{"id":34419,"date":"2024-12-04T13:25:43","date_gmt":"2024-12-04T12:25:43","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227670"},"modified":"2024-12-05T11:35:34","modified_gmt":"2024-12-05T10:35:34","slug":"dentsu-dach-und-cee-markt-werden-zu-central-europe-cluster","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-04\/dentsu-dach-und-cee-markt-werden-zu-central-europe-cluster\/","title":{"rendered":"Dentsu : les march\u00e9s DACH et CEE deviennent le Central Europe Cluster"},"content":{"rendered":"
\"\"\r\n
Slawomir Stepniewski et Karin Zimmermann. Image : Dentsu.<\/figcaption>\r\n<\/figure>\r\n

Dentsu EMEA se restructure : sous la direction d'Andr\u00e9 Andrade, CEO de Dentsu EMEA, les clusters actuels DACH et CEE seront fusionn\u00e9s le 1er janvier pour former le nouveau cluster Central Europe et S\u0142awomir St\u0119pniewski sera nomm\u00e9 CEO de Dentsu Central Europe & Poland. Karin Zimmermann, actuellement CEO de Dentsu DACH, assumera le nouveau r\u00f4le strat\u00e9gique de pr\u00e9sidente BX (Business Transformation) pour l'ensemble de la r\u00e9gion EMEA.<\/p>\r\n

L'objectif est de mieux se positionner strat\u00e9giquement et de permettre aux clients d'acc\u00e9der plus facilement \u00e0 des comp\u00e9tences et des talents multidisciplinaires gr\u00e2ce \u00e0 un mod\u00e8le plus int\u00e9gr\u00e9.<\/p>\r\n

St\u0119pniewski a dirig\u00e9 au cours des cinq derni\u00e8res ann\u00e9es le cluster Central Eastern Europe, qui comprend huit march\u00e9s, dont la Pologne. Zimmermann apporte \u00e0 son nouveau poste plus de 20 ans d'exp\u00e9rience dans la gestion de marque, le conseil et la transformation orient\u00e9e client. Elle devra d\u00e9velopper la communaut\u00e9 BX r\u00e9gionale en EMEA, d\u00e9finir des comp\u00e9tences et des solutions transversales et se concentrer sur les principaux d\u00e9fis strat\u00e9giques des clients. Stepniewski et Zimmermann ont lanc\u00e9 en 2024 une \u00e9troite collaboration partenariale entre leurs deux clusters. Ces nouvelles nominations marquent le rapprochement final des deux clusters, peut on lire dans un communiqu\u00e9 de presse.<\/p>","protected":false},"excerpt":{"rendered":"

R\u00e9organisation chez Dentsu : les march\u00e9s DACH et CEE sont regroup\u00e9s en un Central Europe Cluster, cela doit favoriser un meilleur positionnement strat\u00e9gique.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Dentsu Central Europe Cluster","_yoast_wpseo_metadesc":"Dentsu formt Central Europe Cluster unter neuer Leitung f\u00fcr bessere strategische Positionierung und integrierte Kundenl\u00f6sungen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,3537,4351],"class_list":["post-34419","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-dentsu","tag-dexat"],"acf":[],"yoast_head":"\nDentsu: DACH und CEE-Markt werden zu Central Europe Cluster - Organisator<\/title>\n<meta name=\"description\" content=\"Dentsu formt Central Europe Cluster unter neuer Leitung f\u00fcr bessere strategische Positionierung und integrierte Kundenl\u00f6sungen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-04\/dentsu-dach-und-cee-markt-werden-zu-central-europe-cluster\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu: DACH und CEE-Markt werden zu Central Europe Cluster - 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