{"id":36586,"date":"2025-03-04T09:12:25","date_gmt":"2025-03-04T08:12:25","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=231262"},"modified":"2025-03-04T07:46:47","modified_gmt":"2025-03-04T06:46:47","slug":"yes-media-award-fuer-food-waste-pasta","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-03-04\/yes-media-award-fuer-food-waste-pasta\/","title":{"rendered":"Prix YES Media pour les p\u00e2tes alimentaires"},"content":{"rendered":"
\"\"<\/a>\r\n
Elin Monev, Olivia Curty, Mirja Kucera, Stella Monev et Nicolas Kaufmann (de g. \u00e0 dr.) remportent le Yes Media Award avec \"Planet Pasta\". (Image : zVg.)<\/figcaption>\r\n<\/figure>\r\n

Depuis onze ans, le YES Media Award offre \u00e0 des mini-entreprises s\u00e9lectionn\u00e9es la possibilit\u00e9 de pr\u00e9senter leurs id\u00e9es commerciales devant un jury d'experts du secteur des m\u00e9dias. Cette ann\u00e9e, les dix start-ups les plus prometteuses du programme YES Company ont pu se pr\u00e9senter au cin\u00e9ma Toni de la Z\u00fcrcher Hochschule der K\u00fcnste ZHdK. Les participants devaient non seulement faire preuve de cr\u00e9ativit\u00e9, mais aussi d\u00e9velopper et commercialiser leurs produits ou services de mani\u00e8re autonome et les pr\u00e9senter devant un public.<\/p>\r\n

Stefan Bircher, producteur et partenaire fondateur de Shining Film, s'est montr\u00e9 impressionn\u00e9 : \"J'ai trouv\u00e9 la pr\u00e9sentation des jeunes impressionnante. \u00c0 18 ou 19 ans, je n'aurais pas pu me pr\u00e9senter de mani\u00e8re aussi convaincante\". Apr\u00e8s trois heures de d\u00e9lib\u00e9ration du jury, le choix s'est port\u00e9 sur Planet Pasta, dont le concept vise \u00e0 contribuer \u00e0 la r\u00e9duction du gaspillage alimentaire. L'\u00e9quipe biennoise a \u00e9t\u00e9 surprise par cette distinction : \"Nous sommes tr\u00e8s heureux d'avoir gagn\u00e9 et d'avoir pu acqu\u00e9rir de l'exp\u00e9rience aujourd'hui\".<\/p>\r\n

La phase suivante commence pour les jeunes entrepreneurs : le spot cin\u00e9matographique est r\u00e9alis\u00e9 en collaboration avec Stefan Bircher et Ma\u00ebl B\u00fcrki, \u00e9tudiant dans la fili\u00e8re Cast \/ Audiovisual Media de la ZHdK. La premi\u00e8re aura lieu le 24 mai 2025 lors de la finale nationale du Company Programme \u00e0 la gare centrale de Zurich. Il sera ensuite diffus\u00e9 par Weischer.Cinema dans les cin\u00e9mas suisses. \"Les prestations impressionnantes des \u00e9quipes ne nous ont pas facilit\u00e9 la d\u00e9cision. Nous nous r\u00e9jouissons d'autant plus de voir le spot termin\u00e9\", d\u00e9clare Eveline Kneub\u00fchl, Director of Operations chez Weischer.Cinema Suisse.<\/p>\r\n

Le YES Media Award r\u00e9compense la mini-entreprise qui pr\u00e9sente le plus grand potentiel pour une commercialisation r\u00e9ussie au cin\u00e9ma. Outre la production d'un spot professionnel, les gagnants b\u00e9n\u00e9ficient d'un placement dans les cin\u00e9mas de tout le pays - une plate-forme pr\u00e9cieuse pour les jeunes entrepreneurs qui souhaitent pr\u00e9senter leurs id\u00e9es \u00e0 un large public.<\/p>","protected":false},"excerpt":{"rendered":"

\"Planet Pasta\" du gymnase de Bienne-Seeland a remport\u00e9 le YES Media Award de cette ann\u00e9e. Avec leur id\u00e9e de fabriquer des p\u00e2tes \u00e0 partir de l\u00e9gumes exc\u00e9dentaires, ils ont convaincu le jury compos\u00e9 de repr\u00e9sentants de Shining Film, Weischer.Cinema et Young Enterprise Switzerland (YES).<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"YES Media Award","_yoast_wpseo_metadesc":"Planet Pasta gewinnt den YES Media Award 2025 mit ihrer nachhaltigen Pasta-Idee und erh\u00e4lt eine Kino-Kampagne zur Vermarktung.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,5152],"class_list":["post-36586","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-yes-media-award"],"acf":[],"yoast_head":"\nYES Media Award f\u00fcr Food-Waste-Pasta - Organisator<\/title>\n<meta name=\"description\" content=\"Planet Pasta gewinnt den YES Media Award 2025 mit ihrer nachhaltigen Pasta-Idee und erh\u00e4lt eine Kino-Kampagne zur Vermarktung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-03-04\/yes-media-award-fuer-food-waste-pasta\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YES Media Award f\u00fcr Food-Waste-Pasta - 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