{"id":36057,"date":"2025-02-18T15:00:10","date_gmt":"2025-02-18T14:00:10","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=230613"},"modified":"2025-02-18T15:00:31","modified_gmt":"2025-02-18T14:00:31","slug":"swiss-brand-observer-top-brand-award-2024-migros-dreifach-ausgezeichnet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-18\/swiss-brand-observer-top-brand-award-2024-migros-dreifach-ausgezeichnet\/","title":{"rendered":"Swiss Brand Observer \"Top Brand Award 2024\" : Migros triplement r\u00e9compens\u00e9e"},"content":{"rendered":"
\"\"<\/a>\r\n
(Graphiques : YouGov)<\/figcaption>\r\n<\/figure>\r\n

En 2024, le Swiss Brand Observer a analys\u00e9 plus de 200 marques de diff\u00e9rents secteurs et les a \u00e9valu\u00e9es sur la base de sondages r\u00e9alis\u00e9s aupr\u00e8s de la population suisse. Les meilleurs performeurs dans huit cat\u00e9gories sont r\u00e9compens\u00e9s par YouGov Suisse avec le Top Brand Award 2024.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Migros a obtenu la premi\u00e8re place dans les cat\u00e9gories \"Consid\u00e9ration\" (77 pour cent), \"Rapport qualit\u00e9-prix\" (39 pour cent) et \"Responsabilit\u00e9 sociale de l'entreprise\" (77 pour cent). Les CFF sont en t\u00eate dans les domaines \"durabilit\u00e9 \u00e9cologique\" (36 pour cent) et \"confiance dans la marque\" (54 pour cent), tandis que Twint a \u00e9t\u00e9 r\u00e9compens\u00e9 pour \"innovation\" (46 pour cent) et \"buzz positif\" (10 pour cent). Dans la cat\u00e9gorie \"perception de la qualit\u00e9\", Lindt arrive en t\u00eate avec 55 pour cent.<\/p>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

Les huit cat\u00e9gories analys\u00e9es couvrent des facteurs centraux pour le succ\u00e8s des marques - de la qualit\u00e9 et du rapport qualit\u00e9-prix \u00e0 la responsabilit\u00e9 sociale. Depuis 2021, le Swiss Brand Observer mesure chaque semaine 28 KPI de marques suisses pertinentes dans huit secteurs, dont les services financiers, les assurances, les t\u00e9l\u00e9communications, le commerce de d\u00e9tail et les produits de grande consommation.<\/p>\r\n

\r\n

La base de donn\u00e9es du Top Brand Award 2024 repose sur des sondages en ligne continus et repr\u00e9sentatifs r\u00e9alis\u00e9s par YouGov Suisse, avec environ 13 000 interviews par secteur et par marque. Les r\u00e9sultats d\u00e9taill\u00e9s sont consultable apr\u00e8s enregistrement<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le Swiss Brand Observer de YouGov Suisse a r\u00e9compens\u00e9 les marques ayant r\u00e9alis\u00e9 la plus forte performance au cours de l'ann\u00e9e \u00e9coul\u00e9e. Les gagnants ont \u00e9t\u00e9 d\u00e9sign\u00e9s dans huit cat\u00e9gories - Migros s'est assur\u00e9 trois places de choix.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swiss Brand Observer 2024","_yoast_wpseo_metadesc":"YouGov zeichnet die besten Marken des Jahres aus. 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