{"id":37307,"date":"2025-03-31T08:07:05","date_gmt":"2025-03-31T06:07:05","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232675"},"modified":"2025-03-31T07:52:35","modified_gmt":"2025-03-31T05:52:35","slug":"digital-vernetzt-und-individuell-sport-tourismus-forum-beleuchtet-den-branchenwandel","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-03-31\/digital-vernetzt-und-individuell-sport-tourismus-forum-beleuchtet-den-branchenwandel\/","title":{"rendered":"Num\u00e9rique, en r\u00e9seau et individuel : le Forum du tourisme sportif met en lumi\u00e8re la mutation du secteur"},"content":{"rendered":"
\"\"<\/a>\r\n
(Image : Gabriele Griessenb\u00f6ck)<\/figcaption>\r\n<\/figure>\r\n

Le site rencontre annuelle de la branche \"Sport Tourisme Forum\".<\/a> s'installe dans le Google Cloud et donne ainsi le ton de la transformation. Une quarantaine de sp\u00e9cialistes discuteront de la mani\u00e8re dont l'IA r\u00e9volutionne la planification des voyages, dont les plateformes num\u00e9riques red\u00e9finissent les sports de plein air et si la randonn\u00e9e, propos\u00e9e toute l'ann\u00e9e, peut \u00eatre une alternative durable au tourisme hivernal classique.<\/p>\r\n

L'IA et les plateformes num\u00e9riques comme moteurs<\/strong><\/h3>\r\n

Qu'il s'agisse de plateformes de r\u00e9servation, d'outils interactifs ou d'assistants techniques, les solutions bas\u00e9es sur les donn\u00e9es marquent de plus en plus la gestion des destinations. Le TTA-VConnector, un outil de mise en r\u00e9seau intelligente de la planification des voyages, montre entre autres comment les r\u00e9gions touristiques peuvent utiliser ces \u00e9volutions. Komoot et Decathlon pr\u00e9senteront \u00e9galement des strat\u00e9gies pour atteindre num\u00e9riquement les communaut\u00e9s d'outdoor. Des exemples pratiques illustreront la mani\u00e8re dont les innovations pilot\u00e9es par les donn\u00e9es marquent le tourisme sportif.<\/p>\r\n

La randonn\u00e9e toute l'ann\u00e9e, une alternative au ski de randonn\u00e9e ?<\/strong><\/h3>\r\n

La randonn\u00e9e hivernale, l'urban hiking et les villages de randonn\u00e9e sp\u00e9cialis\u00e9s s'\u00e9tablissent comme des alternatives au ski. Les repr\u00e9sentants de Suisse Rando, des villages de randonn\u00e9e autrichiens et de l'association allemande de la randonn\u00e9e discuteront de l'infrastructure n\u00e9cessaire et de la mani\u00e8re dont les destinations r\u00e9agissent \u00e0 cette tendance.<\/p>\r\n

G\u00e9n\u00e9ration Z : des voyageurs avec de nouvelles priorit\u00e9s<\/strong><\/h3>\r\n

La g\u00e9n\u00e9ration Z voyage diff\u00e9remment des g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes. Des voyages plus courts mais plus fr\u00e9quents, un accent croissant sur l'individualit\u00e9 et la volont\u00e9 de d\u00e9penser plus pour des exp\u00e9riences hivernales caract\u00e9risent leur comportement. Alexander Dyskin de Simon-Kucher explique comment les destinations doivent r\u00e9agir \u00e0 cette \u00e9volution.<\/p>\r\n

De nouveaux formats : Du ski \u00e9lectronique \u00e0 la gamification<\/strong><\/h3>\r\n

La demande croissante de retraites de yoga, de festivals de fitness et de camps de sport classiques refl\u00e8te l'\u00e9volution des besoins des voyageurs. Avec quels formats les r\u00e9gions touristiques peuvent-elles cr\u00e9er de la valeur ajout\u00e9e ? Le ski \u00e9lectrique, par exemple, promet une nouvelle forme de mobilit\u00e9 en montagne, tandis que les syst\u00e8mes de r\u00e9compense num\u00e9riques, comme ceux de l'Alpenbrevet Extended, renforcent la fid\u00e9lisation des clients. Le forum montrera quels concepts ont d\u00e9j\u00e0 \u00e9t\u00e9 mis en \u0153uvre avec succ\u00e8s.<\/p>","protected":false},"excerpt":{"rendered":"

Les nouvelles technologies et l'\u00e9volution des besoins des clients marquent le tourisme sportif. La mani\u00e8re dont l'IA, les plateformes num\u00e9riques et les nouvelles tendances outdoor transforment le secteur sera au centre du Forum du tourisme sportif qui se tiendra le 20 mai \u00e0 Zurich.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Sport Tourismus Forum","_yoast_wpseo_metadesc":"Wie KI, digitale Plattformen und neue Outdoor-Trends die Branche transformieren, steht im Fokus des Sport Tourismus Forum am 20. Mai.","articlekey":"","footnotes":""},"categories":[29],"tags":[193,4343,4466,5244],"class_list":["post-37307","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-fachkongressfachmesse","tag-markom","tag-showbiz","tag-sport-tourismus-forum"],"acf":[],"yoast_head":"\nDigital, vernetzt und individuell: Sport Tourismus Forum beleuchtet den Branchenwandel - Organisator<\/title>\n<meta name=\"description\" content=\"Wie KI, digitale Plattformen und neue Outdoor-Trends die Branche transformieren, steht im Fokus des Sport Tourismus Forum am 20. 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