{"id":35543,"date":"2025-01-27T07:30:20","date_gmt":"2025-01-27T06:30:20","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229441"},"modified":"2025-01-27T07:27:56","modified_gmt":"2025-01-27T06:27:56","slug":"ogilvy-schweiz-und-ingo-zuerich-setzen-auf-wpp-open","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-01-27\/ogilvy-schweiz-und-ingo-zuerich-setzen-auf-wpp-open\/","title":{"rendered":"Ogilvy Suisse et Ingo Z\u00fcrich misent sur le WPP Open"},"content":{"rendered":"
\"\"<\/a>\r\n
Misent enti\u00e8rement sur WPP Open : Martin Keller d'Ogilvy et Swen Morath d'Ingo. (Images : zVg.)<\/figcaption>\r\n<\/figure>\r\n

WPP Open est une solution d'IA sp\u00e9cialement con\u00e7ue pour le secteur de la communication, qui allie donn\u00e9es, cr\u00e9ativit\u00e9 et technologie. Outre les donn\u00e9es g\u00e9n\u00e9rales, la plateforme a recours \u00e0 des \u00e9tudes WPP telles que le \"BrandAsset Valuator\" ou le \"Media Use Index\". De plus, des \"agents\" virtuels permettent de simuler des sc\u00e9narios et de prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es, par exemple sur la strat\u00e9gie de marque ou le ciblage.<\/p>\r\n

L'IA aide \u00e9galement \u00e0 trouver des id\u00e9es en g\u00e9n\u00e9rant des titres ou en cr\u00e9ant des propositions visuelles bas\u00e9es sur les pr\u00e9f\u00e9rences du groupe cible. Des fonctionnalit\u00e9s telles que \"Shower Thoughts\" permettent un \u00e9change cr\u00e9atif entre l'homme et la machine afin de d\u00e9velopper des approches innovantes.<\/p>\r\n

Optimisation de bout en bout tout au long du processus
\r\nWPP Open va au-del\u00e0 du travail cr\u00e9atif : il optimise la planification, l'allocation des ressources et la mesure du succ\u00e8s des projets. La plateforme int\u00e8gre les processus de cr\u00e9ation, de m\u00e9dia et de production au sein du r\u00e9seau WPP et doit ainsi permettre des gains d'efficacit\u00e9 et une meilleure performance des campagnes.<\/p>\r\n

\"L'IA n'est pas seulement une tendance, mais une transformation que nous organisons activement afin d'atteindre les objectifs de communication de nos clients de mani\u00e8re encore plus efficace et efficiente\", d\u00e9clare Martin Keller, CEO d'Ogilvy Suisse.<\/p>\r\n

Pour Swen Morath, CEO d'Ingo Zurich, WPP Open est plus qu'un simple outil : \"C'est un partenaire cr\u00e9atif. Il \u00e9largit nos horizons, pousse notre imagination et nous permet de r\u00e9aliser des id\u00e9es qui \u00e9taient impensables jusqu'\u00e0 pr\u00e9sent. L'IA nous lib\u00e8re des t\u00e2ches r\u00e9p\u00e9titives et nous donne la libert\u00e9 de nous concentrer sur ce que nous faisons le mieux : Enthousiasmer les gens avec de grandes histoires\".<\/p>","protected":false},"excerpt":{"rendered":"

Ogilvy Suisse et Ingo Zurich sont les premi\u00e8res agences en Suisse \u00e0 miser enti\u00e8rement sur la solution d'intelligence artificielle multicouche WPP Open. En int\u00e9grant compl\u00e8tement cette technologie, les agences veulent augmenter l'efficacit\u00e9 et la cr\u00e9ativit\u00e9 dans leur travail de communication et donner \u00e0 leurs clients un avantage concurrentiel.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"WPP Open KI-L\u00f6sung","_yoast_wpseo_metadesc":"Ogilvy Schweiz und Ingo Z\u00fcrich setzen als erste Agenturen in der Schweiz auf die Multi-Layer-KI-L\u00f6sung WPP Open f\u00fcr mehr Effizienz.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4506,319,4172],"class_list":["post-35543","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-ingo","tag-kuenstliche-intelligenz","tag-ogilvy"],"acf":[],"yoast_head":"\nOgilvy Schweiz und Ingo Z\u00fcrich setzen auf WPP Open - Organisator<\/title>\n<meta name=\"description\" content=\"Ogilvy Schweiz und Ingo Z\u00fcrich setzen als erste Agenturen in der Schweiz auf die Multi-Layer-KI-L\u00f6sung WPP Open f\u00fcr mehr Effizienz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-01-27\/ogilvy-schweiz-und-ingo-zuerich-setzen-auf-wpp-open\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ogilvy Schweiz und Ingo Z\u00fcrich setzen auf WPP Open - 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