{"id":31307,"date":"2024-10-29T00:05:15","date_gmt":"2024-10-28T23:05:15","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225634"},"modified":"2024-11-07T11:13:11","modified_gmt":"2024-11-07T10:13:11","slug":"wirz-erfindet-sich-neu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-29\/wirz-erfindet-sich-neu\/","title":{"rendered":"Wirz se r\u00e9invente"},"content":{"rendered":"

\"Cr\u00e9ativit\u00e9<\/a><\/p>\r\n

La cr\u00e9ativit\u00e9 fait le succ\u00e8s des entreprises. Des \u00e9tudes montrent que les entreprises qui int\u00e8grent la cr\u00e9ativit\u00e9 dans leur strat\u00e9gie commerciale connaissent une croissance 2,6 fois plus rapide que leurs concurrents. \u00c0 une \u00e9poque o\u00f9 90 % de la valeur d'une entreprise est constitu\u00e9e d'actifs immat\u00e9riels, il est clair que la cr\u00e9ativit\u00e9 est la cl\u00e9 pour assurer la croissance et cr\u00e9er de la valeur.<\/p>\r\n

Syst\u00e8me Wirz<\/h3>\r\n

C'est pourquoi Wirz a d\u00e9velopp\u00e9 un syst\u00e8me qui concentre la cr\u00e9ativit\u00e9 et l'utilise avec un maximum d'efficacit\u00e9. C'est ce que l'on peut lire dans le communiqu\u00e9 de presse que l'entreprise traditionnelle a envoy\u00e9 en d\u00e9but de semaine. Et ce, non seulement pour la publicit\u00e9 et la communication, comme il est pr\u00e9cis\u00e9, mais aussi pour r\u00e9soudre les principaux d\u00e9fis \u00e9conomiques de ses clients. Ce syst\u00e8me se compose de produits modulaires, combinables et interd\u00e9pendants, qui peuvent \u00eatre assembl\u00e9s en programmes sur mesure en fonction de la probl\u00e9matique et du d\u00e9fi \u00e9conomique. De plus, cette modularit\u00e9 permet aux clients de choisir exactement les \u00e9l\u00e9ments qui correspondent \u00e0 leurs d\u00e9fis sp\u00e9cifiques - de l'analyse strat\u00e9gique des besoins au d\u00e9veloppement de produits innovants.<\/p>\r\n

Le nouveau mod\u00e8le est bas\u00e9 sur des processus syst\u00e9matis\u00e9s. Cela signifie que tous les processus sont optimis\u00e9s de mani\u00e8re \u00e0 ce que le moins de temps et de ressources possible soient consacr\u00e9s \u00e0 la gestion de projet et \u00e0 l'administration, afin qu'il reste le plus de temps possible pour ce qui fait en fin de compte la diff\u00e9rence mesurable : la cr\u00e9ativit\u00e9.<\/p>\r\n

R\u00e9mun\u00e9ration bas\u00e9e sur les r\u00e9sultats<\/h3>\r\n

Autre nouveaut\u00e9 : le syst\u00e8me n'honore pas l'effort, mais le r\u00e9sultat. Les clients de Wirz ne paient donc pas pour les heures pass\u00e9es, mais pour les solutions efficaces. Le nouveau mod\u00e8le de prix r\u00e9compense la qualit\u00e9 et l'efficacit\u00e9, et non la maximisation de l'effort. Et le plus important : la nouvelle approche conduit \u00e0 chaque fois de mani\u00e8re cibl\u00e9e \u00e0 la meilleure solution possible, car la cr\u00e9ativit\u00e9 peut toujours \u00eatre focalis\u00e9e au maximum sur une probl\u00e9matique concr\u00e8te.<\/p>\r\n

\"Partenaire commercial cr\u00e9atif\"<\/h3>\r\n

Chez Wirz, on est convaincu qu'avec cette nouvelle orientation, on donne un signal fort pour l'avenir de toute la branche. L'agence se consid\u00e8re d\u00e9sormais comme un \"Creative Business Partner\" et propose des solutions qui vont bien au-del\u00e0 de la publicit\u00e9 et de la communication. La cr\u00e9ativit\u00e9 devient ainsi le moteur de la croissance, de la cr\u00e9ation de valeur et d'un succ\u00e8s mesurable.<\/p>\r\n

\r\n

Demand\u00e9 :<\/h3>\r\n

m&k a demand\u00e9 \u00e0 la r\u00e9daction de Wirz ce que cela signifie lorsqu'une agence de communication se r\u00e9invente.<\/p>\r\n

 <\/p>\r\n

m&k : Qu'est-ce qui a incit\u00e9 Wirz \u00e0 se r\u00e9orienter ?<\/strong><\/p>\r\n

R\u00e9daction :<\/strong> Wirz a d\u00e9cid\u00e9 de modifier fondamentalement son mod\u00e8le commercial parce que nous sommes fermement convaincus que la cr\u00e9ativit\u00e9 peut faire plus que \"simplement\" communiquer et parce que le secteur de la communication et de la publicit\u00e9 a \u00e9volu\u00e9. Aujourd'hui, les clients doivent utiliser une multitude de canaux avec le m\u00eame budget, qui \u00e9tait auparavant principalement utilis\u00e9 pour la publicit\u00e9 classique. De plus, la solution n'est pas toujours une campagne. L'ancien syst\u00e8me de facturation horaire donnait une fausse incitation et entra\u00eenait une charge administrative qui n'apportait pas de r\u00e9elle valeur ajout\u00e9e ni aux clients ni \u00e0 l'agence. De plus, WIRZ voulait passer d'un mod\u00e8le r\u00e9compensant l'effort \u00e0 un mod\u00e8le r\u00e9compensant les r\u00e9sultats. L'objectif est d'utiliser la cr\u00e9ativit\u00e9 de mani\u00e8re cibl\u00e9e et efficace pour relever les d\u00e9fis \u00e9conomiques des clients.<\/p>\r\n

 <\/p>\r\n

Les clients re\u00e7oivent-ils davantage ? Ou autre chose ? Comment pouvons-nous l'imaginer dans un sens pratique ?<\/strong><\/p>\r\n

Oui ! les clients b\u00e9n\u00e9ficient d\u00e9sormais d'un produit cr\u00e9atif encore meilleur, centr\u00e9 sur leurs objectifs strat\u00e9giques \u00e0 100% et ax\u00e9 sur la solution optimale. Gr\u00e2ce \u00e0 nos solutions cibl\u00e9es et modulaires, Wirz peut r\u00e9pondre sp\u00e9cifiquement aux d\u00e9fis individuels. WIRZ propose trois \"voies\", chacune r\u00e9pondant \u00e0 des besoins diff\u00e9rents : Capital de la marque<\/strong>\u00a0(augmente la valeur de la marque),\u00a0Pr\u00eats pour le march\u00e9<\/strong>\u00a0(r\u00e9alise de nouvelles opportunit\u00e9s de march\u00e9 tout au long du parcours du client) et\u00a0Nouveau jeu<\/strong>\u00a0(ouvre de nouveaux champs de croissance gr\u00e2ce \u00e0 des produits\/services innovants ). Cette structure modulaire permet aux clients de choisir et de combiner de mani\u00e8re cibl\u00e9e les produits dont ils ont besoin. Ils paient pour des solutions et des r\u00e9sultats concrets plut\u00f4t que pour des heures de travail, ce qui permet de se concentrer davantage sur le travail cr\u00e9atif proprement dit et moins sur l'administration.<\/p>\r\n

 <\/p>\r\n

Y aura-t-il une r\u00e9duction des emplois ou plut\u00f4t une augmentation ?<\/strong><\/p>\r\n

Dans le cadre de la mise en \u0153uvre, les effectifs ont \u00e9t\u00e9 partiellement r\u00e9duits, car les gains d'efficacit\u00e9 n\u00e9cessitent moins de travail administratif. Dans le m\u00eame temps, Wirz recherche toutefois de nouveaux talents dot\u00e9s de comp\u00e9tences strat\u00e9giques et cr\u00e9atives sp\u00e9cifiques afin de soutenir la nouvelle orientation et de mieux r\u00e9pondre aux besoins des clients. Il s'agit donc davantage d'une r\u00e9orientation des ressources humaines que d'une r\u00e9duction du personnel.<\/p>","protected":false},"excerpt":{"rendered":"

La marque d'agence suisse riche en tradition transforme compl\u00e8tement son mod\u00e8le d'affaires et, \u00e0 88 ans, passe d'une agence de communication classique \u00e0 un \"Creative Business Partner\". Elle mise pour cela sur des processus syst\u00e9matis\u00e9s, un nouveau syst\u00e8me de r\u00e9mun\u00e9ration et une concentration maximale sur son super pouvoir : la cr\u00e9ativit\u00e9. m&k a demand\u00e9 ce que signifie exactement \"se r\u00e9inventer\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kreativit\u00e4t","_yoast_wpseo_metadesc":"Wirz setzt Kreativit\u00e4t strategisch ein, um mit neuen Modellen und Ergebnissen Unternehmenswachstum zu f\u00f6rdern.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4284],"class_list":["post-31307","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-wirz"],"acf":[],"yoast_head":"\nWirz erfindet sich neu - Organisator<\/title>\n<meta name=\"description\" content=\"Wirz setzt Kreativit\u00e4t strategisch ein, um mit neuen Modellen und Ergebnissen Unternehmenswachstum zu f\u00f6rdern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-29\/wirz-erfindet-sich-neu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wirz erfindet sich neu - 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