{"id":31158,"date":"2024-10-23T10:04:46","date_gmt":"2024-10-23T08:04:46","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225393"},"modified":"2024-11-07T11:58:33","modified_gmt":"2024-11-07T10:58:33","slug":"pr-trendmonitor-nennt-die-gefaehrlichsten-ausloeser-fuer-kommunikationskrisen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-23\/pr-trendmonitor-nennt-die-gefaehrlichsten-ausloeser-fuer-kommunikationskrisen\/","title":{"rendered":"PR-Trendmonitor nomme les d\u00e9clencheurs les plus dangereux de crises de communication"},"content":{"rendered":"
\"D\u00e9clencheurs\r\n
(Graphique : News Aktuell\/Per)<\/figcaption>\r\n<\/figure>\r\n

Interrog\u00e9s sur les d\u00e9clencheurs les plus dangereux des crises de communication, une personne interrog\u00e9e sur trois cite la d\u00e9sinformation comme le facteur de risque le plus \u00e9lev\u00e9 (33 %). Presque autant de professionnels des RP sont d'avis que la dissimulation d'erreurs est le plus grand acc\u00e9l\u00e9rateur de crise (32 %). Pour les personnes interrog\u00e9es, la troisi\u00e8me cause cit\u00e9e est le comportement personnel fautif des cadres sup\u00e9rieurs (28 %).<\/p>\r\n

Les shitstorms dans les m\u00e9dias sociaux sont pour une personne sur quatre le d\u00e9clencheur de crise le plus dangereux (25 %), les d\u00e9lits criminels contre l'entreprise, comme par exemple une cyberattaque, augmentent consid\u00e9rablement le potentiel de crise pour une personne interrog\u00e9e sur cinq (23 %).<\/p>\r\n

Environ une personne sur dix estime qu'il y a un risque accru de crise si l'entreprise fait l'objet d'une enqu\u00eate du minist\u00e8re public (13 %), si les produits sont d\u00e9fectueux (12 %), si les propres collaborateurs font preuve d'un comportement personnel fautif (12 %) ou si la protection des donn\u00e9es est viol\u00e9e (10 %).<\/p>\r\n

En revanche, la plupart des personnes interrog\u00e9es consid\u00e8rent les ph\u00e9nom\u00e8nes naturels comme moins dangereux : Seuls 6 % craignent les tremblements de terre ou les raz-de-mar\u00e9e comme d\u00e9clencheurs les plus dangereux de crises de communication. Les personnes interrog\u00e9es sont les moins pr\u00e9occup\u00e9es par une \u00e9ventuelle diffamation de la part de concurrents (3 %).<\/p>\r\n

Les d\u00e9clencheurs les plus dangereux de crises de communication, selon l'enqu\u00eate<\/h3>\r\n
    \r\n\t
  1. Fausses informations & informations trompeuses 33%<\/li>\r\n\t
  2. Dissimulation d'erreurs 32%<\/li>\r\n\t
  3. Faute personnelle de la direction 28%<\/li>\r\n\t
  4. Shitstorm sur les m\u00e9dias sociaux 25%<\/li>\r\n\t
  5. Criminalit\u00e9 (par exemple, cyberattaques) 23%<\/li>\r\n\t
  6. Manque de transparence 22%<\/li>\r\n\t
  7. \u00c9chec du top management 22%<\/li>\r\n\t
  8. Probl\u00e8mes de conformit\u00e9 20%<\/li>\r\n\t
  9. Enqu\u00eates du minist\u00e8re public 13%<\/li>\r\n\t
  10. Produits d\u00e9fectueux 12%<\/li>\r\n\t
  11. Comportement personnel fautif de collaborateurs 12%<\/li>\r\n\t
  12. Atteintes \u00e0 la protection des donn\u00e9es 10%<\/li>\r\n\t
  13. Probl\u00e8mes \u00e9conomiques 9%<\/li>\r\n\t
  14. Mauvaises conditions de travail 8%<\/li>\r\n\t
  15. Mauvais service 8%<\/li>\r\n\t
  16. \u00c9v\u00e9nements naturels (p. ex. raz-de-mar\u00e9e, tremblement de terre) 6%<\/li>\r\n\t
  17. Diffamation par un concurrent 3%<\/li>\r\n<\/ol>\r\n
    \r\n

    Dans le cadre du PR-Trendmonitor de News Aktuell et Per<\/a><\/strong> une enqu\u00eate en ligne a \u00e9t\u00e9 men\u00e9e en f\u00e9vrier 2024 aupr\u00e8s de 327 professionnels de la communication issus d'entreprises, d'organisations et d'agences de RP en Suisse et en Allemagne. Trois mentions au maximum \u00e9taient possibles.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

    Les fausses informations et les informations trompeuses sont les plus grands facteurs de crise dans la communication. La dissimulation d'erreurs et les fautes personnelles du management conduisent \u00e9galement souvent \u00e0 une crise d'entreprise. C'est \u00e0 ces conclusions que parvient le PR-Trendmonitor de news aktuell et PER. 327 professionnels et cadres des RP de Suisse et d'Allemagne ont particip\u00e9 \u00e0 l'enqu\u00eate.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ausl\u00f6ser f\u00fcr Kommunikationskrisen","_yoast_wpseo_metadesc":"Desinformation und Fehlerverdeckung sind laut Umfrage die gr\u00f6\u00dften Ausl\u00f6ser f\u00fcr Kommunikationskrisen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,4497,4671,459],"class_list":["post-31158","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-news-aktuell","tag-pr-trendmonitor","tag-studie"],"acf":[],"yoast_head":"\nPR-Trendmonitor nennt die gef\u00e4hrlichsten Ausl\u00f6ser f\u00fcr Kommunikationskrisen - Organisator<\/title>\n<meta name=\"description\" content=\"Desinformation und Fehlerverdeckung sind laut Umfrage die gr\u00f6\u00dften Ausl\u00f6ser f\u00fcr Kommunikationskrisen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-23\/pr-trendmonitor-nennt-die-gefaehrlichsten-ausloeser-fuer-kommunikationskrisen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR-Trendmonitor nennt die gef\u00e4hrlichsten Ausl\u00f6ser f\u00fcr Kommunikationskrisen - 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