{"id":31207,"date":"2024-10-24T08:57:34","date_gmt":"2024-10-24T06:57:34","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225474"},"modified":"2024-11-07T11:51:52","modified_gmt":"2024-11-07T10:51:52","slug":"sechs-firmen-schliessen-sich-zur-union-group-zusammen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-24\/sechs-firmen-schliessen-sich-zur-union-group-zusammen\/","title":{"rendered":"Six entreprises s'unissent pour former Union Group"},"content":{"rendered":"<figure id=\"attachment_225475\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-225475\"><img class=\"aligncenter wp-image-225475 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Union-Group.jpg\" alt=\"Fusion\" width=\"1200\" height=\"900\" \/>\r\n<figcaption id=\"caption-attachment-225475\" class=\"wp-caption-text\">La direction de l'Union Group (de g. \u00e0 dr.) : Martin Stauch, Christian Schwotzer et Cyrill Kuster. (Image : zVg.)<\/figcaption>\r\n<\/figure>\r\n<p>Les six entreprises s\u0153urs Neustadt, Gold Interactive, Motion Inn, Johanna Untern\u00e4hrer, Authentiq et Pure s'unissent pour former le Union Group. Cette fusion donne naissance \u00e0 un groupe qui propose des solutions globales pour le marketing num\u00e9rique, l'exp\u00e9rience de marque, le motion design, la photographie, les solutions logicielles et la gestion du changement.<\/p>\r\n<p>D\u00e9j\u00e0 pr\u00e9sent \u00e0 Lucerne et \u00e0 Zoug, le site zurichois a \u00e9galement \u00e9t\u00e9 ouvert en 2023 avec Gold Interactive, ce qui en fait une place \u00e9conomique suisse importante.<\/p>\r\n<p>\"Il \u00e9tait important pour nous de pouvoir tout proposer d'une seule source et d'\u00eatre majoritairement ind\u00e9pendants des fournisseurs tiers\", explique Martin Stauch, Managing Director de l'Union Group. \"C'est sans doute unique dans cette ampleur et cette profondeur. Et c'est une diff\u00e9renciation claire par rapport aux autres r\u00e9seaux\". Les personnes et leurs expertises individuelles sont au premier plan de ce groupe g\u00e9r\u00e9 par ses propri\u00e9taires. Union a d\u00e9sormais \"la taille id\u00e9ale pour agir avec force et rapidit\u00e9\", poursuit le communiqu\u00e9. Les six entreprises r\u00e9unissent pr\u00e8s de 70 collaborateurs.<\/p>\r\n<p>L'ADN commun est que toutes les unit\u00e9s sont finalement aussi pilot\u00e9es par les donn\u00e9es. \"On profite d\u00e9sormais de diff\u00e9rentes comp\u00e9tences dans une offre globale et holistique\", explique Cyrill Kuster, fondateur d'Union Group. \"Pour cr\u00e9er des exp\u00e9riences de marque convaincantes et mesurables, nous combinons des insights bas\u00e9s sur les donn\u00e9es avec des concepts cr\u00e9atifs. Cette combinaison conduit \u00e0 l'impact commercial souhait\u00e9 chez nos clients, tout en portant la m\u00eame signature\".<\/p>\r\n<p>Le si\u00e8ge principal de Union Group est \u00e0 Zurich. Il poss\u00e8de en outre une succursale \u00e0 Lucerne. Le groupe est op\u00e9rationnel depuis d\u00e9but octobre et g\u00e8re d\u00e9j\u00e0 ses premiers mandats globaux.<\/p>","protected":false},"excerpt":{"rendered":"<p>Six entreprises distinctes deviennent l'Union Group. Il en r\u00e9sulte un groupe qui r\u00e9unit de nombreuses comp\u00e9tences n\u00e9cessaires pour des exp\u00e9riences de marque ayant un impact sur le business, peut on lire dans un communiqu\u00e9 de presse.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Zusammenschluss","_yoast_wpseo_metadesc":"Sechs Unternehmen formen die Union Group f\u00fcr ganzheitliche digitale L\u00f6sungen mit 70 Mitarbeitenden und zwei Standorten.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4678],"class_list":["post-31207","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-union"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sechs Firmen schliessen sich zur Union Group zusammen - 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