{"id":36988,"date":"2025-03-19T08:00:36","date_gmt":"2025-03-19T07:00:36","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232057"},"modified":"2025-03-19T07:35:10","modified_gmt":"2025-03-19T06:35:10","slug":"schweizer-werbe-auftraggeberverband-swa-waehlt-jan-de-schepper-als-neuen-praesidenten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-03-19\/schweizer-werbe-auftraggeberverband-swa-waehlt-jan-de-schepper-als-neuen-praesidenten\/","title":{"rendered":"L'Association suisse des annonceurs (ASA) \u00e9lit Jan De Schepper comme nouveau pr\u00e9sident"},"content":{"rendered":"
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(Image : zVg.)<\/figcaption>\r\n<\/figure>\r\n

Mardi, le meeting annuel de l'ASA s'est tenu \u00e0 Zurich-Oerlikon en pr\u00e9sence de plus de 400 membres et invit\u00e9s de la branche publicitaire. L'association f\u00eatait en m\u00eame temps son 75e anniversaire. Sur le th\u00e8me \"Next Gen Marketing\", les deux keynote speakers Paul Kemp-Robertson, Chief Content Officer at Lions de Londres et Jens Polomski, LinkedIn Top Voice pour l'IA & Co-Founder snipKI de Cologne, ont donn\u00e9 un aper\u00e7u de la mani\u00e8re dont ils voient l'avenir du marketing et de la communication.<\/p>\r\n

L'ann\u00e9e derni\u00e8re d\u00e9j\u00e0, le pr\u00e9sident de longue date de l'ASA, Roger Harlacher, avait annonc\u00e9 au comit\u00e9 directeur sa d\u00e9mission pour la 76e assembl\u00e9e g\u00e9n\u00e9rale d'aujourd'hui. Harlacher a \u00e9t\u00e9 \u00e9lu au comit\u00e9 directeur en 2006 et pr\u00e9sident de l'association en 2009. Durant son mandat, l'ASA s'est d\u00e9velopp\u00e9e en un groupe d'int\u00e9r\u00eat fort et un partenaire pr\u00e9cieux sur le march\u00e9 publicitaire, selon l'association. Pour ses m\u00e9rites, Roger Harlacher a \u00e9t\u00e9 nomm\u00e9 pr\u00e9sident d'honneur lors de l'AG.<\/p>\r\n

La pr\u00e9sidence est d\u00e9sormais assur\u00e9e par Jan De Schepper, Chief Sales and Marketing Officer de Swissquote Bank. De Schepper fait d\u00e9j\u00e0 partie du comit\u00e9 directeur depuis 2018. Il a commenc\u00e9 sa carri\u00e8re dans le branding chez Feldschl\u00f6sschen et l'a poursuivie chez Bacardi-Martini, Saatchi & Saatchi et McDonald's. En 2015, il a rejoint Swissquote pour diriger le d\u00e9partement marketing. En 2019, il a \u00e9t\u00e9 promu CSMO et a rejoint le comit\u00e9 de direction de Swissquote. De plus, De Schepper est membre du conseil d'administration de la Neobank Yuh, Il est titulaire d'un MBA en management international de l'Universit\u00e9 de Gen\u00e8ve.<\/p>","protected":false},"excerpt":{"rendered":"

Lors de sa 76e assembl\u00e9e g\u00e9n\u00e9rale, l'Association suisse des annonceurs (SWA) a inform\u00e9 d'un changement \u00e0 la pr\u00e9sidence. Jan De Schepper, Chief Sales and Marketing Officer chez Swissquote Bank, succ\u00e8de \u00e0 Roger Harlacher apr\u00e8s 16 ans de pr\u00e9sidence.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SWA Generalversammlung 2024","_yoast_wpseo_metadesc":"Der SWA ernennt Jan De Schepper zum neuen Pr\u00e4sidenten. Roger Harlacher wird Ehrenpr\u00e4sident. Ein R\u00fcckblick auf die 76. 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