{"id":38260,"date":"2025-05-08T09:59:52","date_gmt":"2025-05-08T07:59:52","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234366"},"modified":"2025-05-08T14:50:56","modified_gmt":"2025-05-08T12:50:56","slug":"das-war-das-omr-festival-2025","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-08\/das-war-das-omr-festival-2025\/","title":{"rendered":"C'\u00e9tait le festival OMR 2025"},"content":{"rendered":"
\"\"<\/a>\r\n
(Image : Julian Huke Photography)<\/figcaption>\r\n<\/figure>\r\n

Cette ann\u00e9e, le festival OMR comportait cinq sc\u00e8nes, 270 masterclasses, 200 visites guid\u00e9es ainsi que 125 \u00e9v\u00e9nements parall\u00e8les. La conf\u00e9rence a \u00e9t\u00e9 largement consacr\u00e9e au d\u00e9veloppement et \u00e0 l'application de l'IA. Le chef de produit de ChatGPT, Nick Turley, a pr\u00e9sent\u00e9 les progr\u00e8s de l'IA en Allemagne et a soulign\u00e9 que ce march\u00e9 \u00e9tait tr\u00e8s pertinent pour OpenAI. D'autres contributions de premier plan sont venues d'entreprises telles que Zalando et Booking.com, qui ont pr\u00e9sent\u00e9 leurs applications actuelles de l'IA.<\/p>\r\n

\"\"<\/a>\r\n
Nick Turley sur la sc\u00e8ne de l'OMR. (Image : Dominik Schreiner)<\/figcaption>\r\n<\/figure>\r\n

La futurologue am\u00e9ricaine Amy Webb a \u00e9galement parl\u00e9 de l'impact de l'IA sur le marketing, en esquissant un sc\u00e9nario dans lequel des agents IA pourraient se charger de la recherche de produits pour les consommateurs, tout en \u00e9tant eux-m\u00eames influenc\u00e9s par d'autres agents IA. \"Il faut construire des syst\u00e8mes pour vendre des choses \u00e0 des agents IA\", a-t-elle lanc\u00e9 aux experts en marketing de l'auditoire.<\/p>\r\n

Outre l'IA, des th\u00e8mes politiques tels que les relations entre l'Europe et les \u00c9tats-Unis et la situation g\u00e9opolitique ont \u00e9galement \u00e9t\u00e9 abord\u00e9s. Par exemple, Scott Galloway, qui a critiqu\u00e9 la politique am\u00e9ricaine, ou Ren\u00e9 Obermann, pr\u00e9sident du conseil de surveillance d'Airbus, qui a plaid\u00e9 pour une Europe s\u00fbre d'elle et souveraine, en regardant les \u00c9tats-Unis et la Chine qui se r\u00e9arme.<\/p>\r\n

\"\"<\/a>\r\n
(Image : Julian Huke Photography)<\/figcaption>\r\n<\/figure>\r\n

Les th\u00e8mes sportifs ont \u00e9galement \u00e9t\u00e9 tr\u00e8s pr\u00e9sents cette ann\u00e9e. Le champion du monde et d'Europe Gerard Piqu\u00e9 a parl\u00e9 du format de petit terrain qu'il a cr\u00e9\u00e9, la Kings League, et a lanc\u00e9 un d\u00e9fi \u00e0 ses concurrents allemands : \"La Kings League est l'original, c'est pourquoi nous voulons aussi \u00eatre leader du march\u00e9\". En outre, l'athl\u00e8te olympique record Isabell Werth (dressage) et la m\u00e9daill\u00e9e d'or Lisa Buckwitz (bobsleigh) ont discut\u00e9 du financement du sport de haut niveau en Allemagne, et la l\u00e9gende du basket-ball Dirk Nowitzki est revenu sur sa carri\u00e8re lors d'une interview sur la Conference Stage.<\/p>\r\n

Ryan Reynolds a \u00e9t\u00e9 un autre temps fort du festival OMR 2025. La star hollywoodienne et investisseur a parl\u00e9 de ses entreprises, du marketing et de la cr\u00e9ativit\u00e9. Selon lui, outre beaucoup d'argent et beaucoup de temps, c'est surtout une caract\u00e9ristique humaine qui constitue un obstacle : \"Le perfectionnisme est une putain de maladie. Il faut \u00eatre pr\u00eat \u00e0 \u00e9chouer pour \u00eatre bon\". Le Wrexham A.F.C., club de football de cinqui\u00e8me division repris par Reynolds avec l'acteur Rob McElhenney en 2020, a offert un sujet de conversation actuel. Le club de football gallois est suivi depuis lors pour un documentaire et vient d'\u00eatre promu en deuxi\u00e8me division anglaise. Depuis que Reynolds vibre dans les loges, la valeur du club est pass\u00e9e de deux \u00e0 150 millions de livres. On pourrait r\u00e9p\u00e9ter cela dans n'importe quel pays et avec n'importe quel sport, a expliqu\u00e9 Reynolds. Lui-m\u00eame n'ach\u00e8terait toutefois pas une deuxi\u00e8me \u00e9quipe de football. \"J'aimerais rester mari\u00e9\".<\/p>\r\n

\"\"<\/a>\r\n
Ryan Reynolds (\u00e0 droite) sur sc\u00e8ne avec le pr\u00e9sentateur Steven G\u00e4tjen. (Image : Dominik Schreiner)<\/figcaption>\r\n<\/figure>\r\n

La vente des billets pour le festival OMR 2026 a d\u00e9j\u00e0 commenc\u00e9, avec une pr\u00e9-vente exclusive jusqu'au 23 mai 2025.<\/p>","protected":false},"excerpt":{"rendered":"

Pr\u00e8s de 67 000 participants ont afflu\u00e9 \u00e0 Hambourg pour le festival OMR 2025. Plus de 800 intervenants ont discut\u00e9 de th\u00e8mes actuels du secteur num\u00e9rique et du marketing. Outre le marketing et l'intelligence artificielle, la g\u00e9opolitique et le sport \u00e9taient \u00e9galement au centre des d\u00e9bats.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"OMR Festival 2025","_yoast_wpseo_metadesc":"Am OMR Festival 2025 in Hamburg diskutierten \u00fcber 800 Referent:innen \u00fcber aktuelle Themen der Digital- und Marketingbranche.","articlekey":"","footnotes":""},"categories":[29],"tags":[4351,4343,4216,4466],"class_list":["post-38260","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dexat","tag-markom","tag-omr","tag-showbiz"],"acf":[],"yoast_head":"\nDas war das OMR Festival 2025 - Organisator<\/title>\n<meta name=\"description\" content=\"Am OMR Festival 2025 in Hamburg diskutierten \u00fcber 800 Referent:innen \u00fcber aktuelle Themen der Digital- und Marketingbranche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-08\/das-war-das-omr-festival-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das war das OMR Festival 2025 - 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