{"id":37618,"date":"2025-04-10T12:59:35","date_gmt":"2025-04-10T10:59:35","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=233216"},"modified":"2025-04-11T07:40:55","modified_gmt":"2025-04-11T05:40:55","slug":"dreifive-bei-meta-und-google-in-dublin-exklusive-einblicke-in-die-digitale-zukunft","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-04-10\/dreifive-bei-meta-und-google-in-dublin-exklusive-einblicke-in-die-digitale-zukunft\/","title":{"rendered":"Triple-face chez Meta et Google \u00e0 Dublin : aper\u00e7u exclusif de l'avenir num\u00e9rique"},"content":{"rendered":"
\"\"<\/a>\r\n
(images : Dreifive)<\/figcaption>\r\n<\/figure>\r\n

Les sessions de cette ann\u00e9e se sont concentr\u00e9es sur des th\u00e8mes tels que les outils bas\u00e9s sur l'IA, les nouveaux formats de contenu et les innovations autour de la VR, de l'AR et des nouveaux m\u00e9dias. Meta a donn\u00e9 un aper\u00e7u de ses syst\u00e8mes IA pour la g\u00e9n\u00e9ration automatis\u00e9e de cr\u00e9ations, tandis que Google a pr\u00e9sent\u00e9 les derni\u00e8res avanc\u00e9es autour de Gemini. Ces technologies ne transforment pas seulement le monde de la publicit\u00e9 - elles exigent \u00e9galement une nouvelle compr\u00e9hension du travail cr\u00e9atif et de la strat\u00e9gie ax\u00e9e sur les donn\u00e9es.<\/p>\r\n

\"\"<\/a>\r\n
Sascha Frommhund, directeur g\u00e9n\u00e9ral du groupe Dreifive et associ\u00e9.<\/figcaption>\r\n<\/figure>\r\n

L'IA comme comp\u00e9tence cl\u00e9<\/strong><\/h3>\r\n

La conclusion de tout cela : Pour rester pertinent \u00e0 l'avenir, il ne suffit pas d'utiliser l'IA, il faut aussi savoir l'appliquer correctement. Le prompt, l'automatisation cr\u00e9ative et l'interpr\u00e9tation strat\u00e9gique des donn\u00e9es deviennent des facteurs de r\u00e9ussite essentiels. L'agence Dreifive se voit ici dans le r\u00f4le de l'enablers - avec un savoir-faire solide, un acc\u00e8s direct aux plateformes et la volont\u00e9 d'emprunter de nouvelles voies.<\/p>\r\n

\"\"<\/a>\r\n
Deborah Pfleger, responsable des m\u00e9dias sociaux et associ\u00e9e chez Dreifive.<\/figcaption>\r\n<\/figure>\r\n

L'inspiration par la diversit\u00e9 : les cas clients en point de mire<\/strong><\/h3>\r\n

Les pr\u00e9sentations de cas d'entreprises telles qu'\u00d6AMTC, Rossmann et C&A ont \u00e9t\u00e9 l'un des points forts du voyage. Leurs strat\u00e9gies et leurs enseignements ont montr\u00e9 \u00e0 quel point les campagnes modernes peuvent \u00eatre diversifi\u00e9es aujourd'hui. Elles ont \u00e9galement montr\u00e9 \u00e0 quel point il est important d'avoir le courage de tester et d'ajuster - et de fixer de nouveaux standards.<\/p>\r\n

Pour Dreifive, le voyage \u00e0 Dublin a confirm\u00e9 une fois de plus que pour r\u00e9ussir dans le marketing num\u00e9rique, il faut disposer d'outils, d'une pens\u00e9e strat\u00e9gique, d'un esprit d'innovation et d'une proximit\u00e9 avec la plateforme qui permet de reconna\u00eetre les tendances \u00e0 temps, de les \u00e9valuer de mani\u00e8re critique et de les traduire en strat\u00e9gies pertinentes pour le march\u00e9.<\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Pour la cinqui\u00e8me fois d\u00e9j\u00e0, Dreifive s'est rendue \u00e0 Dublin avec des clients s\u00e9lectionn\u00e9s afin d'obtenir un aper\u00e7u exclusif des tendances et des innovations actuelles en mati\u00e8re de marketing num\u00e9rique au si\u00e8ge europ\u00e9en de Meta et Google. L'accent a \u00e9t\u00e9 mis sur des th\u00e8mes tels que l'IA, les nouveaux formats de contenu ainsi que les d\u00e9veloppements dans le domaine de la VR, de l'AR et des nouveaux m\u00e9dias.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Dreifive","_yoast_wpseo_metadesc":"Bereits zum 5. 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