{"id":37193,"date":"2025-03-25T13:42:54","date_gmt":"2025-03-25T12:42:54","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232432"},"modified":"2025-03-25T13:35:25","modified_gmt":"2025-03-25T12:35:25","slug":"dmexco-2025-setzt-auf-mut-und-fortschritt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-03-25\/dmexco-2025-setzt-auf-mut-und-fortschritt\/","title":{"rendered":"Dmexco 2025 mise sur l'audace et le progr\u00e8s"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

L'\u00e9conomie num\u00e9rique se trouve dans un processus de transformation - marqu\u00e9 par l'intelligence artificielle, les incertitudes g\u00e9opolitiques et l'\u00e9volution des conditions du march\u00e9. Avec son th\u00e8me principal de cette ann\u00e9e, Dmexco 2025 veut encourager les entreprises \u00e0 investir dans l'innovation et \u00e0 participer activement \u00e0 la construction de l'avenir. Le salon aura lieu les 17 et 18 septembre 2025 \u00e0 Cologne.<\/p>\r\n

\"Be Bold. Move Forward. est plus qu'un slogan. C'est une attitude et une invitation\", explique Verena Gr\u00fcndel, Brand & Communications Director de Dmexco. \"Des \u00e9tudes montrent que les entreprises qui investissent et innovent avec d\u00e9termination dans les p\u00e9riodes de ralentissement \u00e9conomique connaissent une croissance plus rapide que leurs concurrents sur le long terme\". Dmexco veut r\u00e9unir ces hommes et femmes d'action afin de cr\u00e9er des tendances et de d\u00e9velopper des solutions d'avenir, poursuit Verena Gr\u00fcndel.<\/p>\r\n

L'association allemande de l'\u00e9conomie num\u00e9rique (BVDW), qui soutient le salon, souligne \u00e9galement l'importance de la prise de risque : \"Les nouvelles technologies offrent des possibilit\u00e9s r\u00e9volutionnaires. L'\u00e9conomie num\u00e9rique a toujours \u00e9t\u00e9 une branche de cr\u00e9ateurs et de constructeurs de ponts\", d\u00e9clare le pr\u00e9sident Dirk Freytag.<\/p>\r\n

Premiers intervenants et exposants confirm\u00e9s<\/h3>\r\n

\u00c0 Cologne, le public professionnel pourra assister aux conf\u00e9rences d'experts internationaux, dont Carsten Maschmeyer (Maschmeyer Group), Jean-Remy von Matt (Jung von Matt), Vanessa St\u00fctzle (Luqom), Alma Lipa (L'Or\u00e9al DACH), Sir Martin Sorrell (S4 Capital), Rezo (Nindo) et Dora Osinde (Ogilvy Group Germany).<\/p>\r\n

De nombreuses entreprises ont \u00e9galement d\u00e9j\u00e0 confirm\u00e9 leur participation. Parmi elles, Shopware, Otto Advertising, Disney, Criteo, HubSpot, Douglas Marketing Solutions, United Internet Media, Media Impact et IQ Digital.<\/p>\r\n

Expansion en Asie<\/h3>\r\n

Pour la premi\u00e8re fois cette ann\u00e9e, le salon Dmexco sera \u00e9galement pr\u00e9sent sur le march\u00e9 asiatique. Les 8 et 9 octobre 2025, l'eCommerce Expo | Dmexco Asia f\u00eatera sa premi\u00e8re \u00e0 Singapour et entend y donner de nouvelles impulsions \u00e0 l'\u00e9conomie num\u00e9rique dans la r\u00e9gion du Sud-Est asiatique.<\/p>","protected":false},"excerpt":{"rendered":"

Sous le slogan \"Be Bold. Move Forward.\" Dmexco 2025 met l'accent sur la n\u00e9cessit\u00e9 d'agir avec courage. Le salon europ\u00e9en du marketing num\u00e9rique et de la technologie r\u00e9unit \u00e0 Cologne des penseurs et des d\u00e9cideurs afin de promouvoir l'innovation et de d\u00e9velopper des solutions pour une \u00e9conomie de plus en plus marqu\u00e9e par l'IA.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Dmexco 2025","_yoast_wpseo_metadesc":"Dmexco 2025 in K\u00f6ln: Mutiges Handeln f\u00fcr die digitale Zukunft. Jetzt f\u00fcr Innovationen und KI-L\u00f6sungen in der Wirtschaft investieren.","articlekey":"","footnotes":""},"categories":[29],"tags":[4351,4083,4343,2799],"class_list":["post-37193","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dexat","tag-dmexco","tag-markom","tag-messen-und-events"],"acf":[],"yoast_head":"\nDmexco 2025 setzt auf Mut und Fortschritt - Organisator<\/title>\n<meta name=\"description\" content=\"Dmexco 2025 in K\u00f6ln: Mutiges Handeln f\u00fcr die digitale Zukunft. 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