{"id":36380,"date":"2025-02-25T14:36:04","date_gmt":"2025-02-25T13:36:04","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=231033"},"modified":"2025-02-25T14:37:05","modified_gmt":"2025-02-25T13:37:05","slug":"digital-ad-trust-ad-fraud-und-brand-safety-stabil-sichtbarkeit-ruecklaeufig","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-25\/digital-ad-trust-ad-fraud-und-brand-safety-stabil-sichtbarkeit-ruecklaeufig\/","title":{"rendered":"Digital Ad Trust : Ad Fraud et Brand Safety stables, visibilit\u00e9 en baisse"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de.jpg\" sizes=\"(max-width: 1250px) 100vw, 1250px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de.jpg 1250w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de-600x480.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de-1024x819.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de-768x614.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de-15x12.jpg 15w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de-219x175.jpg 219w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de-438x350.jpg 438w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Q4_2025_de-1000x800.jpg 1000w\" alt=\"\" width=\"1250\" height=\"1000\" \/><\/a> <a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de.jpg\" sizes=\"(max-width: 1250px) 100vw, 1250px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de.jpg 1250w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de-600x480.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de-1024x819.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de-768x614.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de-15x12.jpg 15w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de-219x175.jpg 219w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de-438x350.jpg 438w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Video_Q4_2025_de-1000x800.jpg 1000w\" alt=\"\" width=\"1250\" height=\"1000\" \/><\/a> <a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de.jpg\" sizes=\"(max-width: 1250px) 100vw, 1250px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de.jpg 1250w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de-600x480.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de-1024x819.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de-768x614.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de-15x12.jpg 15w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de-219x175.jpg 219w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de-438x350.jpg 438w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Video_Q4_2025_de-1000x800.jpg 1000w\" alt=\"\" width=\"1250\" height=\"1000\" \/><\/a><\/p>\r\n<p>Le taux de visibilit\u00e9 pour la publicit\u00e9 display \u00e9tait de 71,6 %, soit 0,4 point de moins qu'au trimestre pr\u00e9c\u00e9dent. Les formats desktop se sont maintenus \u00e0 un niveau \u00e9lev\u00e9 avec 80,0 pour cent, certains formats comme 994\u00d7250 ayant m\u00eame l\u00e9g\u00e8rement progress\u00e9. Les formats publicitaires mobiles ont atteint une visibilit\u00e9 de 68,0 pour cent, mais le format 300\u00d7250, tr\u00e8s r\u00e9pandu, a enregistr\u00e9 une baisse de 2,9 points de pourcentage.<\/p>\r\n<figure id=\"attachment_231037\" class=\"wp-caption aligncenter\" style=\"width: 1350px;\" aria-describedby=\"caption-attachment-231037\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de.jpg\"><img class=\"wp-image-231037 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de.jpg\" sizes=\"(max-width: 1350px) 100vw, 1350px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de.jpg 1250w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de-600x480.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de-1024x819.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de-768x614.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de-15x12.jpg 15w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de-219x175.jpg 219w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de-438x350.jpg 438w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Visibility_Formate_Q4_2025_de-1000x800.jpg 1000w\" alt=\"\" width=\"1350\" height=\"1080\" \/><\/a>\r\n<figcaption id=\"caption-attachment-231037\" class=\"wp-caption-text\">(Graphiques : Digital Ad Trust Switzerland)<\/figcaption>\r\n<\/figure>\r\n<p>Le taux de fraude publicitaire est rest\u00e9 \u00e0 un niveau bas et constant de 0,48 %. Sur le bureau, il s'est \u00e9lev\u00e9 \u00e0 0,96 %, tandis que les formats mobiles n'ont gu\u00e8re chang\u00e9 avec 0,34 %. Le format 300\u00d7250 a connu une l\u00e9g\u00e8re augmentation, mais est rest\u00e9 dans la zone non critique avec 0,45 %.<\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de.jpg\"><img class=\"aligncenter size-full wp-image-231034\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de.jpg\" sizes=\"(max-width: 1350px) 100vw, 1350px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de.jpg 1250w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de-600x480.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de-1024x819.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de-768x614.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de-15x12.jpg 15w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de-219x175.jpg 219w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de-438x350.jpg 438w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_AdFraud_Q4_2025_de-1000x800.jpg 1000w\" alt=\"\" width=\"1350\" height=\"1080\" \/><\/a><\/p>\r\n<p>Le Brand Safety Rate s'est maintenu \u00e0 0,02 % et est donc rest\u00e9 \u00e0 son niveau le plus bas. Le risque pour les marques est donc rest\u00e9 extr\u00eamement faible, m\u00eame au cours du trimestre de No\u00ebl, o\u00f9 les r\u00e9servations ont \u00e9t\u00e9 nombreuses.<\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de.jpg\"><img class=\"aligncenter size-full wp-image-231035\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de.jpg\" sizes=\"(max-width: 1350px) 100vw, 1350px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de-600x172.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de-1024x294.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de-768x221.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de-18x5.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de-375x108.jpg 375w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de-760x218.jpg 760w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Brand-Safety_Q4_2025_de-1000x287.jpg 1000w\" alt=\"\" width=\"1350\" height=\"388\" \/><\/a><\/p>\r\n<p>\"Les valeurs stables d'Ad-Fraud et de Brand-Safety montrent que la transparence et la qualit\u00e9 de la publicit\u00e9 num\u00e9rique restent \u00e0 un niveau \u00e9lev\u00e9\", d\u00e9clare Roland Ehrler, pr\u00e9sident de Digital Ad Trust Switzerland. \"Malgr\u00e9 un l\u00e9ger recul de la visibilit\u00e9, la confiance dans les formats publicitaires num\u00e9riques reste \u00e9lev\u00e9e\". Un signal positif pour les annonceurs et les \u00e9diteurs, conclut Ehrler.<\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-scaled.jpg\"><img class=\"aligncenter size-full wp-image-231036\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-scaled.jpg\" sizes=\"(max-width: 1040px) 100vw, 1040px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-scaled.jpg 743w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-446x600.jpg 446w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-1141x1536.jpg 1141w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-9x12.jpg 9w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-130x175.jpg 130w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-260x350.jpg 260w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/02\/DAT_Infografik_Overall_Q4_2025_de-594x800.jpg 594w\" alt=\"\" width=\"1040\" height=\"1400\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>L'initiative \"Digital Ad Trust Switzerland\" a publi\u00e9 son dernier rapport. Alors que le taux de fraude publicitaire se maintient \u00e0 un niveau tr\u00e8s bas et que la Brand Safety reste inchang\u00e9e et stable, la visibilit\u00e9 de la publicit\u00e9 num\u00e9rique enregistre un l\u00e9ger recul au quatri\u00e8me trimestre 2024.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digital Ad Trust","_yoast_wpseo_metadesc":"Der Bericht von Digital Ad Trust Switzerland zeigt stabile Ad-Fraud- und Brand-Safety-Werte, jedoch eine leicht sinkende Werbesichtbarkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[5125,4343],"class_list":["post-36380","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-digital-ad-trust-switzerland","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Ad Trust: Ad Fraud und Brand Safety stabil, Sichtbarkeit r\u00fcckl\u00e4ufig - 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