{"id":35638,"date":"2025-01-30T06:58:22","date_gmt":"2025-01-30T05:58:22","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229668"},"modified":"2025-01-30T07:26:45","modified_gmt":"2025-01-30T06:26:45","slug":"mediaschneider-sichert-sich-mediaetat-von-dosenbach","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-01-30\/mediaschneider-sichert-sich-mediaetat-von-dosenbach\/","title":{"rendered":"Mediaschneider s'assure le contrat m\u00e9dia de Dosenbach"},"content":{"rendered":"
\"\"<\/a>\r\n
L'\u00e9quipe Media Pitch \u00e0 Essen : Adriana Pokus, Jaykson Bilbao, Moritz Schneider et J\u00fcrgen Storp (de g. \u00e0 dr.). (Image : zVg.)<\/figcaption>\r\n<\/figure>\r\n

Le pitch a \u00e9t\u00e9 men\u00e9 dans le cadre d'une collaboration intensive entre le d\u00e9partement m\u00e9dias international du groupe Deichmann \u00e0 Essen et l'\u00e9quipe Dosenbach en Suisse, accompagn\u00e9e par Imediag de Hambourg. Au si\u00e8ge de Deichmann \u00e0 Essen, Mediaschneider a su convaincre avec une strat\u00e9gie multicanaux visant \u00e0 positionner Dosenbach en tant que marque de chaussures en Suisse.<\/p>\r\n

Focalisation sur la planification m\u00e9dia ax\u00e9e sur les donn\u00e9es<\/strong><\/h3>\r\n

Zanet Zabarac, responsable marketing de Dosenbach-Ochsner AG, souligne l'importance d'une strat\u00e9gie flexible et adapt\u00e9e au march\u00e9 : \"Il \u00e9tait important pour nous de travailler avec une agence m\u00e9dia qui non seulement comprend parfaitement le march\u00e9 suisse, mais qui est \u00e9galement capable de r\u00e9pondre \u00e0 nos besoins individuels de mani\u00e8re flexible et innovante\".<\/p>\r\n

Le CEO Moritz Schneider met en avant les solutions bas\u00e9es sur les donn\u00e9es de Mediaschneider : \"Nos solutions de tableaux de bord sur mesure ainsi que notre outil de planification m\u00e9dia moderne et bas\u00e9 sur le cloud ont touch\u00e9 une corde sensible\".<\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s un pitch en plusieurs \u00e9tapes, Mediaschneider se chargera du travail m\u00e9diatique pour Dosenbach \u00e0 partir de 2025. La strat\u00e9gie vise \u00e0 renforcer la marque sur le march\u00e9 suisse.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Mediaschneider","_yoast_wpseo_metadesc":"Mediaschneider \u00fcbernimmt ab 2025 die Mediaarbeit f\u00fcr Dosenbach und setzt auf datengetriebene Multi-Channel-Strategien im Schweizer Markt.","articlekey":"","footnotes":""},"categories":[29],"tags":[4158,2855,4192],"class_list":["post-35638","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dosenbach","tag-etats","tag-mediaschneider"],"acf":[],"yoast_head":"\nMediaschneider sichert sich Mediaetat von Dosenbach - Organisator<\/title>\n<meta name=\"description\" content=\"Mediaschneider \u00fcbernimmt ab 2025 die Mediaarbeit f\u00fcr Dosenbach und setzt auf datengetriebene Multi-Channel-Strategien im Schweizer Markt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-01-30\/mediaschneider-sichert-sich-mediaetat-von-dosenbach\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediaschneider sichert sich Mediaetat von Dosenbach - 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