{"id":34799,"date":"2024-12-17T15:44:25","date_gmt":"2024-12-17T14:44:25","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=228360"},"modified":"2024-12-18T07:18:03","modified_gmt":"2024-12-18T06:18:03","slug":"vorstoss-fuer-krankenkassen-werbeverbot-ist-vom-tisch","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-17\/vorstoss-fuer-krankenkassen-werbeverbot-ist-vom-tisch\/","title":{"rendered":"La proposition d'interdire la publicit\u00e9 pour les caisses maladie n'est plus d'actualit\u00e9"},"content":{"rendered":"
\"\"<\/a>\r\n
(Image symbolique : Keystone\/Christian Beutler)<\/figcaption>\r\n<\/figure>\r\n

Par 122 voix contre 71, la Chambre des cantons n'a pas donn\u00e9 suite \u00e0 l'initiative parlementaire de Baptiste Hurni (PS\/NE). Hurni a d\u00e9pos\u00e9 l'initiative alors qu'il \u00e9tait encore conseiller national. Il est aujourd'hui conseiller aux Etats. Il a argument\u00e9 que les primes d'assurance maladie augmentaient et augmentaient encore, mais que les caisses maladie faisaient de la publicit\u00e9 \u00e0 grande \u00e9chelle. Il faut mettre un terme \u00e0 ces \"d\u00e9penses inutiles\".<\/p>\r\n

La Commission de la s\u00e9curit\u00e9 sociale et de la sant\u00e9 publique du Conseil national (CSSS-N) a donn\u00e9 suite \u00e0 l'initiative au d\u00e9but de cette ann\u00e9e. Mais la commission s\u0153ur du Conseil des Etats n'a pas approuv\u00e9 cette d\u00e9cision, de sorte que l'initiative est revenue \u00e0 la CSSS-N. Le Conseil national a donc d\u00e9cid\u00e9 de ne pas donner suite \u00e0 l'initiative.<\/p>\r\n

Celle-ci a propos\u00e9 de ne pas donner suite \u00e0 l'intervention. La porte-parole de la commission Kris Vietze (TG\/PRD) a d\u00e9clar\u00e9 au Conseil que, du point de vue de la majorit\u00e9 de la commission, une interdiction de la publicit\u00e9 emp\u00eacherait les caisses maladie de faire conna\u00eetre de nouvelles offres. Cela entraverait in\u00e9vitablement l'innovation, la diversit\u00e9 de l'offre et la concurrence.<\/p>\r\n

Des probl\u00e8mes de mise en \u0153uvre sont \u00e9galement \u00e0 craindre, car de nombreuses caisses maladie sont actives aussi bien dans le domaine de l'assurance de base que dans celui des assurances compl\u00e9mentaires. De plus, les d\u00e9penses publicitaires des caisses repr\u00e9sentent environ 0,4 % du volume des primes. Il ne s'agirait donc pas d'\u00e9conomies notables. (SDA\/swi)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Les caisses-maladie suisses pourront continuer \u00e0 utiliser l'argent des primes pour faire de la publicit\u00e9. Une intervention parlementaire pour une telle interdiction a \u00e9t\u00e9 rejet\u00e9e mardi par le Conseil national et n'est donc plus d'actualit\u00e9.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Werbeverbot","_yoast_wpseo_metadesc":"Nationalrat lehnt Werbeverbot f\u00fcr Krankenkassen ab: Pr\u00e4miengelder d\u00fcrfen weiter f\u00fcr Werbung eingesetzt werden.","articlekey":"","footnotes":""},"categories":[29],"tags":[4425,339,4343],"class_list":["post-34799","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-krankenkassen","tag-marketing","tag-markom"],"acf":[],"yoast_head":"\nVorstoss f\u00fcr Krankenkassen-Werbeverbot ist vom Tisch - Organisator<\/title>\n<meta name=\"description\" content=\"Nationalrat lehnt Werbeverbot f\u00fcr Krankenkassen ab: Pr\u00e4miengelder d\u00fcrfen weiter f\u00fcr Werbung eingesetzt werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-12-17\/vorstoss-fuer-krankenkassen-werbeverbot-ist-vom-tisch\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vorstoss f\u00fcr Krankenkassen-Werbeverbot ist vom Tisch - 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