{"id":34309,"date":"2024-12-02T13:12:49","date_gmt":"2024-12-02T12:12:49","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227477"},"modified":"2024-12-02T15:19:50","modified_gmt":"2024-12-02T14:19:50","slug":"digitale-finanzwelt-im-umbruch-ambivalente-haltung-der-schweizer-bevoelkerung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-02\/digitale-finanzwelt-im-umbruch-ambivalente-haltung-der-schweizer-bevoelkerung\/","title":{"rendered":"Le monde de la finance num\u00e9rique en pleine mutation : attitude ambivalente de la population suisse"},"content":{"rendered":"<figure id=\"attachment_227478\" class=\"wp-caption alignnone\" style=\"width: 520px;\" aria-describedby=\"caption-attachment-227478\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/1Schweiz-European-Consumer-Payment-Report-2024-Coverjpg.jpg\"><img class=\"size-full wp-image-227478\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/1Schweiz-European-Consumer-Payment-Report-2024-Coverjpg.jpg\" sizes=\"(max-width: 520px) 100vw, 520px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/1Schweiz-European-Consumer-Payment-Report-2024-Coverjpg.jpg 520w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/1Schweiz-European-Consumer-Payment-Report-2024-Coverjpg-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/1Schweiz-European-Consumer-Payment-Report-2024-Coverjpg-276x175.jpg 276w\" alt=\"\" width=\"520\" height=\"330\" \/><\/a>\r\n<figcaption id=\"caption-attachment-227478\" class=\"wp-caption-text\">European Consumer Payment Report | Droits d'image Intrum AG<\/figcaption>\r\n<\/figure>\r\n<p>La num\u00e9risation modifie profond\u00e9ment le monde financier - c'est ce que montre le European Consumer Payment Report. En Suisse, les r\u00e9sultats r\u00e9v\u00e8lent une image ambivalente : Alors que l'IA est per\u00e7ue comme une opportunit\u00e9 d'\u00e9quit\u00e9 et d'efficacit\u00e9 dans le processus d'encaissement, des inqui\u00e9tudes subsistent quant \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es et \u00e0 la distance \u00e9motionnelle.<\/p>\r\n<p><strong>Comportement de paiement et tendances de consommation<\/strong><br \/>\r\nLa majorit\u00e9 de la population suisse paie ses factures \u00e0 temps, mais les m\u00e9nages avec enfants sont plus souvent confront\u00e9s \u00e0 des retards (39 % contre 19 % pour les m\u00e9nages sans enfants). Parall\u00e8lement, les habitudes de consommation se sont modifi\u00e9es : les achats en ligne et les m\u00e9dias sociaux incitent 80 % des Millennials et 75 % de la Gen Z \u00e0 d\u00e9penser plus que ce qu'ils peuvent se permettre. De m\u00eame, 50 % des baby-boomers se voient influenc\u00e9s par les canaux num\u00e9riques.<\/p>\r\n<figure id=\"attachment_227480\" class=\"wp-caption alignnone\" style=\"width: 520px;\" aria-describedby=\"caption-attachment-227480\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/2.jpg\"><img class=\"size-full wp-image-227480\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/2.jpg\" sizes=\"(max-width: 520px) 100vw, 520px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/2.jpg 520w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/2-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/2-276x175.jpg 276w\" alt=\"\" width=\"520\" height=\"330\" \/><\/a>\r\n<figcaption id=\"caption-attachment-227480\" class=\"wp-caption-text\">Au cours des 12 derniers mois, avez-vous une ou plusieurs fois omis de payer une facture \u00e0 temps ?<br \/>\r\nDroits d'image Intrum AG<\/figcaption>\r\n<\/figure>\r\n<p><strong>L'IA dans la finance : Entre opportunit\u00e9s et scepticisme<\/strong><br \/>\r\nL'int\u00e9gration de l'intelligence artificielle (IA) dans le secteur financier est diversement appr\u00e9ci\u00e9e. 39 % des personnes interrog\u00e9es voient dans l'IA le potentiel de r\u00e9duire les erreurs humaines dans le processus de recouvrement, tandis que 36 % se sentent moins jug\u00e9s lorsqu'ils parlent \u00e0 une machine plut\u00f4t qu'\u00e0 un humain des probl\u00e8mes de paiement. N\u00e9anmoins, 56 % de la g\u00e9n\u00e9ration X et 50 % des hommes expriment des inqui\u00e9tudes quant \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es.<\/p>\r\n<figure id=\"attachment_227481\" class=\"wp-caption alignnone\" style=\"width: 520px;\" aria-describedby=\"caption-attachment-227481\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/5.jpg\"><img class=\"size-full wp-image-227481\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/5.jpg\" sizes=\"(max-width: 520px) 100vw, 520px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/5.jpg 520w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/5-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/5-276x175.jpg 276w\" alt=\"\" width=\"520\" height=\"330\" \/><\/a>\r\n<figcaption id=\"caption-attachment-227481\" class=\"wp-caption-text\">Inqui\u00e9tude quant \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es personnelles<br \/>\r\nDroits d'image Intrum AG<\/figcaption>\r\n<\/figure>\r\n<p><strong>Conclusion : \u00e9quilibre entre innovation et confiance<\/strong><br \/>\r\nL'\u00e9tude montre que la num\u00e9risation des services financiers cr\u00e9e de nouvelles opportunit\u00e9s, mais qu'elle pose \u00e9galement des d\u00e9fis. Alors que les jeunes g\u00e9n\u00e9rations appr\u00e9cient les avantages des technologies num\u00e9riques, la g\u00e9n\u00e9ration X reste plus prudente, notamment en ce qui concerne la protection des donn\u00e9es. Les ann\u00e9es \u00e0 venir seront d\u00e9cisives pour instaurer la confiance et continuer \u00e0 promouvoir l'acceptation des solutions bas\u00e9es sur l'IA.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le dernier European Consumer Payment Report montre l'impact des technologies num\u00e9riques, des achats en ligne et de l'intelligence artificielle sur le comportement de paiement et les habitudes de consommation de la population suisse.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digitalisierung Finanzwesen","_yoast_wpseo_metadesc":"Der European Consumer Payment Report zeigt, wie digitale Technologien und KI das Zahlungsverhalten und die Konsumgewohnheiten beeinflussen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4886],"class_list":["post-34309","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-payment-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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