{"id":34556,"date":"2024-12-09T13:28:44","date_gmt":"2024-12-09T12:28:44","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227947"},"modified":"2024-12-09T15:54:31","modified_gmt":"2024-12-09T14:54:31","slug":"havas-social-gewinnt-buenting-gruppe-neuer-schwung-fuer-die-digitale-markenfuehrung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-09\/havas-social-gewinnt-buenting-gruppe-neuer-schwung-fuer-die-digitale-markenfuehrung\/","title":{"rendered":"Havas Social gagne le groupe B\u00fcnting : un nouvel \u00e9lan pour la gestion num\u00e9rique de la marque"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Le groupe B\u00fcnting, un acteur bien \u00e9tabli dans le secteur de la distribution alimentaire, a choisi Havas Social comme nouveau partenaire d'agence. L'agence s'est impos\u00e9e face \u00e0 deux concurrents lors du pitch et prendra en charge la gestion num\u00e9rique de la marque \u00e0 partir de janvier 2025. De l'activation des m\u00e9dias sociaux \u00e0 la cr\u00e9ation de contenu en passant par le community management, Havas Social s'occupera de tous les domaines pertinents.<\/p>\r\n

Birgit Schr\u00f6der, responsable du d\u00e9veloppement de l'entreprise, du marketing et de la durabilit\u00e9 au sein du groupe B\u00fcnting, a fait l'\u00e9loge de la strat\u00e9gie parfaitement adapt\u00e9e : \"Havas Social nous a convaincus par un concept sur mesure qui saisit exactement nos d\u00e9fis dans le commerce de d\u00e9tail alimentaire et les traduit en solutions innovantes\". Elle a particuli\u00e8rement soulign\u00e9 la compr\u00e9hension des marques Combi et Famila Nordwest, qui offre une base pour des impulsions fra\u00eeches et une meilleure approche de la client\u00e8le.<\/p>\r\n

Un lien avec la tradition<\/strong><\/h3>\r\n

La collaboration entre Havas Social et B\u00fcnting a une longue histoire. Avant m\u00eame la cr\u00e9ation de la nouvelle unit\u00e9, HRZN, qui a \u00e9t\u00e9 absorb\u00e9e par Havas Social, s'occupait d\u00e9j\u00e0 du groupe B\u00fcnting depuis plus de huit ans. Ce retour n'est donc pas seulement un succ\u00e8s commercial, mais aussi une d\u00e9cision \u00e9motionnelle. \"B\u00fcnting \u00e9tait l'un de nos premiers clients et ce retour est pour moi une v\u00e9ritable affaire de c\u0153ur\", explique Stephan Lachmann, Managing Director de Havas Social.<\/p>\r\n

Havas Social : le social-first avec de la substance<\/strong><\/h3>\r\n

En tant que guichet unique pour des solutions globales de m\u00e9dias sociaux, Havas Social offre une expertise compl\u00e8te - du conseil et de la strat\u00e9gie \u00e0 la cr\u00e9ation de contenu et au community management. L'agence accorde une importance particuli\u00e8re au \"Social First\" et cr\u00e9e, gr\u00e2ce \u00e0 ses propres studios de contenu, des campagnes frappantes qui relient durablement les marques \u00e0 leur public. Avec une longue exp\u00e9rience dans les secteurs FMCG, Food & Beverage et d'autres industries cl\u00e9s, Havas Social est le partenaire id\u00e9al pour des entreprises comme B\u00fcnting.<\/p>\r\n

Une d\u00e9claration pour des visions partag\u00e9es<\/strong><\/h3>\r\n

Cette nouvelle collaboration marque une \u00e9tape importante. \"Ensemble, nous avons pos\u00e9 des jalons dans le pass\u00e9\", poursuit Lachmann. Selon lui, ce partenariat est une d\u00e9claration forte de confiance et de visions communes qui red\u00e9finiront num\u00e9riquement le commerce de d\u00e9tail alimentaire.<\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s un pitch r\u00e9ussi, Havas Social reprend la gestion num\u00e9rique de la marque du groupe B\u00fcnting \u00e0 partir de janvier 2025. Gr\u00e2ce \u00e0 des concepts innovants et une connaissance approfondie du secteur, l'approche des clients de Combi et famila Nordwest sera encore optimis\u00e9e.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Havas Social B\u00fcnting-Gruppe","_yoast_wpseo_metadesc":"Havas Social \u00fcbernimmt ab Januar 2025 die digitale Markenf\u00fchrung der B\u00fcnting-Gruppe mit innovativen Konzepten und Branchenverst\u00e4ndnis.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4930],"class_list":["post-34556","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-havas-social"],"acf":[],"yoast_head":"\nHavas Social gewinnt B\u00fcnting-Gruppe: Neuer Schwung f\u00fcr die digitale Markenf\u00fchrung - Organisator<\/title>\n<meta name=\"description\" content=\"Havas Social \u00fcbernimmt ab Januar 2025 die digitale Markenf\u00fchrung der B\u00fcnting-Gruppe mit innovativen Konzepten und Branchenverst\u00e4ndnis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-09\/havas-social-gewinnt-buenting-gruppe-neuer-schwung-fuer-die-digitale-markenfuehrung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas Social gewinnt B\u00fcnting-Gruppe: Neuer Schwung f\u00fcr die digitale Markenf\u00fchrung - 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