{"id":35107,"date":"2025-01-09T14:44:25","date_gmt":"2025-01-09T13:44:25","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=228725"},"modified":"2025-01-09T14:57:00","modified_gmt":"2025-01-09T13:57:00","slug":"yougov-ernennt-matthias-gross-zum-dach-ceo","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-01-09\/yougov-ernennt-matthias-gross-zum-dach-ceo\/","title":{"rendered":"YouGov nomme Matthias Gross CEO pour la r\u00e9gion DACH"},"content":{"rendered":"

\"\"<\/p>\r\n

Matthias Gross a acquis une vaste exp\u00e9rience dans le secteur des \u00e9tudes au cours de ses 30 ans de carri\u00e8re. Il a rejoint YouGov en janvier 2024 dans le cadre de l'acquisition de Consumer Panel Services GfK (CPS GfK) en tant que vice-pr\u00e9sident ex\u00e9cutif des ventes. Au cours des dix ann\u00e9es qu'il a pass\u00e9es chez CPS GfK, Gross a identifi\u00e9 des opportunit\u00e9s entrepreneuriales, exploit\u00e9 des partenariats et dirig\u00e9 des \u00e9quipes commerciales et de vente performantes qui ont connu un succ\u00e8s continu.
\r\nLeader \u00e9prouv\u00e9 dans le secteur des insights, Matthias Gross a travaill\u00e9 chez Nielsen, Tchibo et Melitta avant de rejoindre CPS GfK en 2014.<\/p>\r\n

Sa nomination a \u00e9t\u00e9 pr\u00e9c\u00e9d\u00e9e d'une vaste recherche qui a pris en compte des personnes internes et externes en Allemagne et en Suisse. Matthias Gross compl\u00e8te, avec Will Ullstein (CEO UK) et Julien Chevignon (CEO Europe), l'\u00e9quipe de Senior Commercial Leadership en Europe, sous la responsabilit\u00e9 de Tom Fisher, YouGov CCO.<\/p>\r\n

En novembre 2024, dix mois apr\u00e8s l'acquisition, CPS GfK a \u00e9t\u00e9 rebaptis\u00e9 \u00e0 l'\u00e9chelle mondiale et sa raison sociale a \u00e9t\u00e9 unifi\u00e9e avec celle de la soci\u00e9t\u00e9 m\u00e8re sous le nom de YouGov. Gr\u00e2ce \u00e0 l'acquisition de l'activit\u00e9 Consumer Panel Services, YouGov affirme avoir consid\u00e9rablement renforc\u00e9 sa pr\u00e9sence dans la r\u00e9gion DACH. Pr\u00e8s de 70 % du chiffre d'affaires actuel du groupe dans la r\u00e9gion provient de l'ancienne soci\u00e9t\u00e9 CPS GfK. La majorit\u00e9 des collaborateurs de la r\u00e9gion sont employ\u00e9s en Allemagne.<\/p>","protected":false},"excerpt":{"rendered":"

Le groupe international YouGov a nomm\u00e9 Matthias Gross au poste de Chief Executive Officer pour la r\u00e9gion DACH. Il y coordonnera et fera progresser la strat\u00e9gie commerciale de YouGov et dirigera les \u00e9quipes commerciales et de recherche de l'entreprise dans la r\u00e9gion DACH.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Matthias Gross","_yoast_wpseo_metadesc":"Matthias Gross wurde zum neuen CEO von YouGov f\u00fcr die DACH-Region ernannt. Er \u00fcbernimmt die Leitung der Gesch\u00e4fts- und Forschungsteams.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2853,3319],"class_list":["post-35107","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-jobchange","tag-yougov"],"acf":[],"yoast_head":"\nYouGov ernennt Matthias Gross zum DACH-CEO - Organisator<\/title>\n<meta name=\"description\" content=\"Matthias Gross wurde zum neuen CEO von YouGov f\u00fcr die DACH-Region ernannt. 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