{"id":37201,"date":"2025-03-25T15:00:10","date_gmt":"2025-03-25T14:00:10","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232441"},"modified":"2025-03-26T07:51:02","modified_gmt":"2025-03-26T06:51:02","slug":"twint-bleibt-an-der-spitze-des-swiss-reputation-rankings","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-03-25\/twint-bleibt-an-der-spitze-des-swiss-reputation-rankings\/","title":{"rendered":"Twint reste en t\u00eate du Swiss Reputation Ranking"},"content":{"rendered":"
\"\"<\/a>\r\n
(Graphiques : NIQ GfK Business Reflector)<\/figcaption>\r\n<\/figure>\r\n

Comme d\u00e9j\u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente<\/a> Twint est en t\u00eate du classement de r\u00e9putation des entreprises suisses. L'entreprise jouit d'une reconnaissance maximale, en particulier en Suisse romande, chez les femmes et les jeunes de moins de 30 ans. \"Twint est consid\u00e9r\u00e9e comme une entreprise absolument top, qui offre de meilleures prestations que les autres entreprises du secteur et qui se d\u00e9marque positivement\", explique Anja Reimer de NIQ GfK. \"Aucune autre entreprise ne b\u00e9n\u00e9ficie d'une identification aussi forte au sein de la population suisse\".<\/p>\r\n

Le CMO de Twint, Jens Plath, se r\u00e9jouit de ce r\u00e9sultat : \"La confiance de nos plus de cinq millions d'utilisateurs est d'une importance capitale pour nous. Nous sommes particuli\u00e8rement heureux d'\u00eatre reconnus avec d'autres love brands suisses\".<\/p>\r\n

\"\"<\/a><\/p>\r\n

Changements dans le classement<\/h3>\r\n

Zweifel, qui obtient des r\u00e9sultats particuli\u00e8rement \u00e9lev\u00e9s en Suisse al\u00e9manique et aupr\u00e8s des jeunes consommateurs, reste en deuxi\u00e8me position. Ricola se hisse \u00e0 la troisi\u00e8me place, rel\u00e9guant ainsi Migros \u00e0 la quatri\u00e8me place. Lindt & Spr\u00fcngli progresse de quatre rangs et arrive \u00e0 la cinqui\u00e8me place, suivie de Coop qui gagne deux places et qui, comme Zweifel, est particuli\u00e8rement appr\u00e9ci\u00e9e des jeunes consommateurs.<\/p>\r\n

Digitec Galaxus fait pour la premi\u00e8re fois son entr\u00e9e dans le top 10, apr\u00e8s avoir \u00e9t\u00e9 class\u00e9e parmi les 50 entreprises suisses les plus importantes en raison de sa notori\u00e9t\u00e9 accrue. Les banques cantonales gagnent cinq rangs et se retrouvent \u00e0 la huiti\u00e8me place, tandis que les CFF perdent quatre rangs et tombent \u00e0 la neuvi\u00e8me place - mais obtiennent la meilleure \u00e9valuation en mati\u00e8re de durabilit\u00e9 \u00e9cologique. Geberit reste inchang\u00e9 \u00e0 la dixi\u00e8me place.<\/p>\r\n

Diff\u00e9rences d\u00e9mographiques dans le classement<\/h3>\r\n

Les r\u00e9sultats montrent de nettes diff\u00e9rences r\u00e9gionales et d\u00e9mographiques. En Suisse romande, Migros s'affirme \u00e0 la deuxi\u00e8me place, suivie de Lindt & Spr\u00fcngli. Rolex, Nespresso et Logitech font ici partie des dix entreprises les plus appr\u00e9ci\u00e9es.<\/p>\r\n

Chez les femmes, Migros arrive en troisi\u00e8me position, juste devant Ricola, tandis que Landi figure \u00e9galement dans le top 10. Les hommes \u00e9valuent le mieux Ricola, suivi de Zweifel et de Migros. La Mobili\u00e8re et Logitech font ici partie des entreprises les plus appr\u00e9ci\u00e9es.<\/p>\r\n

En ce qui concerne l'\u00e2ge, Twint est clairement en t\u00eate du classement chez les jeunes de moins de 30 ans, suivi de Zweifel, Coop et Migros. Chez les plus de 50 ans, les trois premi\u00e8res places sont occup\u00e9es par Ricola, Zweifel et Lindt & Spr\u00fcngli.<\/p>\r\n

La Rega domine le classement des NPO pour la huiti\u00e8me fois cons\u00e9cutive<\/h3>\r\n

Parmi les organisations \u00e0 but non lucratif, la Garde a\u00e9rienne suisse de sauvetage (Rega) conserve sa premi\u00e8re place incontest\u00e9e. \"Cette distinction est \u00e0 mettre au cr\u00e9dit de nos collaborateurs qui, 24 heures sur 24, mettent tout en \u0153uvre pour venir en aide aux personnes en d\u00e9tresse\", d\u00e9clare Ernst Kohler, CEO de la Rega.<\/p>\r\n

La Fondation suisse pour parapl\u00e9giques et la Croix-Rouge suisse occupent les deuxi\u00e8me et troisi\u00e8me places. Derri\u00e8re, on trouve M\u00e9decins sans fronti\u00e8res, Spitex Suisse, Fairtrade Max Havelaar et le WWF Suisse, qui a progress\u00e9 de trois positions. La Ligue contre le cancer, l'Aide suisse aux montagnards et Bio Suisse compl\u00e8tent le top 10.<\/p>\r\n

\"\"<\/a><\/p>\r\n

\r\n

Le site NIQ GfK Business Reflector<\/strong> mesure la r\u00e9putation des 50 premi\u00e8res entreprises suisses et des 20 organisations \u00e0 but non lucratif les plus connues. L'enqu\u00eate repr\u00e9sentative se base sur 3'800 interviews r\u00e9alis\u00e9es entre mi-janvier et mi-f\u00e9vrier 2025. L'objectif de l'\u00e9tude est de mettre \u00e0 disposition un monitoring pr\u00e9cis de la r\u00e9putation pour les entreprises et les organisations \u00e0 but non lucratif.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le NIQ GfK Business Reflector 2025 le confirme : Twint est \u00e0 nouveau en t\u00eate du Swiss Reputation Ranking. Zweifel se maintient \u00e0 la deuxi\u00e8me place, tandis que Ricola d\u00e9tr\u00f4ne Migros de la troisi\u00e8me place. Parmi les organisations \u00e0 but non lucratif, la Rega est en t\u00eate pour la huiti\u00e8me fois cons\u00e9cutive.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swiss Reputation Ranking","_yoast_wpseo_metadesc":"Twint f\u00fchrt erneut das Swiss Reputation Ranking an. 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