{"id":34558,"date":"2024-12-09T12:59:25","date_gmt":"2024-12-09T11:59:25","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=227935"},"modified":"2024-12-10T07:25:27","modified_gmt":"2024-12-10T06:25:27","slug":"flauder-c-studio-wurst-bringt-neues-vitaminwasser-ins-spiel","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-09\/flauder-c-studio-wurst-bringt-neues-vitaminwasser-ins-spiel\/","title":{"rendered":"Flauder +C : Studio Wurst apporte une nouvelle eau vitamin\u00e9e au jeu"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Flauder +C est le dernier ajout \u00e0 la famille Flauder et offre une alternative r\u00e9gionale sur le march\u00e9 en plein essor des boissons fonctionnelles. Cette boisson rafra\u00eechissante peu calorique \u00e0 base de baies d'aronia et de figues de Barbarie contient de l'Appenzell Mineral et une portion suppl\u00e9mentaire de vitamine C - parfaite pour tous ceux qui veulent allier go\u00fbt et sant\u00e9.<\/p>\r\n

La signature cr\u00e9ative de Studio Wurst<\/strong><\/h3>\r\n

Apr\u00e8s le succ\u00e8s de la campagne d'\u00e9t\u00e9 pour Flauder Original, Goba fait \u00e0 nouveau appel \u00e0 l'expertise de l'agence cr\u00e9ative Studio Wurst. Pour Flauder +C, le studio a d\u00e9velopp\u00e9 un design d'\u00e9tiquette joyeux qui souligne la couleur rouge vif de la boisson gr\u00e2ce \u00e0 un \u00e9tiquetage transparent.<\/p>\r\n

Une campagne fra\u00eeche autour du point de vente<\/strong><\/h3>\r\n

La campagne de lancement, \u00e9galement r\u00e9alis\u00e9e par Studio Wurst, mise sur des Bl\u00f6terli rafra\u00eechissants et est pr\u00e9sente sur des affiches autour du point de vente ainsi que sur les m\u00e9dias sociaux. Avec un discours clair et color\u00e9, la campagne s'adresse aux consommateurs qui attachent de l'importance \u00e0 la r\u00e9gionalit\u00e9 et \u00e0 l'innovation.<\/p>\r\n

Focalisation sur le march\u00e9 des boissons fonctionnelles<\/strong><\/h3>\r\n

Avec Flauder +C, Goba veut s'assurer une place de choix dans le segment en pleine croissance des eaux vitamin\u00e9es. Le nouveau produit allie la tradition appenzelloise aux besoins modernes des consommateurs - un pas de plus pour \u00e9tablir la famille Flauder comme une marque offrant diversit\u00e9 et qualit\u00e9.<\/p>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

\r\n

Responsable chez Goba :<\/strong> Les membres de la direction Kurt Widmer, Silvia Wetli, Roland Wehrli et la direction du marketing sous Sonja Breda et Nathalie Zellweger. Responsable chez Studio Wurst :<\/strong> Pedro Moosmann et Nino Zuberb\u00fchler<\/p>","protected":false},"excerpt":{"rendered":"

Studio Wurst et Goba \u00e9largissent la famille Flauder : avec Flauder +C, l'entreprise mise sur une boisson rafra\u00eechissante peu calorique avec des baies d'aronia, des figues de barbarie et une portion suppl\u00e9mentaire de vitamine C. La nouvelle campagne allie r\u00e9gionalisme et design joyeux.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Focus-Keyword f\u00fcr YOAST-SEO: Flauder +C","_yoast_wpseo_metadesc":"Flauder +C: Kalorienarmes Erfrischungsgetr\u00e4nk mit Aroniabeeren & Vitamin C. Regional, gesund & stilvoll \u2013 jetzt entdecken!","articlekey":"","footnotes":""},"categories":[29],"tags":[3197,4343],"class_list":["post-34558","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-kampagnen","tag-markom"],"acf":[],"yoast_head":"\nFlauder +C: Studio Wurst bringt neues Vitaminwasser ins Spiel - Organisator<\/title>\n<meta name=\"description\" content=\"Flauder +C: Kalorienarmes Erfrischungsgetr\u00e4nk mit Aroniabeeren & Vitamin C. 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