{"id":30774,"date":"2024-10-16T15:36:54","date_gmt":"2024-10-16T13:36:54","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225130"},"modified":"2024-11-07T12:33:52","modified_gmt":"2024-11-07T11:33:52","slug":"daniel-grieder-ist-deutschlands-cmo-of-the-year-2024","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-16\/daniel-grieder-ist-deutschlands-cmo-of-the-year-2024\/","title":{"rendered":"Daniel Grieder est le \"CMO of the Year\" 2024 de l'Allemagne"},"content":{"rendered":"
\"Daniel\r\n
Daniel Grieder (\u00e0 droite) de Hugo Boss est le CMO allemand de l'ann\u00e9e 2024. Stefan Hoechter des sources alpines Adelholzener a re\u00e7u le CMO Lifetime Achievement Award. (Image : zVg. Serviceplan Group)<\/figcaption>\r\n<\/figure>\r\n

Le jury de 21 personnes, compos\u00e9 de membres du conseil allemand \"CMO of the Year\" ainsi que d'experts en marketing et en m\u00e9dias issus de l'\u00e9dition, de la t\u00e9l\u00e9vision, de l'universit\u00e9 et des agences, a \u00e9lu Daniel Grieder \"CMO of the Year\" 2024 en Allemagne. Grieder est CEO de Hugo Boss depuis 2021 et est ainsi responsable du retour de l'entreprise de mode de Metzingen sur la voie du succ\u00e8s, \u00e0 contre-courant de la tendance du march\u00e9.<\/p>\r\n

\"Je suis tr\u00e8s heureux de cette distinction, qui est une grande reconnaissance de ce que nous avons accompli en tant qu'\u00e9quipe chez Hugo Boss au cours des trois derni\u00e8res ann\u00e9es\", a d\u00e9clar\u00e9 Grieder. \"Gr\u00e2ce \u00e0 notre renouvellement global de la marque et \u00e0 notre approche de marketing digital first, nous avons rendu 'Boss' et 'Hugo' \u00e0 nouveau pertinents, gagn\u00e9 de nouveaux groupes cibles et bien positionn\u00e9 les marques pour l'avenir\".<\/p>\r\n

En tant que CEO chez Hugo Boss, Daniel Grieder n'est pas seulement responsable de la strat\u00e9gie d'entreprise et du d\u00e9veloppement des produits, mais aussi du marketing global. Sous sa direction, la marque centrale Boss et la marque plus jeune Hugo ont re\u00e7u une nouvelle image de marque en 2022, r\u00e9alis\u00e9e par Brandpulse. (Markt-kom.com a rapport\u00e9)<\/a><\/em>.<\/em> Ce dernier a \u00e9t\u00e9 tr\u00e8s bien accueilli dans les cercles de designers et s'adresse surtout \u00e0 un groupe cible plus jeune. L'intensification dans le domaine num\u00e9rique et les t\u00e9moignages comme l'ic\u00f4ne du sport et de la mode David Beckham ainsi que les stars des m\u00e9dias sociaux comme Bella Poarch ont fait de Boss et Hugo des marques de style de vie 24h\/24 et 7j\/7 - un succ\u00e8s tel que l'entreprise a doubl\u00e9 son chiffre d'affaires entre 2020 et 2023, deux ans plus t\u00f4t que pr\u00e9vu initialement.<\/p>\r\n

Le professeur Sven Reinecke, directeur ex\u00e9cutif de l'Institute for Marketing & Customer Insight University of St. Gallen et porte-parole du jury, justifie le choix du CMO de l'ann\u00e9e : \"Le Suisse Daniel Grieder a r\u00e9ussi \u00e0 repositionner Hugo Boss de mani\u00e8re d\u00e9sirable - d'une marque premium traditionnelle \u00e0 une marque lifestyle en pleine croissance et dans l'air du temps\".<\/p>\r\n

De dix meilleurs CMO nomin\u00e9s<\/a> le jury a d\u00e9sign\u00e9 le vainqueur. Le jury a utilis\u00e9 comme base d'\u00e9valuation des dossiers \u00e9tablis par l'Institute for Marketing & Customer Insight University of St. Gallen sur les 10 meilleurs CMO. L'\u00e9loge du nouveau \"CMO of the Year\" a \u00e9t\u00e9 prononc\u00e9 par Sabine Zantis, CMO de Deichmann. La mod\u00e9ratrice Bella Lesnik a anim\u00e9 la soir\u00e9e solennelle du CMO Award, qui a \u00e9t\u00e9 ouverte par la keynote \"Beauty of Nature - Beauty of Brands\" de Daan Roosegaarde.<\/p>\r\n

Lifetime Achievement Award pour Hoechter<\/strong><\/h3>\r\n

Le \"CMO Lifetime Achievement Award\" a \u00e9galement \u00e9t\u00e9 d\u00e9cern\u00e9 pour la deuxi\u00e8me fois. Cette distinction, qui r\u00e9compense les performances marketing exceptionnelles d'une marque sur une longue p\u00e9riode, a \u00e9t\u00e9 d\u00e9cern\u00e9e cette ann\u00e9e \u00e0 Stefan Hoechter, directeur g\u00e9n\u00e9ral d'Adelholzener Alpenquellen jusqu'\u00e0 fin 2024. \"Sous la direction de Stefan Hoechter, l'entreprise a connu un d\u00e9veloppement impressionnant : d'une marque locale de fontaine min\u00e9rale, elle est devenue la meilleure marque nationale sur le march\u00e9 des boissons sans alcool\", explique Florian Haller, CEO de Serviceplan Group, \u00e0 propos de la d\u00e9cision du jury. \"Avec des campagnes iconiques pendant des ann\u00e9es et des innovations pionni\u00e8res comme Active O2, il a influenc\u00e9 durablement le secteur tout en montrant qu'il vaut la peine d'ancrer le travail de marque au plus haut niveau de management\".<\/p>","protected":false},"excerpt":{"rendered":"

La plus haute distinction d'Allemagne pour la fonction de Chief Marketing Officer est d\u00e9cern\u00e9e \u00e0 Daniel Grieder de Hugo Boss. En outre, Stefan Hoechter re\u00e7oit le CMO Lifetime Achievement Award pour ses performances exceptionnelles en tant que directeur des sources alpines d'Adelholzen.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Daniel Grieder","_yoast_wpseo_metadesc":"Daniel Grieder von Hugo Boss ist deutscher CMO of the Year 2024 f\u00fcr seine erfolgreiche Markenerneuerung und Umsatzsteigerung.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,3733,3355,4351],"class_list":["post-30774","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-cmo-of-the-year","tag-deutschland","tag-dexat"],"acf":[],"yoast_head":"\nDaniel Grieder ist Deutschlands \u00abCMO of the Year\u00bb 2024 - Organisator<\/title>\n<meta name=\"description\" content=\"Daniel Grieder von Hugo Boss ist deutscher CMO of the Year 2024 f\u00fcr seine erfolgreiche Markenerneuerung und Umsatzsteigerung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-16\/daniel-grieder-ist-deutschlands-cmo-of-the-year-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniel Grieder ist Deutschlands \u00abCMO of the Year\u00bb 2024 - 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