{"id":38229,"date":"2025-05-08T08:10:14","date_gmt":"2025-05-08T06:10:14","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234319"},"modified":"2025-05-08T07:55:31","modified_gmt":"2025-05-08T05:55:31","slug":"vier-buecher-die-sie-interessieren-koennten-32","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-08\/vier-buecher-die-sie-interessieren-koennten-32\/","title":{"rendered":"Quatre livres qui pourraient vous int\u00e9resser"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25.jpg\"><img class=\"aligncenter size-full wp-image-234324\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25.jpg\" sizes=\"(max-width: 936px) 100vw, 936px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25.jpg 936w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-600x378.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-768x484.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-278x175.jpg 278w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/getabstract-lesetips-uebersicht-mai25-555x350.jpg 555w\" alt=\"\" width=\"936\" height=\"590\" \/><\/a><\/p>\r\n<p><strong>Erreurs de valeur - Right kind of Wrong<\/strong><\/p>\r\n<p><em>La science pratique de l'\u00e9chec intelligent. <\/em><\/p>\r\n<ul>\r\n\t<li>Amy Edmondson<\/li>\r\n\t<li>Maison d'\u00e9dition : Vahlen<\/li>\r\n\t<li>Ann\u00e9e de publication : 2024<\/li>\r\n\t<li>Pages : 325<\/li>\r\n\t<li>ISBN : 9783800674312<\/li>\r\n<\/ul>\r\n<p>M\u00eame si l'on dit souvent que \"c'est en faisant des erreurs que l'on devient intelligent\". - personne n'aime faire des erreurs. De plus, c'est surtout en faisant des erreurs valables que l'on peut apprendre. Amy Edmondson explique de mani\u00e8re compr\u00e9hensible, claire et avec de nombreux exemples pratiques quelles sont les erreurs n\u00e9cessaires pour progresser et quelles sont celles qui peuvent \u00eatre \u00e9vit\u00e9es. Elle jette un regard diff\u00e9renci\u00e9 sur les diff\u00e9rents types d'erreurs et donne des conseils utiles pour une gestion intelligente de l'\u00e9chec, tant au niveau personnel qu'organisationnel.<\/p>\r\n<p>\u00c9valuation getAbstract : 10<\/p>\r\n<p>Qualit\u00e9s :<\/p>\r\n<ul>\r\n\t<li>Innovant<\/li>\r\n\t<li>R\u00e9alisable<\/li>\r\n\t<li>Ouvrir les yeux<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong.jpg\"><img class=\"aligncenter size-full wp-image-234321\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong.jpg 1000w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Right-Kind-of-Wrong-467x350.jpg 467w\" alt=\"\" width=\"1000\" height=\"750\" \/><\/a><\/p>\r\n<p><strong>Fake deep et r\u00e9alit\u00e9s manipul\u00e9es<\/strong><\/p>\r\n<p><em>\u00c9valuation des choix technologiques et recommandations d'action pour la Suisse. <\/em><\/p>\r\n<ul>\r\n\t<li>Murat Karaboga<\/li>\r\n\t<li>Maison d'\u00e9dition : vdf Hochschulverlag<\/li>\r\n\t<li>Ann\u00e9e de publication : 2024<\/li>\r\n\t<li>Pages : 436<\/li>\r\n\t<li>ISBN : 9783728141859<\/li>\r\n<\/ul>\r\n<p>Les technologies modernes de deepfake permettent de repr\u00e9senter tout ce qui est imaginable : qu'il s'agisse de catastrophes naturelles ou d'attaques terroristes, de romances de c\u00e9l\u00e9brit\u00e9s ou de rapports d'affaires - si une simple commande vocale peut le faire na\u00eetre, qui ou quoi pouvons-nous encore croire ? L'\u00e9quipe de chercheurs derri\u00e8re ce rapport a interrog\u00e9 des citoyens suisses, des politiciens, des acteurs \u00e9conomiques et des journalistes sur les contenus g\u00e9n\u00e9r\u00e9s par l'IA. Conclusion : le sujet rec\u00e8le une \u00e9norme charge explosive pour la soci\u00e9t\u00e9. Pour le d\u00e9samorcer, il faut une r\u00e9glementation bien pens\u00e9e, une information efficace et une plus grande responsabilit\u00e9 individuelle des utilisateurs.<\/p>\r\n<p>Note getAbstract : 7<\/p>\r\n<p>Qualit\u00e9s :<\/p>\r\n<ul>\r\n\t<li>Bas\u00e9 sur la science<\/li>\r\n\t<li>Syst\u00e9matiquement<\/li>\r\n\t<li>Aper\u00e7u<\/li>\r\n<\/ul>\r\n<p><strong><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten.jpg\"><img class=\"aligncenter size-full wp-image-234323\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten.jpg\" sizes=\"(max-width: 1004px) 100vw, 1004px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten.jpg 1004w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-600x451.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-768x577.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-466x350.jpg 466w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Deepfakes-und-manipulierte-Realitaeten-1000x751.jpg 1000w\" alt=\"\" width=\"1004\" height=\"754\" \/><\/a>Entre \u00e9go\u00efsme et excellence<\/strong><\/p>\r\n<p><em>Comment le narcissisme transforme notre monde du travail et ce que nous pouvons faire. <\/em><\/p>\r\n<ul>\r\n\t<li>Ramzi Fatfouta<\/li>\r\n\t<li>Maison d'\u00e9dition : Haufe<\/li>\r\n\t<li>Ann\u00e9e de publication : 2024<\/li>\r\n\t<li>Pages : 212<\/li>\r\n\t<li>ISBN : 9783648180990<\/li>\r\n<\/ul>\r\n<p>Les articles actuels sur le narcissisme dans le monde du travail mettent g\u00e9n\u00e9ralement l'accent sur les aspects n\u00e9gatifs. A tort, selon le psychologue Ramzi Fatfouta. La volont\u00e9 prononc\u00e9e de diriger et d'\u00eatre performant ainsi que la force d'innovation et de motivation des personnes narcissiques peuvent m\u00eame \u00eatre un avantage pour les entreprises. \u00c0 l'aide de nombreux exemples tir\u00e9s du travail quotidien, il montre comment vous pouvez, en tant que dirigeant ou \u00e9quipe, utiliser de mani\u00e8re constructive les c\u00f4t\u00e9s positifs des narcissiques. Son regard nuanc\u00e9 sur le narcissisme permet de l'aborder de mani\u00e8re nouvelle et ouverte, sans en occulter les risques.<\/p>\r\n<p>\u00c9valuation getAbstract : 8<\/p>\r\n<p>Qualit\u00e9s :<\/p>\r\n<ul>\r\n\t<li>Analytique<\/li>\r\n\t<li>Ouvrir les yeux<\/li>\r\n\t<li>Contexte<\/li>\r\n<\/ul>\r\n<p><strong><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz.jpg\"><img class=\"aligncenter size-full wp-image-234322\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz.jpg\" sizes=\"(max-width: 1007px) 100vw, 1007px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz.jpg 1007w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-768x577.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-466x350.jpg 466w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Zwischen-Egoismus-und-Exzellenz-1000x751.jpg 1000w\" alt=\"\" width=\"1007\" height=\"756\" \/><\/a>Prendre soin de soi pour les nuls<\/strong><\/p>\r\n<ul>\r\n\t<li>Eva Kalbheim<\/li>\r\n\t<li>Maison d'\u00e9dition : Wiley-VCH<\/li>\r\n\t<li>Ann\u00e9e de publication : 2024<\/li>\r\n\t<li>Pages : 352<\/li>\r\n\t<li>ISBN : 9783527723355<\/li>\r\n<\/ul>\r\n<p>Vivre attentivement dans le pr\u00e9sent, respirer consciemment, \u00eatre reconnaissant - en soi, les conseils pour prendre soin de soi que propose ce guide sont suffisamment connus. Son avantage r\u00e9side dans le fait qu'il r\u00e9sume de mani\u00e8re claire tous les conseils et les indications pratiques et les enrichit d'exemples quotidiens. Certains chapitres abordent des situations de vie sp\u00e9cifiques, comme le travail ou la parentalit\u00e9. Il est in\u00e9vitable que les conseils se r\u00e9p\u00e8tent. Plut\u00f4t que de lire le livre d'un bout \u00e0 l'autre, il est donc conseill\u00e9 de rechercher de mani\u00e8re cibl\u00e9e les sections appropri\u00e9es et les exercices utiles.<\/p>\r\n<p>Note getAbstract : 7<\/p>\r\n<p>Qualit\u00e9s :<\/p>\r\n<ul>\r\n\t<li>Compl\u00e8te<\/li>\r\n\t<li>Aper\u00e7u<\/li>\r\n\t<li>Exemples pratiques<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies.jpg\"><img class=\"aligncenter size-full wp-image-234320\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies.jpg\" sizes=\"(max-width: 986px) 100vw, 986px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies.jpg 986w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Selbstfuersorge-fuer-Dummies-466x350.jpg 466w\" alt=\"\" width=\"986\" height=\"740\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>En collaboration avec GetAbstract, nous vous pr\u00e9sentons quatre livres dans le domaine du marketing et de la communication. Cette fois-ci : \"Wertvolle Fehler - Right kind of Wrong\", \"Deepfakes et r\u00e9alit\u00e9s manipul\u00e9es\", \"Entre \u00e9go\u00efsme et excellence\" et \"Prendre soin de soi pour les nuls\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[95,2624,2625,4343],"class_list":["post-38229","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buchtipps","tag-getabstract","tag-lesetipps","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-08\/vier-buecher-die-sie-interessieren-koennten-32\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator\" \/>\n<meta property=\"og:description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-08\/vier-buecher-die-sie-interessieren-koennten-32\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T06:10:14+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten\",\"datePublished\":\"2025-05-08T06:10:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/getabstract-lesetips-uebersicht-mai25.jpg\",\"keywords\":[\"Buchtipps\",\"GetAbstract\",\"Lesetipps\",\"MarKom\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-05-08\\\/vier-buecher-die-sie-interessieren-koennten-32\\\/\",\"name\":\"Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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