{"id":35177,"date":"2025-01-13T07:20:01","date_gmt":"2025-01-13T06:20:01","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=228815"},"modified":"2025-01-13T07:31:03","modified_gmt":"2025-01-13T06:31:03","slug":"reddit-sieht-sich-vermehrt-als-kundinnenberater","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-01-13\/reddit-sieht-sich-vermehrt-als-kundinnenberater\/","title":{"rendered":"Reddit se voit de plus en plus comme un conseiller pour ses clients"},"content":{"rendered":"
\"\"<\/a>\r\n
(Image : Unsplash.com)<\/figcaption>\r\n<\/figure>\r\n

Dans le cadre de l'\u00e9tude, 1'000 utilisateurs de m\u00e9dias sociaux ont \u00e9t\u00e9 interrog\u00e9s pour sept groupes de produits - ordinateurs portables, t\u00e9l\u00e9viseurs, voitures, r\u00e9frig\u00e9rateurs, cartes de cr\u00e9dit, maquillage et billets de cin\u00e9ma. 47 % d'entre eux ne sont pas satisfaits de Google et autres, car ils ne trouvent pas de r\u00e9ponses pertinentes et utiles lors de la recherche de produits.<\/p>\r\n

De meilleures recommandations<\/strong><\/h3>\r\n

\"C'est pourquoi de nombreux utilisateurs se tournent vers Reddit pour obtenir de meilleures recommandations contextuelles\", \u00e9crit le fournisseur, qui se r\u00e9jouit du fait que 71% des personnes interrog\u00e9es d\u00e9clarent que Reddit est la meilleure plate-forme de m\u00e9dias sociaux pour trouver des r\u00e9ponses rapides et sp\u00e9cifiques \u00e0 leurs questions.<\/p>\r\n

L'\u00e9tude montre l'importance de Reddit dans le processus d'achat, de la d\u00e9couverte de produits \u00e0 la prise de d\u00e9cision. Les annonces sur Reddit contribuent \u00e0 augmenter les conversations sur les marques. Pour chaque millier de vues d'annonces sur Reddit, les annonceurs recevaient environ deux contributions organiques avec une moyenne de 3 500 vues.<\/p>\r\n

L'\u00e9tude montre \u00e9galement que 23 % des recommandations sur Reddit ont conduit \u00e0 une \"redirection\". Cela signifie que les utilisateurs commencent \u00e0 prendre en consid\u00e9ration des marques auxquelles ils n'avaient pas pens\u00e9 auparavant. Ces redirections se produisent g\u00e9n\u00e9ralement lorsque les utilisateurs demandent de l'aide, par exemple pour obtenir des conseils sur des produits qui correspondent mieux \u00e0 leurs besoins.<\/p>\r\n

Expert:D\u00e9coup\u00e9 \u00e0 l'int\u00e9rieur<\/strong><\/h3>\r\n

Il va sans dire que Reddit consid\u00e8re les recommandations faites sur sa page d'accueil comme plus fiables que de nombreuses autres formes de conseils. Il semblerait que 42 % des utilisateurs de m\u00e9dias sociaux appr\u00e9cient davantage les recommandations de Reddit que les autres sources, notamment les articles sponsoris\u00e9s par des influenceurs, les publicit\u00e9s de marques et m\u00eame certains avis d'experts.<\/p>\r\n

Cependant, Reddit admet que ses recommandations se situent derri\u00e8re les sites d'avis d'experts (17 %) et les sites d'avis de consommateurs (15 %) en termes d'influence. En tant que plate-forme qui se pr\u00e9sente comme une solution aux frustrations des consommateurs, Reddit souhaite bien entendu donner une image positive de son influence. Les experts estiment toutefois que les d\u00e9clarations de Reddit sont au moins en partie exactes. (pte<\/a>\/swi)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Les consommateurs renoncent de plus en plus aux moteurs de recherche traditionnels lorsqu'ils recherchent des produits et utilisent \u00e0 la place des sites web communautaires comme Reddit. C'est en tout cas l'avis des exploitants de la page d'accueil, qui ont lanc\u00e9 une enqu\u00eate \u00e0 ce sujet.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Reddit","_yoast_wpseo_metadesc":"Verbraucher nutzen Reddit statt Google f\u00fcr Produktrecherchen, da sie dort oft bessere und spezifischere Empfehlungen erhalten.","articlekey":"","footnotes":""},"categories":[29],"tags":[4025,4343,5005],"class_list":["post-35177","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-bewertung","tag-markom","tag-reddit"],"acf":[],"yoast_head":"\nReddit sieht sich vermehrt als Kund:innenberater - Organisator<\/title>\n<meta name=\"description\" content=\"Verbraucher nutzen Reddit statt Google f\u00fcr Produktrecherchen, da sie dort oft bessere und spezifischere Empfehlungen erhalten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-01-13\/reddit-sieht-sich-vermehrt-als-kundinnenberater\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit sieht sich vermehrt als Kund:innenberater - 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