{"id":36138,"date":"2025-02-20T13:30:27","date_gmt":"2025-02-20T12:30:27","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=230741"},"modified":"2025-02-20T13:30:57","modified_gmt":"2025-02-20T12:30:57","slug":"sir-mary-lanciert-eigenstaendige-mediaagentur","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-20\/sir-mary-lanciert-eigenstaendige-mediaagentur\/","title":{"rendered":"Sir Mary lance une agence m\u00e9dia ind\u00e9pendante"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

D\u00e9but janvier, Sir Mary Media a d\u00e9marr\u00e9 avec une \u00e9quipe de 20 personnes et une nouvelle structure de direction. Avec cette extension, l'agence poursuit sa croissance et entend renforcer sa position dans le domaine de la strat\u00e9gie, de la planification et de la mise en \u0153uvre des m\u00e9dias.<\/p>\r\n

L'offre de Sir Mary Media comprend des solutions m\u00e9dias sp\u00e9cialis\u00e9es \u00e0 360 degr\u00e9s d'un seul tenant - pour la t\u00e9l\u00e9vision, le num\u00e9rique, le (D)OOH, le social et l'audio. La direction de la nouvelle unit\u00e9 est assur\u00e9e par un trio de dirigeants exp\u00e9riment\u00e9s issus de nos propres rangs, qui travaillent d\u00e9j\u00e0 depuis plusieurs ann\u00e9es avec succ\u00e8s dans l'agence et apportent un savoir-faire approfondi en mati\u00e8re de strat\u00e9gies m\u00e9dias et de gestion de campagnes : Vanessa Habisreutinger (Media Operations & Data), Katharina G\u00fcnther (Planning & Consulting) et Fabian Habisreutinger (Strategy & Client) dirigent ensemble la nouvelle agence. Tous trois sont des leaders de longue date chez Sir Mary et ont contribu\u00e9 \u00e0 fa\u00e7onner l'agence de fond en comble.<\/p>\r\n

\"Nous sommes la nouvelle g\u00e9n\u00e9ration d'agences m\u00e9dias. Parce que nous comprenons mieux la cr\u00e9ation, nous amenons les marques l\u00e0 o\u00f9 elles agissent - et non l\u00e0 o\u00f9 nous gagnons le plus\", explique Vanessa Habisreutinger, co-directrice de Sir Mary Media. \"Au cours des derni\u00e8res ann\u00e9es, nous avons pu d\u00e9crocher des contrats m\u00e9dias de haut niveau et \u00e9largir continuellement notre offre. Nous voulons r\u00e9pondre \u00e0 la demande croissante de nos comp\u00e9tences en mati\u00e8re de m\u00e9dias en proposant une offre ind\u00e9pendante : pour nous, le lancement de Sir Mary Media est la prochaine \u00e9tape logique\".<\/p>\r\n

La m\u00e9thode de travail int\u00e9gr\u00e9e est d\u00e9j\u00e0 utilis\u00e9e par des clients comme Sunrise, Twint, Ovomaltine ou Suisse Tourisme. Les pitch gagn\u00e9s et les succ\u00e8s des campagnes illustrent les forces d'une approche m\u00e9dia globale : \"Sir Mary Media nous aide \u00e0 cr\u00e9er un lien durable avec la marque gr\u00e2ce \u00e0 des strat\u00e9gies m\u00e9dia cibl\u00e9es, ainsi qu'un engagement efficace. Les campagnes men\u00e9es en commun ont obtenu des succ\u00e8s mesurables gr\u00e2ce \u00e0 des solutions m\u00e9dias intelligentes et \u00e0 une strat\u00e9gie de port\u00e9e forte\", d\u00e9clare Eva-Maria M\u00f6rtenhuber, Head of Marketing chez Twint.<\/p>\r\n

Sir Mary veut rester fid\u00e8le \u00e0 son approche qui consiste \u00e0 associer \u00e9troitement la cr\u00e9ation et les m\u00e9dias afin de r\u00e9aliser des campagnes qui attirent l'attention et dont l'effet est mesurable. La nouvelle structure doit permettre \u00e0 l'agence d'agir de mani\u00e8re plus flexible sur le march\u00e9 et d'obtenir de mani\u00e8re cibl\u00e9e de nouveaux budgets m\u00e9dias pour les prestations m\u00e9diatiques.<\/p>\r\n

\r\n

Lire ici le interview exclusive approfondie<\/strong> avec Vanessa Habisreutinger, Katharina G\u00fcnther et Fabian Habisreutinger sur l'id\u00e9e et la strat\u00e9gie derri\u00e8re Sir Mary Media.<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sir Mary entame une nouvelle \u00e8re : d\u00e8s \u00e0 pr\u00e9sent, l'agence zurichoise propose ses prestations m\u00e9dias sur le march\u00e9 en tant qu'agence ind\u00e9pendante. Vanessa Habisreutinger, Katharina G\u00fcnther et Fabian Habisreutinger prennent la direction de la nouvelle agence m\u00e9dia. Les clients Twint et Ovomaltine font d\u00e9sormais partie du portefeuille.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Sir Mary Media","_yoast_wpseo_metadesc":"Sir Mary startet mit Sir Mary Media eine eigenst\u00e4ndige Mediaagentur und erweitert ihr Angebot in Mediastrategie, -planung und -umsetzung.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2871,5100],"class_list":["post-36138","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-sir-mary","tag-sir-mary-media"],"acf":[],"yoast_head":"\nSir Mary lanciert eigenst\u00e4ndige Mediaagentur - Organisator<\/title>\n<meta name=\"description\" content=\"Sir Mary startet mit Sir Mary Media eine eigenst\u00e4ndige Mediaagentur und erweitert ihr Angebot in Mediastrategie, -planung und -umsetzung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-20\/sir-mary-lanciert-eigenstaendige-mediaagentur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sir Mary lanciert eigenst\u00e4ndige Mediaagentur - 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