n<p><strong>Autres agences \/ entreprises : <\/strong>Havas (Suisse), Visualeyes Jeff, eg+ Worldwide, Kingfluencers<\/p>\r\n<hr \/>\r\n<p><strong>CRS - Soyez un Henry ! (cat\u00e9gorie Doing Good\/Positive Change)<\/strong><\/p>\r\n<p><em>\"Be a Henry !\" pouvait <\/em><em>motiver plus de 900 jeunes, g\u00e9n\u00e9rer plus de 22 500 visites de pages de renvoi, atteindre plus de 4 millions de contacts sur les m\u00e9dias sociaux, g\u00e9n\u00e9rer pr\u00e8s de 40 000 engagements totaux, enregistrer 46 % de recherches Google en plus.<\/em><\/p>\r\n<p><img class=\"alignnone size-full wp-image-224633\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Schweizerisches-Rotes-Kreuz-Be-A-Henry-Rod-scaled.jpg\" alt=\"\" width=\"1400\" height=\"785\" \/><\/p>\r\n<p><\/p>\r\n<p>Dans une \"soci\u00e9t\u00e9 multi-options\", l'attrait du b\u00e9n\u00e9volat classique ne cesse de diminuer. La Croix-Rouge suisse le ressent notamment au niveau du manque de rel\u00e8ve. Aujourd'hui, les personnes qui s'engagent ne veulent pas prendre d'engagements \u00e0 long terme, mais apporter leur aide \u00e0 court terme, rapidement et dans le cadre d'un projet. A la CRS, on peut faire beaucoup de bien avec peu d'engagement - et c'est ce que nous montrons. Il est ainsi plus facile de s'engager dans des missions sociales.<\/p>\r\n<p>L'appel \"Be a Henry !\" r\u00e9veille l'esprit fondateur de l'influenceur originel Henry Dunant et donne vie \u00e0 sa vision via des annonces sur les m\u00e9dias sociaux et un nouveau contenu d'influence. La campagne sociale de la CRS incite plus de 900 jeunes \u00e0 s'engager aupr\u00e8s de la CRS. \"Be a Henry !\" active m\u00eame tellement de personnes qu'elle doit \u00eatre mise en pause.<\/p>\r\n<p><strong>Mandataire : <\/strong>Croix-Rouge suisse<\/p>\r\n<p><strong>Agence lead : <\/strong>Rod Communication<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Les Effie Awards Switzerland 2024 approchent. m&amp;k vous pr\u00e9sente en exclusivit\u00e9 et en continu les gagnants de cette ann\u00e9e. Rod Kommunikation avec deux campagnes, Thjnk et TBWA\\Z\u00fcrich remportent le bronze.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Effie Awards Switzerland 2024","_yoast_wpseo_metadesc":"Effie Awards Switzerland 2024 celebrates the most effective marketing campaigns, awarding 24 outstanding projects this year.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,4559,3659,4343,2859,4466,4464,2873],"class_list":["post-30495","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-effie-awards-switzerland","tag-lsa-leading-swiss-agencies","tag-markom","tag-rod-kommunikation","tag-showbiz","tag-tbwazuerich","tag-thjnk-zuerich"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effie Awards Switzerland 2024: Vier weitere Bronze-Kampagnen sind bekannt - 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