{"id":35553,"date":"2025-01-27T08:50:18","date_gmt":"2025-01-27T07:50:18","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229505"},"modified":"2025-01-27T09:27:00","modified_gmt":"2025-01-27T08:27:00","slug":"bcm-award-2025-buehne-frei-fuer-exzellentes-content-marketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-01-27\/bcm-award-2025-buehne-frei-fuer-exzellentes-content-marketing\/","title":{"rendered":"BCM-Award 2025 : sc\u00e8ne libre pour l'excellence du marketing de contenu"},"content":{"rendered":"

 <\/p>\r\n

\"\"<\/a>\r\n
Prix du meilleur marketing de contenu<\/figcaption>\r\n<\/figure>\r\n

Le concours \"Meilleur marketing de contenu\" (BCM)<\/a> d\u00e9marre la saison 2025. \u00c0 partir du 1er f\u00e9vrier, les projets de marketing de contenu de toutes sortes pourront \u00eatre soumis sur la plateforme bestofcontentmarketing.com. Le BCM-Award est consid\u00e9r\u00e9 comme le plus grand concours de ce type dans l'espace germanophone et place syst\u00e9matiquement les contenus au centre de l'\u00e9valuation.<\/p>\r\n

Peter Matz, charg\u00e9 du BCM au sein du comit\u00e9 directeur de l'organisateur Content Marketing Forum e.V. (CMF), explique : \"Tout comme le marketing de contenu \u00e9volue constamment, notre prix re\u00e7oit lui aussi un petit rafra\u00eechissement chaque ann\u00e9e\". La nouveaut\u00e9 de cette ann\u00e9e est la distinction entre la communication r\u00e9guli\u00e8re et les campagnes. Olaf Wolff, pr\u00e9sident du CMF, souligne : \"Une campagne fonctionne tout simplement diff\u00e9remment de la communication r\u00e9guli\u00e8re. Les deux sont indispensables dans le marketing mix, et gr\u00e2ce \u00e0 cette nouvelle diff\u00e9renciation, nous donnons aux deux la sc\u00e8ne qu'elles m\u00e9ritent\".<\/p>\r\n

\"\"<\/a>\r\n
Peter Matz, responsable BCM au sein du comit\u00e9 directeur de l'organisateur des prix, Content Marketing Forum e.V. (CMF)<\/figcaption>\r\n<\/figure>\r\n

Les nouvelles cat\u00e9gories refl\u00e8tent les tendances actuelles : \"Art of Storytelling - Tech-driven Storytelling\" remplace le prix sp\u00e9cial \"Best of KI\" de l'ann\u00e9e derni\u00e8re et se concentre sur les applications cr\u00e9atives des technologies g\u00e9n\u00e9ratives. En outre, la cat\u00e9gorie \"Content Operations \/ Newsroom\" met en lumi\u00e8re l'organisation et les outils qui se cachent derri\u00e8re les strat\u00e9gies de marketing de contenu r\u00e9ussies. Un nouveau prix sp\u00e9cial, \"Best of efficient Creation Excellence\", r\u00e9compense les projets qui allient excellence et efficacit\u00e9 - un signal important en ces temps \u00e9conomiquement difficiles.<\/p>\r\n

Les cat\u00e9gories B2B seront particuli\u00e8rement renforc\u00e9es gr\u00e2ce \u00e0 la collaboration avec le Bundesverband Industrie Kommunikation e.V. (bvik). Les candidatures pour le BCM-Award peuvent \u00eatre d\u00e9pos\u00e9es jusqu'au 30 avril. D'autres concours de la famille BCM sont organis\u00e9s en parall\u00e8le, notamment le BCP et le BICC-Award. La remise des prix aura lieu le 9 octobre \u00e0 Munich.<\/p>","protected":false},"excerpt":{"rendered":"

Le BCM-Award 2025 ouvre son portail de soumission. Avec de nouvelles cat\u00e9gories et priorit\u00e9s, le concours offre encore plus de place aux solutions de marketing de contenu innovantes et efficaces.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BCM-Award 2025","_yoast_wpseo_metadesc":"Ab 1. Februar einreichen! Neue Kategorien, Schwerpunkte und Chancen f\u00fcr innovative Content Marketing-L\u00f6sungen.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,4609],"class_list":["post-35553","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-bcm-award"],"acf":[],"yoast_head":"\nBCM-Award 2025: B\u00fchne frei f\u00fcr exzellentes Content Marketing - Organisator<\/title>\n<meta name=\"description\" content=\"Ab 1. Februar einreichen! 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