{"id":37230,"date":"2025-03-27T13:07:36","date_gmt":"2025-03-27T12:07:36","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232568"},"modified":"2025-03-27T07:05:31","modified_gmt":"2025-03-27T06:05:31","slug":"ki-videos-maz-tagung-beleuchtet-chancen-herausforderungen-und-ethische-fragen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-03-27\/ki-videos-maz-tagung-beleuchtet-chancen-herausforderungen-und-ethische-fragen\/","title":{"rendered":"Vid\u00e9os sur l'IA : Le congr\u00e8s Maz met en lumi\u00e8re les opportunit\u00e9s, les d\u00e9fis et les questions \u00e9thiques"},"content":{"rendered":"
\"\"<\/a>\r\n
(Image symbolique : Unsplash.com)<\/figcaption>\r\n<\/figure>\r\n

Les vid\u00e9os bas\u00e9es sur l'IA ouvrent de nouvelles perspectives aux m\u00e9dias, aux entreprises et aux cr\u00e9atifs. Mais les progr\u00e8s technologiques s'accompagnent aussi de d\u00e9fis croissants : Comment l'IA modifie-t-elle le storytelling ? Quels sont les risques li\u00e9s \u00e0 l'automatisation ? Et comment garantir la qualit\u00e9, l'\u00e9thique et la cr\u00e9dibilit\u00e9 dans un monde m\u00e9diatique de plus en plus marqu\u00e9 par l'IA ?<\/p>\r\n

Ces questions sont au c\u0153ur de la Journ\u00e9e th\u00e9matique \"Vid\u00e9os d'intelligence artificielle - Opportunit\u00e9s et dangers\".<\/a>Le Maz organisera cette conf\u00e9rence le 21 mai 2025 \u00e0 Lucerne. L'\u00e9v\u00e9nement s'adresse aux professionnels des m\u00e9dias et de la communication, aux cr\u00e9atifs, aux scientifiques et aux d\u00e9cideurs qui souhaitent se familiariser avec les derniers d\u00e9veloppements dans le domaine de l'IA et de la vid\u00e9o.<\/p>\r\n

Cas d'utilisation et perspectives g\u00e9n\u00e9rales<\/h3>\r\n

En ouverture, le satiriste et r\u00e9alisateur Patrick \"Karpi\" Karpiczenko mettra en lumi\u00e8re l'impact des vid\u00e9os g\u00e9n\u00e9r\u00e9es par l'IA sur le journalisme - avec un regard critique, mais aussi humoristique, sur le paysage m\u00e9diatique. Ensuite, le cin\u00e9aste Jan Janutin et la communicatrice Antonia Zahner montreront dans quelle mesure les vid\u00e9os d'IA sont d\u00e9j\u00e0 pr\u00e9sentes dans la production de films, le marketing et la communication d'entreprise.<\/p>\r\n

Le professeur Touradj Ebrahimi de l'EPFL Lausanne et le Dr Patrick Raemy de l'Universit\u00e9 de Fribourg introduiront la partie technique et scientifique de la conf\u00e9rence. Ils analyseront les possibilit\u00e9s et les limites actuelles des vid\u00e9os bas\u00e9es sur l'IA et discuteront de leur impact sur la cr\u00e9dibilit\u00e9 et l'\u00e9thique des m\u00e9dias.<\/p>\r\n

La journ\u00e9e se terminera par une table ronde au cours de laquelle tous les intervenants d\u00e9battront des potentiels et des risques des vid\u00e9os d'intelligence artificielle pour les entreprises de m\u00e9dias et les entreprises.<\/p>","protected":false},"excerpt":{"rendered":"

L'IA modifie fondamentalement la production vid\u00e9o - des clips d'information aux contenus personnalis\u00e9s en passant par les spots publicitaires. Une conf\u00e9rence organis\u00e9e le Maz \u00e0 Lucerne sera consacr\u00e9e aux possibilit\u00e9s technologiques, aux r\u00e9percussions sur le journalisme et aux questions \u00e9thiques li\u00e9es aux vid\u00e9os g\u00e9n\u00e9r\u00e9es par l'IA.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"KI-Videos","_yoast_wpseo_metadesc":"Eine Tagung am Maz in Luzern widmet sich den technologischen M\u00f6glichkeiten von KI-Videos, aber auch ethischen Fragen.","articlekey":"","footnotes":""},"categories":[29],"tags":[319,4343,4008,2799],"class_list":["post-37230","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-kuenstliche-intelligenz","tag-markom","tag-maz","tag-messen-und-events"],"acf":[],"yoast_head":"\nKI-Videos: Maz-Tagung beleuchtet Chancen, Herausforderungen und ethische Fragen - Organisator<\/title>\n<meta name=\"description\" content=\"Eine Tagung am Maz in Luzern widmet sich den technologischen M\u00f6glichkeiten von KI-Videos, aber auch ethischen Fragen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-03-27\/ki-videos-maz-tagung-beleuchtet-chancen-herausforderungen-und-ethische-fragen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KI-Videos: Maz-Tagung beleuchtet Chancen, Herausforderungen und ethische Fragen - 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