{"id":36431,"date":"2025-02-27T07:30:09","date_gmt":"2025-02-27T06:30:09","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=231084"},"modified":"2025-02-27T07:20:15","modified_gmt":"2025-02-27T06:20:15","slug":"andre-caradonna-wird-neuer-leiter-marketing-am-maz-in-luzern","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-02-27\/andre-caradonna-wird-neuer-leiter-marketing-am-maz-in-luzern\/","title":{"rendered":"Andr\u00e9 Caradonna devient le nouveau responsable du marketing au Maz \u00e0 Lucerne"},"content":{"rendered":"
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(Image : zVg.)<\/figcaption>\r\n<\/figure>\r\n

Dans le cadre de ses fonctions, Andr\u00e9 Caradonna est responsable du d\u00e9veloppement strat\u00e9gique et op\u00e9rationnel des activit\u00e9s de marketing du Maz. Avec lui, le positionnement de l'institution en tant que centre de formation de premier plan pour le journalisme et la communication devrait \u00eatre encore renforc\u00e9.<\/p>\r\n

\"Nous sommes tr\u00e8s heureux d'accueillir Andr\u00e9 Caradonna avec sa grande expertise technique et son exp\u00e9rience du marketing. Nous misons sur un marketing moderne et cibl\u00e9 afin d'accro\u00eetre encore notre port\u00e9e et notre impact dans le domaine de l'\u00e9ducation\", a d\u00e9clar\u00e9 Martina Fehr, CEO de Maz, cit\u00e9e dans un communiqu\u00e9.<\/p>\r\n

Caradonna a \u00e9tudi\u00e9 les sciences des m\u00e9dias et de la communication, le journalisme et la sociologie \u00e0 l'universit\u00e9 de Fribourg. Il a ensuite travaill\u00e9 plusieurs ann\u00e9es dans diff\u00e9rentes agences avant de passer du c\u00f4t\u00e9 des entreprises. Chez Swisscom, il a \u00e9t\u00e9 responsable des relations publiques et du sponsoring pour la client\u00e8le commerciale, tandis que chez Bernexpo Groupe, il \u00e9tait responsable de la communication d'entreprise et de produits. Il a \u00e9galement travaill\u00e9 pour le groupe Insel et Ender Diagnostics, o\u00f9 il occupait le poste de directeur de la communication et du marketing.<\/p>\r\n

Andr\u00e9 Caradonna assumera ses nouvelles fonctions au Maz \u00e0 80%. Parall\u00e8lement, il reste actif en tant que \"KreativAgent Caradonna\" et soutient les entreprises avec des concepts et des projets de marketing.<\/p>","protected":false},"excerpt":{"rendered":"

Le centre de comp\u00e9tence pour le journalisme et la communication Maz accueille Andr\u00e9 Caradonna en tant que nouveau responsable du marketing \u00e0 partir de d\u00e9but mars 2025. Il succ\u00e8de \u00e0 Victoria Arnold.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Andr\u00e9 Caradonna","_yoast_wpseo_metadesc":"Andr\u00e9 Caradonna wird neuer Leiter Marketing am Maz. 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