{"id":37400,"date":"2025-04-02T14:26:14","date_gmt":"2025-04-02T12:26:14","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232827"},"modified":"2025-04-03T08:55:46","modified_gmt":"2025-04-03T06:55:46","slug":"live-lab-eroeffnet-bueros-im-mittleren-osten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-04-02\/live-lab-eroeffnet-bueros-im-mittleren-osten\/","title":{"rendered":"Live Lab ouvre des bureaux au Moyen-Orient"},"content":{"rendered":"
\"\"<\/a>\r\n
Live Lab Zurich, Duba\u00ef et Riyad. (Images : zVg.)<\/figcaption>\r\n<\/figure>\r\n

En dix ans, Live Lab est pass\u00e9 d'une petite \u00e9quipe \u00e0 une agence bien \u00e9tablie comptant pr\u00e8s de 30 collaborateurs. Aujourd'hui, l'expansion au Moyen-Orient constitue la prochaine \u00e9tape strat\u00e9gique. \"Duba\u00ef, Riyad, Doha - ce sont des endroits o\u00f9 il se passe \u00e9norm\u00e9ment de choses en ce moment\", explique le cofondateur Maximilian Souchay. \"Il n'y a gu\u00e8re de r\u00e9gion plus passionnante pour la communication en direct en ce moment, et nous voulons \u00eatre au c\u0153ur de ces d\u00e9veloppements et y contribuer\".<\/p>\r\n

L'essor \u00e9conomique du Moyen-Orient est visiblement marqu\u00e9 par le tourisme, les \u00e9v\u00e9nements et les investissements dans les infrastructures correspondantes. La r\u00e9gion se positionne de plus en plus comme un hotspot mondial pour l'\u00e9conomie, le sport et la culture. Les grandes manifestations internationales attirent un public mondial et g\u00e9n\u00e8rent une demande croissante en communication live innovante.<\/p>\r\n

Le bon moment<\/strong><\/h3>\r\n

Un facteur de r\u00e9ussite d\u00e9cisif pour l'expansion vis\u00e9e depuis des ann\u00e9es \u00e9tait le bon management sur place. Avec Ties Hendriks, ancien Zurichois, expert en \u00e9v\u00e9nements et actif depuis des ann\u00e9es \u00e0 Duba\u00ef, Live Lab a trouv\u00e9 le directeur de site id\u00e9al.<\/p>\r\n

\"La r\u00e9gion est l'un des march\u00e9s les plus passionnants pour les \u00e9v\u00e9nements et les exp\u00e9riences de marque\", d\u00e9clare \u00e9galement Hendriks. \"Le Moyen-Orient est une plaque tournante mondiale de la cr\u00e9ativit\u00e9 et de l'innovation - et je suis impatient d'y \u00e9tablir Live Lab et d'\u00e9tablir de nouvelles normes avec des partenaires locaux et internationaux\".<\/p>\r\n

\"\"<\/a>\r\n
Ties Hendriks est directeur de site au Moyen-Orient. (Image : zVg.)<\/figcaption>\r\n<\/figure>\r\n

Une orientation internationale avec un objectif clair<\/strong><\/h3>\r\n

Gr\u00e2ce \u00e0 cette expansion, l'agence a d\u00e9sormais la possibilit\u00e9 de s'occuper de mani\u00e8re encore plus cibl\u00e9e de ses clients dans la r\u00e9gion et de renforcer sa propre position sur le march\u00e9 international. Un exemple est l'Expo 2025 \u00e0 Osaka, o\u00f9 Live Lab est pr\u00e9sent toute l'ann\u00e9e avec une \u00e9quipe sur place pour soutenir divers projets.<\/p>","protected":false},"excerpt":{"rendered":"

Live Lab s'\u00e9tend au Moyen-Orient et ouvre des bureaux \u00e0 Riyad et \u00e0 Duba\u00ef. Avec cette \u00e9tape strat\u00e9gique, l'agence zurichoise r\u00e9agit \u00e0 l'\u00e9norme potentiel de croissance de la r\u00e9gion, comme elle l'indique dans un communiqu\u00e9.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Live Lab","_yoast_wpseo_metadesc":"Live Lab expandiert in den Mittleren Osten und er\u00f6ffnet B\u00fcros in Riad und Dubai. 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