{"id":35790,"date":"2025-02-05T08:15:34","date_gmt":"2025-02-05T07:15:34","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=229839"},"modified":"2025-02-05T08:40:34","modified_gmt":"2025-02-05T07:40:34","slug":"skipp-eroeffnet-labor-fuer-ki-und-neuromarketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-05\/skipp-eroeffnet-labor-fuer-ki-und-neuromarketing\/","title":{"rendered":"Skipp ouvre un laboratoire d'IA et de neuromarketing"},"content":{"rendered":"
\"\"<\/a>\r\n
Le nouveau laboratoire est situ\u00e9 \u00e0 F\u00fcrstenaubruck. (Image : zVg.)<\/figcaption>\r\n<\/figure>\r\n

L'agence Skipp Communications mise de plus en plus sur l'intelligence artificielle et le neuromarketing. Avec l'ouverture de son propre laboratoire de neuromarketing, elle veut \u00e9tablir de nouveaux standards dans la recherche sur l'efficacit\u00e9 publicitaire bas\u00e9e sur les donn\u00e9es. L'objectif est d'effectuer des analyses bas\u00e9es sur l'IA en temps r\u00e9el et de concevoir ainsi des campagnes plus pr\u00e9cises et plus efficaces. \"Nous pouvons effectuer des analyses de saillance en temps r\u00e9el et avec une intelligence artificielle combin\u00e9e\", explique FiFi Frei, le fondateur de Skipp. Le taux de pr\u00e9cision s'\u00e9l\u00e8ve \u00e0 plus de 90 %, qu'il s'agisse d'une affiche, d'une histoire sur les m\u00e9dias sociaux, d'un clip publicitaire ou d'un site web.<\/p>\r\n

Le nouveau laboratoire de F\u00fcrstenau doit \u00e9galement servir de centre de comp\u00e9tences \u00e0 d'autres agences. Skipp coop\u00e8re \u00e0 cet effet avec des hautes \u00e9coles sp\u00e9cialis\u00e9es et une entreprise scandinave sp\u00e9cialis\u00e9e dans les neurosciences. \"Les tests que nous avons effectu\u00e9s ces derniers mois ont montr\u00e9 que nettement plus de la moiti\u00e9 des campagnes actuelles ne sont pas con\u00e7ues de mani\u00e8re optimale et n'ont donc pas l'effet escompt\u00e9.<\/p>\r\n

poursuit Frei. Gr\u00e2ce \u00e0 une approche bas\u00e9e sur les donn\u00e9es, l'agence veut aider les entreprises \u00e0 utiliser leurs mesures de marketing de mani\u00e8re plus cibl\u00e9e et plus rentable.<\/p>","protected":false},"excerpt":{"rendered":"

L'agence Skipp Communications de Coire \u00e9largit son offre avec un laboratoire d'IA et de neuromarketing. Le nouveau site de F\u00fcrstenau doit permettre de transformer les connaissances scientifiques en strat\u00e9gies marketing pratiques.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Neuromarketing-Labor Skipp Communications","_yoast_wpseo_metadesc":"Skipp Communications er\u00f6ffnet ein Neuromarketing-Labor in F\u00fcrstenau, um datenbasierte und KI-gest\u00fctzte Werbestrategien zu optimieren.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,5066],"class_list":["post-35790","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-skipp"],"acf":[],"yoast_head":"\nSkipp er\u00f6ffnet Labor f\u00fcr KI und Neuromarketing - Organisator<\/title>\n<meta name=\"description\" content=\"Skipp Communications er\u00f6ffnet ein Neuromarketing-Labor in F\u00fcrstenau, um datenbasierte und KI-gest\u00fctzte Werbestrategien zu optimieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-05\/skipp-eroeffnet-labor-fuer-ki-und-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skipp er\u00f6ffnet Labor f\u00fcr KI und Neuromarketing - 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