{"id":31273,"date":"2024-10-28T09:52:52","date_gmt":"2024-10-28T08:52:52","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225591"},"modified":"2024-11-07T11:19:29","modified_gmt":"2024-11-07T10:19:29","slug":"migros-macht-sich-fit-milliarden-fuer-preise-frische-und-filialen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-28\/migros-macht-sich-fit-milliarden-fuer-preise-frische-und-filialen\/","title":{"rendered":"Migros se met en forme : des milliards pour les prix, la fra\u00eecheur et les magasins"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2023\/01\/Migros.jpg\"><img class=\"alignnone wp-image-192354 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2023\/01\/Migros.jpg\" alt=\"Migros baisse les prix\" width=\"1200\" height=\"677\" \/><\/a><\/p>\r\n<p>Migros pose les jalons d'une nouvelle \u00e8re : au cours des prochaines ann\u00e9es, 2,5 milliards de francs seront consacr\u00e9s \u00e0 des baisses de prix, \u00e0 l'\u00e9largissement de l'assortiment et \u00e0 la modernisation des magasins. Plus de 1000 produits de tous les jours seront durablement moins chers - avec pour objectif de rendre le panier d'achat des clientes et des clients sensiblement moins cher. Ainsi, d\u00e8s aujourd'hui, plus de 60 vari\u00e9t\u00e9s de fruits et l\u00e9gumes b\u00e9n\u00e9ficient des premi\u00e8res adaptations de prix au niveau discount, signal\u00e9es par l'autocollant jaune \"prix bas\" bien visible.<\/p>\r\n<p>Outre l'assortiment et les prix, le monde de la publicit\u00e9 suivra de pr\u00e8s le changement chez Migros. En tant qu'un des plus grands investisseurs publicitaires et \u00e9diteur d'un des magazines les plus lus de Suisse, la nouvelle strat\u00e9gie pourrait avoir un impact non seulement sur la visibilit\u00e9 et l'image de la marque, mais aussi sur le montant des d\u00e9penses publicitaires. Il reste \u00e0 suivre avec int\u00e9r\u00eat dans quelle mesure les nouveaux d\u00e9veloppements marqueront l'image de marque de Migros.<\/p>\r\n<p>L'assortiment b\u00e9n\u00e9ficie \u00e9galement d'un vent de fra\u00eecheur. Migros misera \u00e0 l'avenir davantage sur ses propres marques, qui jouissent d\u00e9j\u00e0 d'un statut culte et qui doivent \u00e0 nouveau jouer un r\u00f4le plus central dans les rayons. En investissant dans les prix et la qualit\u00e9 des produits propres, Migros souhaite offrir un rapport qualit\u00e9-prix optimis\u00e9.<\/p>\r\n<p>Parall\u00e8lement, Migros se focalise sur la fra\u00eecheur et la r\u00e9gionalit\u00e9 : de l'optimisation de la cha\u00eene d'approvisionnement aux partenariats avec des producteurs r\u00e9gionaux, l'approvisionnement en produits frais sera encore renforc\u00e9. De plus, l'entreprise pr\u00e9voit d'ouvrir 140 nouveaux magasins et de moderniser 350 sites existants d'ici 2030 afin de rendre l'exp\u00e9rience d'achat plus attrayante.<\/p>\r\n<p>Avec toutes ces mesures, Migros modernise fondamentalement son activit\u00e9 principale - fid\u00e8le \u00e0 l'id\u00e9e directrice coop\u00e9rative du fondateur de Migros, Gottlieb Duttweiler. Migros reste financi\u00e8rement tr\u00e8s saine m\u00eame dans sa transformation, comme l'indique le communiqu\u00e9 de presse, et se tient ainsi pr\u00eate \u00e0 f\u00eater son centenaire en 2025 dans un habit moderne et frais, comme le pr\u00e9cise encore le communiqu\u00e9.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec un investissement de 2,5 milliards de francs, Migros lance sa plus grande transformation : des prix bas, des marques propres fortes et des magasins modernis\u00e9s. En tant que grand acteur de la publicit\u00e9, il est \u00e9galement passionnant de voir comment ce renouveau se r\u00e9percutera sur l'image et les d\u00e9penses publicitaires.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Migros Preissenkungen","_yoast_wpseo_metadesc":"Migros investiert 2,5 Mrd. CHF in Preissenkungen, Sortimentserweiterungen und Modernisierungen zur Verbesserung des Einkaufserlebnisses.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,1708],"class_list":["post-31273","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-migros"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Migros macht sich fit: Milliarden f\u00fcr Preise, Frische und Filialen - Organisator<\/title>\n<meta name=\"description\" content=\"Migros investiert 2,5 Mrd. 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