{"id":35782,"date":"2025-02-05T09:00:51","date_gmt":"2025-02-05T08:00:51","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229853"},"modified":"2025-02-05T08:50:10","modified_gmt":"2025-02-05T07:50:10","slug":"outbrain-uebernimmt-teads","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-05\/outbrain-uebernimmt-teads\/","title":{"rendered":"Outbrain acquiert Teads"},"content":{"rendered":"
\"\"<\/a>\r\n
L'annonce du \"nouveau Tead\" sur la plate-forme. (Capture d'\u00e9cran : Thenewteads.com)<\/figcaption>\r\n<\/figure>\r\n

L'acquisition de Teads par Outbrain donne naissance \u00e0 un nouvel acteur sur le march\u00e9 de la publicit\u00e9 num\u00e9rique. L'entreprise fusionn\u00e9e combine la publicit\u00e9 de marque et la publicit\u00e9 \u00e0 la performance sur une plateforme qui permet aux annonceurs d'obtenir une mesurabilit\u00e9 continue sur diff\u00e9rents canaux - du web et du mobile \u00e0 la t\u00e9l\u00e9vision connect\u00e9e (CTV). La technologie est bas\u00e9e sur une combinaison de donn\u00e9es contextuelles et comportementales ainsi que sur une optimisation pr\u00e9dictive bas\u00e9e sur l'IA.<\/p>\r\n

Selon les indications, la valeur de la transaction s'\u00e9l\u00e8ve \u00e0 environ 900 millions de dollars - dont 625 millions en esp\u00e8ces et 43,75 millions d'actions Outbrain. Avec un chiffre d'affaires publicitaire estim\u00e9 \u00e0 1,7 milliard de dollars (2024) et des synergies potentielles pouvant atteindre 75 millions de dollars, la soci\u00e9t\u00e9 fusionn\u00e9e Teads entend renforcer sa position sur le march\u00e9 de l'adtech.<\/p>\r\n

La nouvelle entreprise, qui touche environ 2,2 milliards de consommateurs dans le monde, sera dirig\u00e9e par David Kostman, CEO d'Outbrain. \"Cette fusion transformatrice cr\u00e9e une entreprise qui s'adresse directement \u00e0 un grand vide dans l'industrie de la publicit\u00e9 : une plate-forme \u00e9volutive de bout en bout, capable d'entra\u00eener des r\u00e9sultats allant du branding \u00e0 la d\u00e9cision d'achat sur tous les \u00e9crans\", a d\u00e9clar\u00e9 Kostman, cit\u00e9 dans un communiqu\u00e9.<\/p>\r\n

Les anciens directeurs de Teads, Jeremy Arditi et Bertrand Quesada, assument les r\u00f4les de co-pr\u00e9sident et de Chief Business Officer pour l'Am\u00e9rique et les march\u00e9s internationaux respectivement.<\/p>","protected":false},"excerpt":{"rendered":"

Outbrain a finalis\u00e9 l'acquisition de Teads. La soci\u00e9t\u00e9 adtech fusionn\u00e9e op\u00e9rera sous le nom de Teads et se pr\u00e9sentera comme une plate-forme publicitaire omnicanale pour l'Open Web.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Outbrain \u00fcbernimmt Teads","_yoast_wpseo_metadesc":"Outbrain hat Teads \u00fcbernommen. Das fusionierte Adtech-Unternehmen tritt als Omnichannel-Werbeplattform unter dem Namen Teads auf.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345],"class_list":["post-35782","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business"],"acf":[],"yoast_head":"\nOutbrain \u00fcbernimmt Teads - Organisator<\/title>\n<meta name=\"description\" content=\"Outbrain hat Teads \u00fcbernommen. 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