{"id":34389,"date":"2024-12-03T16:09:03","date_gmt":"2024-12-03T15:09:03","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227652"},"modified":"2024-12-04T08:16:05","modified_gmt":"2024-12-04T07:16:05","slug":"vier-buecher-die-sie-interessieren-koennten-30","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-03\/vier-buecher-die-sie-interessieren-koennten-30\/","title":{"rendered":"Quatre livres qui pourraient vous int\u00e9resser"},"content":{"rendered":"<p><img class=\"aligncenter size-full wp-image-227657\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24.jpg\" sizes=\"(max-width: 1105px) 100vw, 1105px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24.jpg 1105w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24-600x348.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24-1024x593.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24-768x445.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24-302x175.jpg 302w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24-604x350.jpg 604w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/getabstract-lesetipps-dez-24-1000x579.jpg 1000w\" alt=\"\" width=\"1105\" height=\"640\" \/><\/p>\r\n<p><strong>L'avantage concurrentiel num\u00e9rique dans la pratique<\/strong><\/p>\r\n<p><em>Comment planifier, mettre en \u0153uvre et ancrer avec succ\u00e8s des strat\u00e9gies num\u00e9riques. <\/em><\/p>\r\n<ul>\r\n\t<li>Bramwell Kaltenrieder, Marc K. Peter et Kai Reinhardt<\/li>\r\n\t<li>Maison d'\u00e9dition : Sch\u00e4ffer-Poeschel<\/li>\r\n\t<li>Ann\u00e9e de publication : 2024<\/li>\r\n\t<li>Pages : 220<\/li>\r\n\t<li>ISBN : 9783791060606<\/li>\r\n<\/ul>\r\n<p>Organis\u00e9 de mani\u00e8re acad\u00e9mique et pr\u00e9cise, ce livre pr\u00e9sente l'\u00e9tat actuel des connaissances sur le th\u00e8me de la transformation num\u00e9rique. Quelques exemples illustrent les explications essentiellement th\u00e9oriques. L'avantage de ce livre r\u00e9side surtout dans son caract\u00e8re syst\u00e9matique. Celui qui pratique la gestion de la transformation y trouvera un guide pour la d\u00e9finition de la strat\u00e9gie et une aide \u00e0 l'orientation lorsque les choses se compliquent au quotidien. Car c'est g\u00e9n\u00e9ralement le cas - la plupart des projets de transformation n'atteignent pas leurs objectifs. Ceux qui veulent faire mieux trouveront ici de l'aide.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-227655\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Digitale-Wettbewerbsvorteile-in-der-Praxis.jpg\" sizes=\"(max-width: 853px) 100vw, 853px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Digitale-Wettbewerbsvorteile-in-der-Praxis.jpg 853w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Digitale-Wettbewerbsvorteile-in-der-Praxis-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Digitale-Wettbewerbsvorteile-in-der-Praxis-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Digitale-Wettbewerbsvorteile-in-der-Praxis-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Digitale-Wettbewerbsvorteile-in-der-Praxis-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Digitale-Wettbewerbsvorteile-in-der-Praxis-466x350.jpg 466w\" alt=\"\" width=\"853\" height=\"640\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Correction automatique<\/strong><\/p>\r\n<p><em>La mobilit\u00e9 pour un monde o\u00f9 il fait bon vivre. <\/em><\/p>\r\n<ul>\r\n\t<li>Katja Diehl<\/li>\r\n\t<li>Maison d'\u00e9dition : Fischer Taschenbuch Verlag<\/li>\r\n\t<li>Ann\u00e9e de publication : 2022<\/li>\r\n\t<li>Pages : 272<\/li>\r\n\t<li>ISBN : 9783103971422<\/li>\r\n<\/ul>\r\n<p>Pourquoi le changement de mode de transport en Allemagne ne d\u00e9marre-t-il pas ? A premi\u00e8re vue, la r\u00e9ponse est simple : pendant trop longtemps, la planification urbaine et des transports s'est orient\u00e9e uniquement sur le trafic automobile. Mais pourquoi est-ce si difficile de changer cela ? Katja Diehl regarde de pr\u00e8s et explique en d\u00e9tail dans quelle mesure le centrage sur la voiture dans notre soci\u00e9t\u00e9 est enracin\u00e9 dans des probl\u00e8mes tout \u00e0 fait diff\u00e9rents : la pauvret\u00e9, les discriminations et le manque de diversit\u00e9. Elle se positionne clairement en faveur d'une mobilit\u00e9 saine pour tous et montre les diff\u00e9rentes mani\u00e8res d'y parvenir.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-227654\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Autokorrektur.jpg\" sizes=\"(max-width: 868px) 100vw, 868px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Autokorrektur.jpg 868w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Autokorrektur-600x449.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Autokorrektur-768x575.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Autokorrektur-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Autokorrektur-234x175.jpg 234w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Autokorrektur-467x350.jpg 467w\" alt=\"\" width=\"868\" height=\"650\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Entreprises climatiquement neutres<\/strong><\/p>\r\n<p><em>Gestion, contr\u00f4le, technologies. <\/em><\/p>\r\n<ul>\r\n\t<li>Ulrich Sailer<\/li>\r\n\t<li>Maison d'\u00e9dition : UVK<\/li>\r\n\t<li>Ann\u00e9e de publication : 2024<\/li>\r\n\t<li>Pages : 130<\/li>\r\n\t<li>ISBN : 9783381113415<\/li>\r\n<\/ul>\r\n<p>L'Allemagne veut atteindre la neutralit\u00e9 climatique d'ici 2045. Un objectif \u00e9galement tr\u00e8s pertinent pour les entreprises. Nombre d'entre elles ont d'ailleurs commenc\u00e9 \u00e0 s'orienter vers les objectifs de l'accord de Paris. Mais comment cela fonctionne-t-il dans la pratique ? Ulrich Sailer donne un aper\u00e7u de la mani\u00e8re dont les entreprises peuvent s'engager strat\u00e9giquement et op\u00e9rationnellement sur la voie de la neutralit\u00e9 climatique. Il explique de mani\u00e8re compacte comment mesurer et piloter la durabilit\u00e9 et comment donner une base solide au reporting sur la durabilit\u00e9. Ce n'est pas une lecture facile, mais c'est une introduction utile et fond\u00e9e \u00e0 la gestion du climat en entreprise.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-227656\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Klimaneutrale-.jpg\" sizes=\"(max-width: 835px) 100vw, 835px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Klimaneutrale-.jpg 835w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Klimaneutrale--600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Klimaneutrale--768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Klimaneutrale--16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Klimaneutrale--233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Klimaneutrale--467x350.jpg 467w\" alt=\"\" width=\"835\" height=\"626\" \/><\/p>\r\n<hr \/>\r\n<p><strong>En faire moins pour en faire plus !<\/strong><\/p>\r\n<p><em>Comment se d\u00e9charger en tant que cadre sup\u00e9rieur tout en obtenant davantage. <\/em><\/p>\r\n<ul>\r\n\t<li>Alfred Faustenhammer<\/li>\r\n\t<li>Maison d'\u00e9dition : Wiley-VCH<\/li>\r\n\t<li>Ann\u00e9e de publication : 2023<\/li>\r\n\t<li>Pages : 288<\/li>\r\n\t<li>ISBN : 9783527511662<\/li>\r\n<\/ul>\r\n<p>Les cadres doivent-ils \u00eatre ouverts et directs ? Oui, ils le sont. Doivent-ils \u00eatre capables de mentir ? Oui, \u00e9galement. Ce qui semble \u00eatre une contradiction insoluble devient \u00e9vident d\u00e8s que l'on se penche sur ce guide bien \u00e9crit. Alfred Faustenhammer explique de mani\u00e8re rafra\u00eechissante, parfois controvers\u00e9e, mais toujours constructive, ce que les leaders qui r\u00e9ussissent doivent s'imposer - et ce qu'ils ne doivent pas faire. Ses exemples pratiques sont tr\u00e8s reconnaissables et ceux qui tiennent compte de ses messages clairs \u00e9viteront les erreurs typiques. Cela vaut aussi bien pour les managers confirm\u00e9s mais stress\u00e9s que pour les nouveaux venus (trop) z\u00e9l\u00e9s.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-227653\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Weniger-tun-mehr-bewirken.jpg\" sizes=\"(max-width: 848px) 100vw, 848px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Weniger-tun-mehr-bewirken.jpg 848w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Weniger-tun-mehr-bewirken-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Weniger-tun-mehr-bewirken-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Weniger-tun-mehr-bewirken-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Weniger-tun-mehr-bewirken-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/Weniger-tun-mehr-bewirken-467x350.jpg 467w\" alt=\"\" width=\"848\" height=\"636\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>En collaboration avec GetAbstract, nous vous pr\u00e9sentons quatre livres dans le domaine du marketing et de la communication. Cette fois-ci : \"L'avantage concurrentiel num\u00e9rique dans la pratique\", \"L'autocorrection\", \"Entreprises climatiquement neutres\" et \"En faire moins pour en faire plus !<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketing- und Kommunikationsb\u00fccher","_yoast_wpseo_metadesc":"Entdecken Sie vier neue B\u00fccher zu Marketing und Kommunikation, darunter \u00abDigitale Wettbewerbsvorteile\u00bb und \u00abAutokorrektur\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[2624,2625,4343],"class_list":["post-34389","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-getabstract","tag-lesetipps","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"Entdecken Sie vier neue B\u00fccher zu Marketing und Kommunikation, darunter \u00abDigitale Wettbewerbsvorteile\u00bb und \u00abAutokorrektur\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-03\/vier-buecher-die-sie-interessieren-koennten-30\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie vier neue B\u00fccher zu Marketing und Kommunikation, darunter \u00abDigitale Wettbewerbsvorteile\u00bb und \u00abAutokorrektur\u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-03\/vier-buecher-die-sie-interessieren-koennten-30\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T15:09:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T07:16:05+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-03\\\/vier-buecher-die-sie-interessieren-koennten-30\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-03\\\/vier-buecher-die-sie-interessieren-koennten-30\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten\",\"datePublished\":\"2024-12-03T15:09:03+00:00\",\"dateModified\":\"2024-12-04T07:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-03\\\/vier-buecher-die-sie-interessieren-koennten-30\\\/\"},\"wordCount\":437,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-03\\\/vier-buecher-die-sie-interessieren-koennten-30\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/getabstract-lesetipps-dez-24.jpg\",\"keywords\":[\"GetAbstract\",\"Lesetipps\",\"MarKom\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-03\\\/vier-buecher-die-sie-interessieren-koennten-30\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-12-03\\\/vier-buecher-die-sie-interessieren-koennten-30\\\/\",\"name\":\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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