{"id":31428,"date":"2024-10-31T14:40:36","date_gmt":"2024-10-31T13:40:36","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225882"},"modified":"2024-11-07T09:43:41","modified_gmt":"2024-11-07T08:43:41","slug":"nikin-lanciert-schweizweit-neuartiges-circular-cashback-programm","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/sustainability\/2024-10-31\/nikin-lanciert-schweizweit-neuartiges-circular-cashback-programm\/","title":{"rendered":"Nikin lance un programme \"Circular Cashback\" in\u00e9dit dans toute la Suisse"},"content":{"rendered":"

\"NikinLe nouveau programme de rachat de l'\u00e9conomie circulaire de Nikin permet aux clients de recevoir un remboursement pour la valeur des mat\u00e9riaux lorsqu'ils retournent leurs v\u00eatements circulaires. Particuli\u00e8rement int\u00e9ressant : plus un v\u00eatement est port\u00e9 longtemps, plus le montant du remboursement est \u00e9lev\u00e9 - jusqu'\u00e0 25 % de la valeur d'achat initiale sont vers\u00e9s en esp\u00e8ces. Le programme \"Circular Cashback\" est rendu possible par le mat\u00e9riau textile naNea - un polyester biod\u00e9gradable innovant, sp\u00e9cialement con\u00e7u pour l'\u00e9conomie circulaire. Il peut \u00eatre recycl\u00e9 \u00e0 l'infini avec la m\u00eame qualit\u00e9, sans perte de qualit\u00e9, tout en \u00e9tant tr\u00e8s doux, agr\u00e9able et respirant. Il a \u00e9t\u00e9 d\u00e9velopp\u00e9 par l'entreprise OceanSafe de Berne.<\/p>\r\n

\"\"<\/p>\r\n

\"Nous proposions d\u00e9j\u00e0 des produits circulaires, mais nous avons remarqu\u00e9 qu'il fallait une incitation suppl\u00e9mentaire pour le retour volontaire. Avec le programme de rachat, nous voulons maintenant proposer une incitation adapt\u00e9e et r\u00e9orienter notre mod\u00e8le commercial\", explique Nicholas H\u00e4nny, cofondateur et CEO.<\/p>\r\n

Une orientation r\u00e9solue vers l'\u00e9conomie circulaire d'ici 2030<\/h3>\r\n

Le programme \"Circular Cashback\" a pour objectif de prolonger la dur\u00e9e de port des v\u00eatements et ainsi d'\u00e9viter les d\u00e9chets et de r\u00e9utiliser les mati\u00e8res premi\u00e8res. Avec cette d\u00e9marche, Nikin donne l'exemple dans le secteur de la mode. En effet, des ph\u00e9nom\u00e8nes internationaux comme le Black Friday ou les marques d'ultra fast fashion stimulent de plus en plus la consommation de v\u00eatements, m\u00eame en Suisse. Nikin prend le contre-pied de cette tendance en lan\u00e7ant son programme \"Circular Cashback\".<\/p>\r\n

\"\"\r\n
Des montagnes de d\u00e9chets et de v\u00eatements.<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Les cr\u00e9ateurs de Nikin.<\/figcaption>\r\n<\/figure>\r\n

Campagne et relations avec les m\u00e9dias<\/h3>\r\n

Dans le cadre d'une campagne, l'entreprise de mode mise sur un m\u00e9ga-affichage \u00e0 la gare centrale de Zurich. En outre, NIKIN sensibilise \u00e0 son nouveau programme \"Circular Cashback\" par l'interm\u00e9diaire d'ambassadeurs, sur les m\u00e9dias sociaux et sur une page de renvoi. \"L'objectif premier de notre campagne est de promouvoir l'\u00e9conomie circulaire dans le secteur de la mode. Nous voulons cr\u00e9er une communaut\u00e9 qui souhaite prolonger la dur\u00e9e de port de nos produits et apporter ainsi une contribution positive \u00e0 un secteur de la mode durable\", explique Nicholas H\u00e4nny. De plus, l'agence soutient CRK dans ses activit\u00e9s de relations publiques et m\u00e9diatiques.<\/p>\r\n

\r\n

Responsable chez Nikin<\/strong>Nicholas H\u00e4nny (Co-Founder et CEO), Robin Gnehm (Co-Founder et CPO), Yvonne Lichtsteiner (Head of Marketing) Responsable chez CRK :\u00a0 <\/strong>Marie-Jo\u00eblle Eschmann (conseil et relations avec les m\u00e9dias)<\/p>\r\n

\r\n

Nikin AG, une marque de v\u00eatements suisse bas\u00e9e \u00e0 Lenzbourg, est synonyme de durabilit\u00e9 et de conscience environnementale. Fond\u00e9e en octobre 2016 par Nicholas H\u00e4nny et Robin Gnehm, deux amis d'enfance, Nikin propose des produits durables et intemporels fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux durables, principalement en Europe. Pour chaque produit vendu, NIKIN plante un arbre en collaboration avec l'organisation partenaire One Tree Planted - \u00e0 ce jour, plus de 2,2 millions d'arbres dans le monde. Les deux fondateurs ont d\u00e9marr\u00e9 avec un capital de 5 000 francs suisses et, apr\u00e8s une campagne de crowdinvesting extr\u00eamement r\u00e9ussie en d\u00e9cembre 2022, qui a permis de lever 5 millions de francs suisses en trois semaines, NIKIN compte d\u00e9sormais pr\u00e8s de 4 000 copropri\u00e9taires*. L'\u00e9quipe d'environ 35 collaborateurs poursuit la vision de cr\u00e9er une communaut\u00e9 qui plante des arbres et prot\u00e8ge la nature, ainsi que de rendre tous les produits Nikin 100% circulaires d'ici 2030.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

L'entreprise de mode durable Nikin est connue pour planter un arbre pour chaque article vendu. Aujourd'hui, la marque lance le premier programme de \"Circular Cashback\" en Suisse et rach\u00e8te d\u00e8s aujourd'hui les produits Nikin port\u00e9s.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Nikin Circular","_yoast_wpseo_metadesc":"Nikin startet ein R\u00fcckkaufprogramm f\u00fcr nachhaltige Mode, das f\u00fcr l\u00e4nger getragene Kleidungsst\u00fccke eine h\u00f6here R\u00fcckverg\u00fctung bietet.","articlekey":"","footnotes":""},"categories":[580],"tags":[4700,163,4343,358,3757],"class_list":["post-31428","post","type-post","status-publish","format-standard","hentry","category-sustainability","tag-bekleidungsindustrie","tag-e-commerce","tag-markom","tag-nachhaltige-wirtschaft","tag-nikin"],"acf":[],"yoast_head":"\nNikin lanciert schweizweit neuartiges \u00abCircular Cashback\u00bb-Programm - Organisator<\/title>\n<meta name=\"description\" content=\"Nikin startet ein R\u00fcckkaufprogramm f\u00fcr nachhaltige Mode, das f\u00fcr l\u00e4nger getragene Kleidungsst\u00fccke eine h\u00f6here R\u00fcckverg\u00fctung bietet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/sustainability\/2024-10-31\/nikin-lanciert-schweizweit-neuartiges-circular-cashback-programm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nikin lanciert schweizweit neuartiges \u00abCircular Cashback\u00bb-Programm - 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