{"id":34542,"date":"2024-12-09T11:21:55","date_gmt":"2024-12-09T10:21:55","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227904"},"modified":"2024-12-09T13:16:23","modified_gmt":"2024-12-09T12:16:23","slug":"ki-wachstum-bedroht-einkommen-kreative-fordern-politischen-schutz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-09\/ki-wachstum-bedroht-einkommen-kreative-fordern-politischen-schutz\/","title":{"rendered":"La croissance de l'IA menace les revenus : Les cr\u00e9atifs demandent une protection politique"},"content":{"rendered":"<figure id=\"attachment_227907\" class=\"wp-caption alignnone\" style=\"width: 1400px;\" aria-describedby=\"caption-attachment-227907\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL%C2%B7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-scaled.webp\"><img class=\"size-full wp-image-227907\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL%C2%B7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-scaled.webp\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-scaled.webp 1400w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-600x343.webp 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-1024x585.webp 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-768x439.webp 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-1536x878.webp 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-18x10.webp 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-306x175.webp 306w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-613x350.webp 613w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/12\/DALL\u00b7E-2024-12-09-11.18.39-A-modern-conceptual-illustration-representing-the-impact-of-Artificial-Intelligence-on-creative-industries.-A-robotic-hand-and-a-human-hand-almost-tou-1000x571.webp 1000w\" alt=\"\" width=\"1400\" height=\"800\" \/><\/a>\r\n<figcaption id=\"caption-attachment-227907\" class=\"wp-caption-text\">\"Illustration moderne et minimaliste repr\u00e9sentant l'impact de l'intelligence artificielle sur les industries cr\u00e9atives\". Source : Dall-E<\/figcaption>\r\n<\/figure>\r\n<p>Les cr\u00e9ateurs de l'industrie audiovisuelle sont confront\u00e9s \u00e0 de grands d\u00e9fis : Selon la <a href=\"https:\/\/www.cisac.org\/\" rel=\"noopener\">Conf\u00e9d\u00e9ration internationale des soci\u00e9t\u00e9s d'auteurs et compositeurs<\/a> risquent de perdre pr\u00e8s de 25 % de leurs revenus en raison de l'utilisation croissante de l'intelligence artificielle. Les musiciens, les compositeurs et les cin\u00e9astes seraient particuli\u00e8rement touch\u00e9s, leurs \u0153uvres pouvant \u00eatre de plus en plus remplac\u00e9es par des contenus g\u00e9n\u00e9r\u00e9s par l'IA.<\/p>\r\n<h3><strong>Un march\u00e9 en croissance, des revenus en baisse<\/strong><\/h3>\r\n<p>Alors que les fournisseurs d'IA comme OpenAI, Microsoft et Google pourraient, selon les pr\u00e9visions, atteindre un chiffre d'affaires de 64 milliards d'euros d'ici 2028, la part de la valeur ajout\u00e9e se d\u00e9place de plus en plus au d\u00e9triment des cr\u00e9ateurs. D'un point de vue juridique, l'entra\u00eenement de l'IA sur la base d'\u0153uvres humaines existantes, sans consentement ni compensation, reste controvers\u00e9 et pourrait, selon l'organisation, affaiblir davantage la position des cr\u00e9ateurs.<\/p>\r\n<h3><strong>Nouveaux d\u00e9fis pour le streaming et les biblioth\u00e8ques musicales<\/strong><\/h3>\r\n<p>Dans le domaine du streaming, les contenus g\u00e9n\u00e9r\u00e9s par l'IA pourraient bient\u00f4t repr\u00e9senter un cinqui\u00e8me des revenus. L'\u00e9volution serait encore plus radicale dans les biblioth\u00e8ques musicales et la sonorisation de fond des vid\u00e9os, o\u00f9 les applications d'IA pourraient prendre en charge jusqu'\u00e0 60% des revenus. La synchronisation des images anim\u00e9es est \u00e9galement de plus en plus menac\u00e9e.<\/p>\r\n<h3><strong>Exigence d'une action politique<\/strong><\/h3>\r\n<p>Pour les repr\u00e9sentants des int\u00e9r\u00eats, il est du devoir des politiques de prot\u00e9ger la valeur du travail cr\u00e9atif par des r\u00e9glementations claires. En l'absence de mesures, une \"temp\u00eate de revenus\" risque de porter durablement atteinte \u00e0 l'ensemble du secteur.<\/p>","protected":false},"excerpt":{"rendered":"<p>Une nouvelle \u00e9tude de l'International Confederation of Societies of Authors and Composers montre que les cr\u00e9ateurs de l'industrie de la musique et de la vid\u00e9o pourraient perdre jusqu'\u00e0 25 % de leurs revenus \u00e0 cause de l'IA. L'organisation de d\u00e9fense des int\u00e9r\u00eats demande des mesures l\u00e9gislatives urgentes.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"KI-Wachstum","_yoast_wpseo_metadesc":"Kreative verlieren durch KI bis zu 25% ihrer Eink\u00fcnfte. Interessenvertretung fordert gesetzliche Massnahmen zum Schutz kreativer Arbeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[4927,4345,319],"class_list":["post-34542","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-artificial-intelligence","tag-business","tag-kuenstliche-intelligenz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KI-Wachstum bedroht Einkommen: Kreative fordern politischen Schutz - Organisator<\/title>\n<meta name=\"description\" content=\"Kreative verlieren durch KI bis zu 25% ihrer Eink\u00fcnfte. 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