{"id":35967,"date":"2025-02-13T14:36:56","date_gmt":"2025-02-13T13:36:56","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=230343"},"modified":"2025-02-14T10:40:26","modified_gmt":"2025-02-14T09:40:26","slug":"medienreputationsstudie-2025-die-mobiliar-und-kpt-an-der-spitze","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-13\/medienreputationsstudie-2025-die-mobiliar-und-kpt-an-der-spitze\/","title":{"rendered":"Etude de r\u00e9putation des m\u00e9dias 2025 : La Mobili\u00e8re et CPT en t\u00eate de liste"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Parmi les grandes compagnies d'assurance suisses, la Mobili\u00e8re a la meilleure r\u00e9putation m\u00e9diatique. Swiss Re, Zurich, AXA et Swiss Life suivent aux places suivantes. Parmi les caisses maladie, c'est CPT qui obtient le meilleur score, devant CSS, Visana, Sanitas et Atupri. L'\u00e9tude se base sur l'\u00e9valuation de plus de 40'000 d\u00e9clarations pertinentes dans les m\u00e9dias en ligne et imprim\u00e9s en allemand, fran\u00e7ais et italien.<\/p>\r\n

L'analyse montre que les cinq assurances les mieux plac\u00e9es ont des profils de r\u00e9putation globalement \u00e9quilibr\u00e9s. La Mobili\u00e8re obtient le meilleur score pour \"ESG & Sustainability\", Swiss Re pour \"Management & Leadership\", Zurich, Swiss Re et Swiss Life pour \"Economic Performance\". La Suva et la Baloise ont certes obtenu des r\u00e9sultats de pointe en \"Products & Services\" et \"Innovation\", mais ne se sont pas class\u00e9es dans le top 5.<\/p>\r\n

\"\"<\/a><\/p>\r\n

En ce qui concerne les caisses-maladie, l'image m\u00e9diatique est globalement plus n\u00e9gative, marqu\u00e9e par des th\u00e8mes tels que l'augmentation des primes ou des cas isol\u00e9s de prestations non prises en charge. CPT est en t\u00eate du classement, tandis que CSS convainc dans \"Innovation\" et \"ESG & Sustainability\", mais recule dans \"Products & Services\" et \"Economic Performance\". Visana pr\u00e9sente un profil \u00e9quilibr\u00e9, Sanitas montre des faiblesses dans \"Workplace\" et Atupri est \u00e0 la tra\u00eene dans \"Economic Performance\".<\/p>\r\n

\"\"<\/a><\/p>\r\n

L'\u00e9tude utilise des analyses bas\u00e9es sur l'IA pour \u00e9valuer les th\u00e8mes, le ton et la visibilit\u00e9 des entreprises. Selon le directeur de Swissreputation.group, Lukas Zihlmann, une forte r\u00e9putation m\u00e9diatique n'est pas acquise : \"Il faut la m\u00e9riter chaque ann\u00e9e\".<\/p>","protected":false},"excerpt":{"rendered":"

La Mobili\u00e8re arrive en t\u00eate du classement de la r\u00e9putation m\u00e9diatique des assurances, suivie par Swiss Re et Zurich. Parmi les caisses maladie, c'est CPT qui obtient le meilleur score de r\u00e9putation. L'\u00e9tude r\u00e9alis\u00e9e par Swissreputation.group en coop\u00e9ration avec Pressrelations Suisse a analys\u00e9 pour cela les contributions des m\u00e9dias sur l'ensemble de l'ann\u00e9e 2024.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Medienreputationsstudie","_yoast_wpseo_metadesc":"Die Medienreputationsstudie 2025 sieht diie Mobiliar bei den Versicherungen an der Spitze. Bei den Krankenkassen ist es die KPT.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,3859,511],"class_list":["post-35967","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-swissreputation-group","tag-versicherungen"],"acf":[],"yoast_head":"\nMedienreputationsstudie 2025: Die Mobiliar und KPT an der Spitze - Organisator<\/title>\n<meta name=\"description\" content=\"Die Medienreputationsstudie 2025 sieht diie Mobiliar bei den Versicherungen an der Spitze. 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