{"id":34087,"date":"2024-11-27T08:02:58","date_gmt":"2024-11-27T07:02:58","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227125"},"modified":"2024-11-27T08:02:58","modified_gmt":"2024-11-27T07:02:58","slug":"dentsu-creative-baut-influencer-marketing-standortuebergreifend-aus","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-11-27\/dentsu-creative-baut-influencer-marketing-standortuebergreifend-aus\/","title":{"rendered":"Dentsu Creative d\u00e9veloppe le marketing d'influence sur l'ensemble de ses sites"},"content":{"rendered":"

\"\"<\/p>\n

Le marketing d'influence fait partie depuis des ann\u00e9es du portefeuille de Dentsu Creative dans la r\u00e9gion DACH. Avec le regroupement des services au sein d'une \u00e9quipe inter-sites, les th\u00e8mes du marketing d'influence, de la strat\u00e9gie et de la conception se rapprochent et deviennent l'une des composantes \u00e9l\u00e9mentaires des services de l'agence.<\/p>\n

\"En tant qu'agence cr\u00e9ative mondiale, nous devons comprendre quelles sont les tendances culturelles importantes dans le monde entier. Les influenceurs jouent ici un r\u00f4le central en tant que source et canal\", explique Nils Seger, directeur g\u00e9n\u00e9ral de Rckt - a dentsu creative company. \"Les influenceurs ne sont pas seulement un canal, mais font partie int\u00e9grante des strat\u00e9gies cr\u00e9atives pour les marques qui veulent avoir une influence sur l'esprit du temps. Pour nous, en tant qu'agence, cela signifie int\u00e9grer tr\u00e8s t\u00f4t le marketing d'influence dans la strat\u00e9gie et la conception et le repr\u00e9senter \u00e9galement en tant qu'organisation\".<\/p>","protected":false},"excerpt":{"rendered":"

Dentsu Creative continue d'\u00e9tendre ses services dans le domaine du marketing d'influence en Allemagne, en Autriche et en Suisse et les regroupe d\u00e8s \u00e0 pr\u00e9sent dans une propre unit\u00e9 intersites. Mara Branss prend en charge la direction de l'\u00e9quipe de 60 personnes en tant que Director Campaigns.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4860],"class_list":["post-34087","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-dentsu-creative"],"acf":[],"yoast_head":"\nDentsu Creative baut Influencer Marketing standort\u00fcbergreifend aus - Organisator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-11-27\/dentsu-creative-baut-influencer-marketing-standortuebergreifend-aus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu Creative baut Influencer Marketing standort\u00fcbergreifend aus - Organisator\" \/>\n<meta property=\"og:description\" content=\"Dentsu Creative baut seine Services im Bereich Influencer Marketing in Deutschland, \u00d6sterreich und der Schweiz weiter aus und b\u00fcndelt diese ab sofort in einer eigenen, standort\u00fcbergreifenden Unit. 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