{"id":30588,"date":"2024-10-10T12:17:46","date_gmt":"2024-10-10T10:17:46","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=224873"},"modified":"2024-11-07T16:39:44","modified_gmt":"2024-11-07T15:39:44","slug":"bcm-schweiz-holt-zweimal-gold","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-10\/bcm-schweiz-holt-zweimal-gold\/","title":{"rendered":"BCM : la Suisse remporte deux m\u00e9dailles d'or"},"content":{"rendered":"

\"SuisseLa Suisse sort de l'Award de cette ann\u00e9e avec deux cubes d'or BCM et six places d'argent : \"Deux chances d'or transform\u00e9es sur huit - c'est vraiment un bon r\u00e9sultat\", d\u00e9clare Guido Von Deschwanden, membre du comit\u00e9 suisse du Content Marketing Forum e.V. (CMF), l'organisateur du BCM. Le co-directeur Peter Kruppa ajoute : \"Cette ann\u00e9e, la qualit\u00e9 et la force de la Suisse se sont \u00e0 nouveau particuli\u00e8rement manifest\u00e9es l\u00e0 o\u00f9 le contenu va en profondeur - avec d'excellents produits dans la presse \u00e9crite et audio\".<\/p>\r\n

Voici les gagnants suisses de l'or : Bindella terra vite vita et Mattenberger Group avec le magazine \"La vita \u00e8 bella\" ainsi que Takeda Pharma et Linkgroup avec leur podcast \"Buuchgf\u00fchl - Une voix pour une maladie chronique silencieuse\".<\/p>\r\n

\"Ce fut un mill\u00e9sime BCM exceptionnel\", d\u00e9clare Olaf Wolff, pr\u00e9sident du CMF : \"Pour la premi\u00e8re fois, nous avons d\u00e9cern\u00e9 quatre m\u00e9dailles d'or dans une seule cat\u00e9gorie. Non seulement parce que le nombre de soumissions \u00e9tait exceptionnellement \u00e9lev\u00e9, mais aussi parce que la qualit\u00e9 des projets soumis a \u00e9t\u00e9 jug\u00e9e excellente dans tous les cas\".<\/p>\r\n

\"Business to Consumer (B2C) - Soci\u00e9t\u00e9, Environnement, Social et Non-Profit\" est le nom de la cat\u00e9gorie qui a battu des records cette ann\u00e9e. \"Ce n'est pas un hasard : en ces temps de d\u00e9fis sociaux, les entreprises et les organisations \u00e0 but non lucratif utilisent de plus en plus la force du marketing de contenu pour assumer leur responsabilit\u00e9 sociale et prendre position sur les th\u00e8mes importants de notre \u00e9poque\", classe Peter Matz, responsable BCM du CMF.<\/p>\r\n

En toute logique, le th\u00e8me de la responsabilit\u00e9 sociale n'\u00e9tait pas seulement un point important du programme de la journ\u00e9e de l'\u00e9v\u00e9nement BCM. C'est aussi de ce domaine que provient la soumission la plus r\u00e9ussie de l'ann\u00e9e : \"Climate Realism\" du WWF Allemagne et des agences MSL, Leo Burnett, Digitas et Starcom Germany. Un projet qui visualise de mani\u00e8re impressionnante les cons\u00e9quences du changement climatique \u00e0 l'aide de l'IA g\u00e9n\u00e9rative et qui a ainsi enthousiasm\u00e9 le jury du BCM. Cinq fois l'or et un Grand Prix sont \u00e0 mettre au cr\u00e9dit de l'organisation de protection de l'environnement et de ses agences.<\/p>\r\n

Le deuxi\u00e8me Grand Prix est \u00e9galement attribu\u00e9 \u00e0 une organisation \u00e0 but non lucratif qui s'attaque \u00e0 un sujet de soci\u00e9t\u00e9 : L'initiative \"Laut gegen Nazis\". Avec son projet mis en \u0153uvre par Jung von Matt, Sehnsucht Berlin et Redgert Comms, \"Recht gegen Rechts - Markenrechte eintragen, damit Nazis ihren Codes nicht weitertragen\", elle a obtenu les meilleures notes de trois jurys et donc trois m\u00e9dailles d'or et un Grand Prix.<\/p>\r\n

Vous trouverez tous les laur\u00e9ats d'argent et d'or des BCM Awards de cette ann\u00e9e ici<\/a><\/p>\r\n

Le BCM Award s'agrandit<\/h3>\r\n

Dans le cadre de l'Awardshow, le CMF a \u00e9galement annonc\u00e9 des nouvelles \u00e0 son sujet : \u00e0 partir de l'ann\u00e9e prochaine, le BCM Award deviendra une famille de prix, avec le BCM comme pi\u00e8ce ma\u00eetresse et une s\u00e9rie d'autres prix compl\u00e9mentaires. \"Le marketing de contenu fait d\u00e9sormais partie int\u00e9grante de la plupart des activit\u00e9s de marketing\", explique Regina Karnapp, directrice g\u00e9n\u00e9rale du CMF : \"Pour le BCM, cela signifie que l'\u00e9ventail des soumissions est si large que certaines disciplines sp\u00e9cialis\u00e9es ne re\u00e7oivent pas l'attention qu'elles m\u00e9ritent vraiment. De ce constat est n\u00e9e l'id\u00e9e de d\u00e9velopper le BCM en une famille de prix afin d'adresser et de renforcer des sous-domaines importants du marketing de contenu\".<\/p>\r\n

En tant que premier nouveau membre de la famille des prix, le \"BCM-Best of Corporate Print\" d\u00e9butera en d\u00e9cembre avec la phase de soumission et r\u00e9compensera les produits de marketing de contenu qui sont produits sous forme imprim\u00e9e. Ensuite, le BCM classique suivra comme d'habitude \u00e0 partir de f\u00e9vrier 2025. En avril, le deuxi\u00e8me nouveau concours, le \"BCM-Best of Influencer & Content Creators\", sera lanc\u00e9.<\/p>\r\n

\r\n

Le Best of Content Marketing Award (BCM) est le prix qui met en avant les meilleurs des meilleurs parmi tous les travaux pertinents de la communication ax\u00e9e sur le contenu dans l'espace germanophone. Il est le seul prix \u00e0 mettre syst\u00e9matiquement l'accent sur les contenus lors du jury. Le processus du jury et les crit\u00e8res d'\u00e9valuation sont transparents. Des jurys sp\u00e9cialis\u00e9s, compos\u00e9s d'environ 200 membres, d\u00e9cident de l'attribution des prix dans les 39 cat\u00e9gories propos\u00e9es. Les candidats re\u00e7oivent un feed-back de qualit\u00e9 sur leur travail. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

La Suisse repart avec deux cubes d'or Best of Content Marketing et six places d'argent aux Awards de cette ann\u00e9e. Bindella terra vite vita et Mattenberger Group avec leur magazine \"La vita \u00e8 bella\" ainsi que Takeda Pharma et Linkgroup avec leur podcast \"Buuchgf\u00fchl - Une voix pour une maladie chronique silencieuse\" ont remport\u00e9 l'or.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Schweiz BCM Awards 2024","_yoast_wpseo_metadesc":"Schweiz gewinnt 2 Gold- und 6 Silberpl\u00e4tze bei den BCM Awards 2024. Exzellente Leistungen in Print und Audio wurden gew\u00fcrdigt.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,4609,4343],"class_list":["post-30588","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-bcm-award","tag-markom"],"acf":[],"yoast_head":"\nBCM: Schweiz holt zweimal Gold - Organisator<\/title>\n<meta name=\"description\" content=\"Schweiz gewinnt 2 Gold- und 6 Silberpl\u00e4tze bei den BCM Awards 2024. 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