{"id":38358,"date":"2025-05-14T09:11:10","date_gmt":"2025-05-14T07:11:10","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234547"},"modified":"2025-05-14T09:09:52","modified_gmt":"2025-05-14T07:09:52","slug":"aus-rent-a-rentner-wird-die-boomer-ag","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-14\/aus-rent-a-rentner-wird-die-boomer-ag\/","title":{"rendered":"Rent a Rentner\" devient \"Boomer AG\"."},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

La p\u00e9nurie de main-d'\u0153uvre qualifi\u00e9e touche la Suisse de plein fouet. Une r\u00e9ponse \u00e0 ce probl\u00e8me vient d'un endroit peut-\u00eatre inattendu : des retrait\u00e9s. Depuis plusieurs ann\u00e9es d\u00e9j\u00e0, la <\/span>Rent a Rentner<\/span><\/a> une plate-forme sur laquelle des retrait\u00e9s exp\u00e9riment\u00e9s peuvent proposer leurs services pour des petits travaux. Ce qui a commenc\u00e9 comme un projet pionnier est devenu entre-temps une tendance. Travailler \u00e0 l'\u00e2ge de la retraite n'est pas seulement accept\u00e9 par la soci\u00e9t\u00e9, mais aussi demand\u00e9.<\/span><\/p>\r\n

\"\"<\/a><\/p>\r\n

Avec la nouvelle plateforme d'emploi \"<\/span>Embaucher un retrait\u00e9<\/span><\/a>\"Les possibilit\u00e9s d'emploi pour les retrait\u00e9s sont consid\u00e9rablement \u00e9largies. Les entreprises peuvent ici recruter des retrait\u00e9s non seulement pour des petits travaux, mais aussi pour des t\u00e2ches exigeantes et des projets limit\u00e9s dans le temps - par exemple pour les remplacer pendant un cong\u00e9 de maternit\u00e9 ou un service militaire.<\/span><\/p>\r\n

\"\"<\/a><\/p>\r\n

\"Nous faisons ainsi d'une pierre deux coups\", explique le directeur Reto D\u00fcrrenberger, qui a fond\u00e9 l'entreprise avec Sarah Hiltebrand. \"Nos plateformes contribuent \u00e0 lutter contre la p\u00e9nurie de main-d'\u0153uvre qualifi\u00e9e - et en m\u00eame temps, nous soutenons les retrait\u00e9s qui souhaitent rester actifs ou s'en sortir financi\u00e8rement\". In Suisse, environ 20 pour cent des personnes ayant atteint l'\u00e2ge de la retraite et disposant d'un revenu inf\u00e9rieur \u00e0 2'506 francs par mois sont menac\u00e9es de pauvret\u00e9 ou consid\u00e9r\u00e9es comme pauvres.<\/span> Cette situation financi\u00e8re fait que nombre d'entre eux doivent continuer \u00e0 travailler apr\u00e8s la retraite pour subvenir \u00e0 leurs besoins.<\/span> En outre, environ 10 % des retrait\u00e9s ont besoin de prestations compl\u00e9mentaires pour atteindre le minimum vital.<\/span><\/span><\/p>\r\n

Comme tout tourne autour de la g\u00e9n\u00e9ration des boomers, les exploitants ont chang\u00e9 le nom de leur soci\u00e9t\u00e9 anonyme en \"Boomer AG\". D\u00e9sormais, il ne s'agit pas seulement d'une soci\u00e9t\u00e9 d'exploitation des plates-formes, mais aussi d'une agence de marketing sp\u00e9cialis\u00e9e dans le traitement cibl\u00e9 du groupe cible des baby-boomers. \"Tout ne parle que de la g\u00e9n\u00e9ration GenZ, mais \u00e0 peine des baby-boomers, qui repr\u00e9sentent 20 pour cent de la population. Nous voulons changer cela\", explique Sarah Hiltebrand \u00e0 ce sujet.<\/span><\/span><\/p>\r\n

D\u00fcrrenberger et Hiltebrand, avec leur agence cr\u00e9ative Die Antwort, sont \u00e9galement responsables de la pr\u00e9sentation g\u00e9n\u00e9rale, des logos, de la cr\u00e9ation de la marque et de la r\u00e9alisation des diff\u00e9rentes plates-formes.<\/span><\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Les exploitants de Rent a Rentner \u00e9largissent leur offre. Dans la foul\u00e9e, l'entreprise proc\u00e8de \u00e9galement \u00e0 un rebranding, dont la responsabilit\u00e9 a \u00e9t\u00e9 confi\u00e9e \u00e0 l'agence Die Antwort.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Boomer AG","_yoast_wpseo_metadesc":"Die Betreiber von Rent a Rentner erweitern ihr Angebot. 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