{"id":31402,"date":"2024-10-31T08:04:13","date_gmt":"2024-10-31T07:04:13","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225837"},"modified":"2024-11-07T09:58:47","modified_gmt":"2024-11-07T08:58:47","slug":"mch-group-wichtiger-impulsgeber-fuer-die-regionale-wirtschaft","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-10-31\/mch-group-wichtiger-impulsgeber-fuer-die-regionale-wirtschaft\/","title":{"rendered":"MCH Group : une source importante d'impulsions pour l'\u00e9conomie r\u00e9gionale"},"content":{"rendered":"

\"MCHSelon l'\u00e9tude actuelle, chaque franc g\u00e9n\u00e9r\u00e9 par MCH Group \u00e0 B\u00e2le g\u00e9n\u00e8re 4,50 CHF suppl\u00e9mentaires pour d'autres branches dans la r\u00e9gion. Au total, les activit\u00e9s de MCH Group ont cr\u00e9\u00e9 en 2023 une valeur ajout\u00e9e brute de 330 millions de CHF en Suisse, dont 201 millions de CHF dans le seul canton de B\u00e2le-Ville. Florian Faber, Group CEO souligne : \"En tant qu'organisateur leader de foires, de congr\u00e8s et d'\u00e9v\u00e9nements en Suisse, nous sommes un catalyseur important pour l'\u00e9conomie r\u00e9gionale. La nouvelle \u00e9tude sur la cr\u00e9ation de valeur souligne la valeur ajout\u00e9e \u00e0 long terme que nos manifestations nationales et internationales g\u00e9n\u00e8rent pour B\u00e2le\".<\/p>\r\n

Les r\u00e9sultats de l'\u00e9tude mettent en \u00e9vidence l'effort continu de MCH Group pour un d\u00e9veloppement \u00e9conomique durable et montrent que l'impact de l'entreprise d\u00e9passe B\u00e2le et renforce toute la r\u00e9gion - y compris les zones limitrophes en Suisse, en Allemagne et en France. \"Les grandes manifestations comme Art Basel ont un effet particuli\u00e8rement fort sur le public et attirent chaque ann\u00e9e des centaines de milliers d'invit\u00e9s et de touristes qui effectuent leurs d\u00e9penses sur place et soutiennent ainsi l'\u00e9conomie locale\", explique Faber. Mais les autres manifestations de MCH Group attirent aussi chaque ann\u00e9e un large public \u00e0 B\u00e2le. \"Au total, nos \u00e9v\u00e9nements ont enregistr\u00e9 environ 700 000 visiteurs en 2023. Pour 2024, une nouvelle augmentation du nombre de visiteurs se dessine. Malgr\u00e9 l'\u00e9volution des conditions du march\u00e9, la demande de salons et de plateformes d'\u00e9change de connaissances et de r\u00e9seautage reste \u00e9lev\u00e9e\", se r\u00e9jouit Roman Imgr\u00fcth, CEO Events & Exhibitions de MCH Group.<\/p>\r\n

Cr\u00e9ation d'emplois et de revenus<\/h3>\r\n

Fait remarquable : MCH Group assure des emplois dans la r\u00e9gion - et pas seulement directement, mais aussi indirectement. Chaque emploi chez MCH Group \u00e0 B\u00e2le cr\u00e9e cinq postes suppl\u00e9mentaires le long des cha\u00eenes de cr\u00e9ation de valeur. Au total, il en r\u00e9sulte 1 668 \u00e9quivalents temps plein (ETP) avec une masse salariale brute de 141 millions de CHF, ce qui illustre l'effet consid\u00e9rable de MCH Group sur l'emploi.<\/p>\r\n

Effets catalytiques pour la r\u00e9gion<\/h3>\r\n

L'\u00e9tude montre en outre comment MCH Group agit comme un catalyseur central pour l'\u00e9conomie r\u00e9gionale. Les effets de d\u00e9bordement r\u00e9sultent des d\u00e9penses de consommation des visiteurs et des exposants, qui g\u00e9n\u00e8rent des chiffres d'affaires directs pour les entreprises r\u00e9gionales et cr\u00e9ent de la valeur ajout\u00e9e, des emplois et des revenus suppl\u00e9mentaires. Le secteur du tourisme profite particuli\u00e8rement des activit\u00e9s de MCH Group. Environ 105 millions de francs de cr\u00e9ation de valeur reviennent \u00e0 l'h\u00f4tellerie et \u00e0 la restauration, au secteur de la culture et du divertissement ainsi qu'au commerce de d\u00e9tail et aux transports. Letizia Elia, directrice de B\u00e2le Tourisme, souligne : \"En tant que ville de congr\u00e8s, de foires et d'\u00e9v\u00e9nements \u00e9tablie au niveau international, B\u00e2le profite de la forte valeur ajout\u00e9e que ces manifestations et le taux d'occupation qui en d\u00e9coule g\u00e9n\u00e8rent dans l'h\u00f4tellerie et la restauration. Les manifestations aux th\u00e8mes vari\u00e9s fa\u00e7onnent l'image de la ville et la diffusent dans le monde entier gr\u00e2ce aux visiteurs internationaux\".<\/p>\r\n

\"\"<\/p>\r\n

De plus, des entreprises locales comme les services de nettoyage, les entreprises de s\u00e9curit\u00e9 et les agences de conseil profitent de commandes li\u00e9es aux activit\u00e9s de MCH Group. Le Group CEO Florian Faber souligne : \"Nous sommes fiers d'\u00eatre une source centrale d'impulsions pour le site \u00e9conomique de B\u00e2le et nous consid\u00e9rons comme notre responsabilit\u00e9 et notre mission principale de continuer \u00e0 g\u00e9n\u00e9rer de la valeur ajout\u00e9e et \u00e0 donner des impulsions qui font avancer et renforcent la r\u00e9gion. En m\u00eame temps, nous voulons rester innovants, nous adapter aux besoins changeants des branches et \u00eatre un partenaire fiable pour l'\u00e9conomie r\u00e9gionale\". Avec plus de 100 ans de tradition, MCH Group reste \u00e9troitement li\u00e9 \u00e0 B\u00e2le et apporte une contribution importante \u00e0 l'animation et au d\u00e9veloppement de la ville avec des initiatives suppl\u00e9mentaires comme le quartier des foires.<\/p>\r\n

\r\n

MCH Group, dont le si\u00e8ge social est \u00e0 B\u00e2le (Suisse), est une entreprise de marketing \u00e9v\u00e9nementiel active dans le monde entier et disposant d'un vaste r\u00e9seau de services pour des clients internationaux. Son activit\u00e9 principale comprend des plateformes communautaires uniques comme les Art Basel Shows \u00e0 B\u00e2le, Hong Kong, Paris et Miami Beach ainsi que des foires nationales importantes comme Swissbau et Giardina. Le secteur Live Marketing Solutions, avec les marques MCH Global, MC2 et Expomobilia, propose des solutions individuelles de marketing \u00e9v\u00e9nementiel, de la strat\u00e9gie \u00e0 la r\u00e9alisation en passant par la cr\u00e9ation. MCH Group g\u00e8re \u00e9galement les halles d'exposition et le Congress Center de B\u00e2le ainsi que la Foire de Zurich. L'entreprise emploie plus de 800 personnes, dont environ la moiti\u00e9 en Suisse et aux Etats-Unis. Au cours de l'exercice 2023, le groupe a r\u00e9alis\u00e9 un chiffre d'affaires consolid\u00e9 d'environ 394 millions de CHF.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Avec ses foires, congr\u00e8s et \u00e9v\u00e9nements, MCH Group renforce consid\u00e9rablement l'\u00e9conomie r\u00e9gionale dans la ville et la r\u00e9gion de B\u00e2le et cr\u00e9e une forte valeur ajout\u00e9e durable pour les branches locales. C'est \u00e0 ces conclusions que parvient l'\u00e9tude sur la cr\u00e9ation de valeur 2024 de l'institut de recherche \u00e9conomique BAK Economics.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"MCH Group","_yoast_wpseo_metadesc":"Eine Studie zeigt, dass die MCH Group in Basel zus\u00e4tzliche 330 Mio. CHF Wertsch\u00f6pfung f\u00fcr andere Branchen generiert.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,3358],"class_list":["post-31402","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-mch-group"],"acf":[],"yoast_head":"\nMCH Group: Wichtiger Impulsgeber f\u00fcr die regionale Wirtschaft - Organisator<\/title>\n<meta name=\"description\" content=\"Eine Studie zeigt, dass die MCH Group in Basel zus\u00e4tzliche 330 Mio. 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