{"id":37896,"date":"2025-04-22T15:23:21","date_gmt":"2025-04-22T13:23:21","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=233675"},"modified":"2025-04-23T08:35:50","modified_gmt":"2025-04-23T06:35:50","slug":"mma-germany-wird-zu-mma-dach","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-04-22\/mma-germany-wird-zu-mma-dach\/","title":{"rendered":"MMA Germany devient MMA DACH"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

L'association professionnelle de marketing MMA Germany op\u00e8re d\u00e9sormais sous le nom de MMA DACH. Le chapitre allemand de la Mobile Marketing Association \u00e9largit ainsi son champ d'action \u00e0 l'ensemble de la r\u00e9gion DACH et est d\u00e9sormais \u00e9galement actif en Suisse et en Autriche. Le nouveau nom s'accompagne d'un relancement complet de la marque, qui comprend notamment un logo remani\u00e9 et un site web mis \u00e0 jour<\/a> comprend.<\/p>\r\n

La MMA se veut un r\u00e9seau intersectoriel pour les professionnels du marketing, des m\u00e9dias et de la technologie. L'objectif est de promouvoir le transfert de connaissances sur les d\u00e9veloppements actuels tels que l'intelligence artificielle, l'analyse des donn\u00e9es ou les m\u00e9dias de vente au d\u00e9tail et d'intensifier les \u00e9changes entre les entreprises de la r\u00e9gion. En 2024 d\u00e9j\u00e0, le changement de nom du \"Smarties Award Germany\" en \"Smarties DACH Award\" avait constitu\u00e9 un premier pas vers une orientation r\u00e9gionale plus large. Depuis lors, les entreprises de Suisse et d'Autriche peuvent \u00e9galement poser leur candidature pour le prix de la branche.<\/p>\r\n

Daniel J\u00e4ger, Head of Group Media chez Deutsche Telekom et Board Director chez MMA DACH, commente : \"Avec notre nouveau r\u00f4le de MMA DACH, nous passons au niveau sup\u00e9rieur. Nous sommes convaincus que les membres du MMA profiteront grandement de cet \u00e9largissement gr\u00e2ce \u00e0 un r\u00e9seau encore plus grand et \u00e0 l'\u00e9change d'exp\u00e9riences \u00e9largi au-del\u00e0 des fronti\u00e8res nationales qui en d\u00e9coule\".<\/p>\r\n

La premi\u00e8re occasion d'\u00e9changer personnellement avec les repr\u00e9sentants de la nouvelle association sera l'\u00e9v\u00e9nement de la branche OMR \u00e0 Hambourg les 6 et 7 mai 2025.<\/p>","protected":false},"excerpt":{"rendered":"

L'association professionnelle de marketing MMA Germany \u00e9largit son champ d'action et se pr\u00e9sente d\u00e9sormais sous le nom de MMA DACH. Le r\u00e9seau s'ouvre ainsi aux membres de Suisse et d'Autriche - accompagn\u00e9 d'un relancement de la marque.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"MMA DACH","_yoast_wpseo_metadesc":"Der Marketingfachverband MMA Germany weitet seinen Wirkungsbereich aus und tritt neu als MMA DACH auf.","articlekey":"","footnotes":""},"categories":[29],"tags":[4351,4343,5299],"class_list":["post-37896","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dexat","tag-markom","tag-mma-dach"],"acf":[],"yoast_head":"\nMMA Germany wird zu MMA DACH - Organisator<\/title>\n<meta name=\"description\" content=\"Der Marketingfachverband MMA Germany weitet seinen Wirkungsbereich aus und tritt neu als MMA DACH auf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-04-22\/mma-germany-wird-zu-mma-dach\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MMA Germany wird zu MMA DACH - 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