{"id":34744,"date":"2024-12-16T11:00:47","date_gmt":"2024-12-16T10:00:47","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=228241"},"modified":"2024-12-16T11:41:14","modified_gmt":"2024-12-16T10:41:14","slug":"spielwaren-ausgaben-2024-schweizerinnen-und-schweizer-sparen-erneut","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-16\/spielwaren-ausgaben-2024-schweizerinnen-und-schweizer-sparen-erneut\/","title":{"rendered":"D\u00e9penses de jouets en 2024 : les Suisses \u00e9conomisent \u00e0 nouveau"},"content":{"rendered":"
\"\"<\/a>\r\n
(Image : DALL-E)<\/figcaption>\r\n<\/figure>\r\n

Les d\u00e9penses de No\u00ebl pour les jouets en Suisse continuent de baisser : en moyenne, les consommateurs pr\u00e9voient de d\u00e9penser 373 francs suisses cette ann\u00e9e, soit nettement moins que les 500 francs suisses de l'ann\u00e9e record 2022. Ce recul montre les effets sensibles de l'augmentation du co\u00fbt de la vie et des incertitudes \u00e9conomiques sur le comportement d'achat.<\/p>\r\n

Dans ce contexte, les achats en ligne restent populaires : 71 % des personnes interrog\u00e9es ach\u00e8tent \u00e0 la fois en ligne et dans le commerce stationnaire, la part des achats exclusivement en ligne augmentant l\u00e9g\u00e8rement. Kurt Meister, expert du march\u00e9, souligne : \"L'\u00e9volution positive des achats de No\u00ebl en ligne devrait se poursuivre\".<\/p>\r\n

Les journ\u00e9es promotionnelles comme le Black Friday jouent \u00e9galement un r\u00f4le de plus en plus important. 21 % des personnes interrog\u00e9es profitent d'offres sp\u00e9ciales - une augmentation de 5 % par rapport \u00e0 2022. \"Les gens font des achats plus cibl\u00e9s et pr\u00eatent davantage attention aux promotions\", explique Meister.<\/p>\r\n

L'\u00e9tude se base sur un sondage repr\u00e9sentatif r\u00e9alis\u00e9 en Suisse romande et en Suisse al\u00e9manique du 5 au 10 d\u00e9cembre 2024.<\/p>","protected":false},"excerpt":{"rendered":"

L'incertitude \u00e9conomique influence les ventes de No\u00ebl. Une \u00e9tude r\u00e9cente de NIQ-GfK montre que les d\u00e9penses en jouets en 2024 seront \u00e0 nouveau inf\u00e9rieures \u00e0 celles de l'ann\u00e9e pr\u00e9c\u00e9dente et que le Black Friday prendra de l'importance.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Weihnachtsausgaben","_yoast_wpseo_metadesc":"Spielwaren-Ausgaben in der Schweiz sinken 2024 weiter. 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