{"id":37433,"date":"2025-04-04T07:20:15","date_gmt":"2025-04-04T05:20:15","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232908"},"modified":"2025-04-04T07:15:32","modified_gmt":"2025-04-04T05:15:32","slug":"best-recruiters-studie-helsana-fuehrt-im-recruiting-ranking","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/human-resources\/2025-04-04\/best-recruiters-studie-helsana-fuehrt-im-recruiting-ranking\/","title":{"rendered":"\u00c9tude Best Recruiters : Helsana en t\u00eate du classement de recrutement"},"content":{"rendered":"
\"\"<\/a>\r\n
(Images : Maren Kindler Photography)<\/figcaption>\r\n<\/figure>\r\n

Mercredi, les Best Recruiters du pays ont \u00e9t\u00e9 \u00e9lus \u00e0 Zurich et les tendances actuelles en mati\u00e8re de recrutement ont \u00e9t\u00e9 pr\u00e9sent\u00e9es devant 150 invit\u00e9s. Gr\u00e2ce \u00e0 des r\u00e9sultats exceptionnels dans toutes les cat\u00e9gories, Helsana remporte cette ann\u00e9e la victoire g\u00e9n\u00e9rale, devant la Banque Migros et la Banque cantonale des Grisons.<\/p>\r\n

\"\"<\/a>\r\n
(Graphiques : Best Recruiters)<\/figcaption>\r\n<\/figure>\r\n

L'\u00e9tude Best Recruiters a analys\u00e9 pour la douzi\u00e8me fois d\u00e9j\u00e0 la qualit\u00e9 du recrutement des 450 plus grands employeurs de Suisse et du Liechtenstein. Les r\u00e9sultats ont \u00e9t\u00e9 pr\u00e9sent\u00e9s pour la premi\u00e8re fois par Christian Pasteka, qui a repris la direction de l'\u00e9tude d\u00e9but 2025. Son pr\u00e9d\u00e9cesseur, Agnes Koller, conserve son r\u00f4le de conseill\u00e8re. L'\u00e9v\u00e9nement a \u00e9galement \u00e9t\u00e9 l'occasion de pr\u00e9senter le nouveau portail Best Recruiters, qui permet aux entreprises d'effectuer des analyses et des comparaisons individualis\u00e9es \u00e0 partir des r\u00e9sultats de l'\u00e9tude.<\/p>\r\n

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Moyenne des points obtenus par tous les employeurs examin\u00e9s dans les dix cat\u00e9gories de l'enqu\u00eate.<\/figcaption>\r\n<\/figure>\r\n

Aper\u00e7u des r\u00e9sultats de l'\u00e9tude<\/strong><\/h3>\r\n

Alors que TikTok et le contenu vid\u00e9o continuent de progresser et que l'utilisabilit\u00e9 fait \u00e9galement des progr\u00e8s significatifs, les r\u00e9sultats de l'\u00e9tude indiquent \u00e9galement des d\u00e9ficits importants dans les domaines de la cybers\u00e9curit\u00e9, de la communication du leadership et de la vitesse de r\u00e9action aux candidatures.<\/p>\r\n

L'\u00e9tude Best Recruiters est particuli\u00e8rement critique en ce qui concerne la s\u00e9curit\u00e9 informatique des sites de carri\u00e8re. Seuls six pour cent des sites analys\u00e9s sont suffisamment prot\u00e9g\u00e9s contre l'acc\u00e8s aux donn\u00e9es. De plus, les temps de chargement seraient souvent trop longs sur les appareils mobiles, ce qui rend l'utilisation difficile.<\/p>\r\n

Des lacunes apparaissent \u00e9galement dans le processus de candidature. Un test avec une demande fictive d'un jeune de 17 ans sur les possibilit\u00e9s de faire connaissance et de d\u00e9couvrir l'entreprise a r\u00e9v\u00e9l\u00e9 que 59 pour cent des entreprises n'ont pas r\u00e9agi. Par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, cela repr\u00e9sente une baisse de 32 points de pourcentage.<\/p>\r\n

Le th\u00e8me du leadership continue de jouer un r\u00f4le secondaire dans le recrutement. Seuls deux pour cent des offres d'emploi contiennent des informations sur le style de leadership, et les sites web des employeurs consacr\u00e9s aux carri\u00e8res n'abordent que rarement le sujet. La diversit\u00e9 au sein de l'encadrement n'est gu\u00e8re rendue visible.<\/p>\r\n

L'utilisation de contenus vid\u00e9o est mise en avant de mani\u00e8re positive : 72 pour cent des sites de carri\u00e8re utilisent d\u00e9sormais des vid\u00e9os, dont les trois quarts donnent un aper\u00e7u concret du travail quotidien. Les m\u00e9dias sociaux sont \u00e9galement de plus en plus utilis\u00e9s \u00e0 des fins de recrutement - LinkedIn reste en t\u00eate, tandis que TikTok prend de plus en plus d'importance avec une augmentation \u00e0 17 pour cent. Parall\u00e8lement, la gestion des communaut\u00e9s sur des plateformes telles que LinkedIn et Instagram reste perfectible, car les taux d'interaction sont inf\u00e9rieurs \u00e0 dix pour cent.<\/p>\r\n

\"\"<\/a><\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Helsana occupe la premi\u00e8re place dans la derni\u00e8re \u00e9tude Best Recruiters, rel\u00e9guant la Banque Migros, vainqueur l'ann\u00e9e derni\u00e8re, \u00e0 la deuxi\u00e8me place. Alors que les contenus vid\u00e9o et les m\u00e9dias sociaux gagnent en importance dans le recrutement, les failles de s\u00e9curit\u00e9 et le manque de feedback restent des points faibles centraux, comme le montre l'\u00e9tude.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Best-Recruiters-Studie","_yoast_wpseo_metadesc":"In der aktuellen Best-Recruiters-Studie belegt Helsana den ersten Platz und verweist die Vorjahressiegerin Migros Bank auf Rang zwei.","articlekey":"","footnotes":""},"categories":[579],"tags":[5255,4345,5256,3396,407],"class_list":["post-37433","post","type-post","status-publish","format-standard","hentry","category-human-resources","tag-best-recruiters","tag-business","tag-helsana","tag-migros-bank","tag-recruiting"],"acf":[],"yoast_head":"\nBest-Recruiters-Studie: Helsana f\u00fchrt im Recruiting-Ranking - 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