{"id":38452,"date":"2025-05-20T08:15:14","date_gmt":"2025-05-20T06:15:14","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=38452"},"modified":"2025-05-20T08:15:14","modified_gmt":"2025-05-20T06:15:14","slug":"champagner-index-ein-etwas-anderes-konjunktur-barometer","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2025-05-20\/champagner-index-ein-etwas-anderes-konjunktur-barometer\/","title":{"rendered":"Indice Champagne : un barom\u00e8tre conjoncturel un peu diff\u00e9rent"},"content":{"rendered":"
\"\"
Le verre est-il \u00e0 moiti\u00e9 plein ou \u00e0 moiti\u00e9 vide ? L'indice du champagne donne une image peu conventionnelle de la conjoncture. (Image : Pixabay.com)<\/figcaption><\/figure>\n

Au printemps 2025, le climat \u00e9conomique en Suisse se r\u00e9v\u00e8le \u00e9tonnamment positif, notamment en comparaison avec l'Autriche. C'est le principal r\u00e9sultat de l'\"Indice Champagne Suisse\" de l'institut de recherche en ligne Marketagent. Avec un petit clin d'\u0153il et des questions parfois peu conventionnelles, il a \u00e9t\u00e9 demand\u00e9 aux consommateurs ainsi qu'aux initi\u00e9s du monde des affaires de donner leur avis sur la situation \u00e9conomique actuelle.<\/p>\n

Une coupe de champagne pleine de confiance<\/strong><\/h3>\n

Ces derni\u00e8res ann\u00e9es, l'\u00e9conomie suisse a connu un d\u00e9veloppement mod\u00e9r\u00e9. Pour l'ann\u00e9e 2025 en cours, on pr\u00e9voit une croissance de 1,4%. Malgr\u00e9 les incertitudes g\u00e9opolitiques actuelles et les d\u00e9fis globaux, par exemple dans le commerce, les consommateurs nationaux et les entreprises se montrent optimistes : \"Nous avons demand\u00e9 \u00e0 notre communaut\u00e9 B2B de repr\u00e9senter la situation \u00e9conomique actuelle comme le niveau de remplissage d'une fl\u00fbte de champagne. Dans cette analogie, le niveau de remplissage du verre est \u00e9valu\u00e9 en moyenne \u00e0 68,3% par les 100 initi\u00e9s* d'entreprises interrog\u00e9s\", explique Thomas Schwabl, fondateur de Marketagent Schweiz AG. Pour les consommateurs suisses \u00e9galement, le verre est plus qu'\u00e0 moiti\u00e9 plein. Ils estiment le contenu du verre \u00e0 56,5% en moyenne.<\/p>\n

En comparaison, l'Autriche voisine p\u00e9tille nettement moins. Leurs initi\u00e9s du monde des affaires ne voient en moyenne que 41,5% de remplissage dans la coupe de champagne m\u00e9taphorique et pour la population autrichienne, la coupe est encore un peu plus vide (40,8%).<\/p>\n

\"\"
Graphique de la campagne. Marketagent Suisse.<\/figcaption><\/figure>\n

Lorsqu'il s'agit de trinquer \u00e0 l'\u00e9volution des mois \u00e0 venir, la majorit\u00e9 des entreprises suisses peuvent tout \u00e0 fait boire quelque chose de p\u00e9tillant (vin mousseux\/vin : 54%), alors que la population est plus r\u00e9serv\u00e9e et pr\u00e9f\u00e8re stocker des boissons plus plates par mesure de pr\u00e9caution.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
\n

Incitation \u00e0 l'\u00e9volution \u00e9conomique globale<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0<\/strong><\/p>\n<\/td>\n

\n

Communaut\u00e9 B2B*<\/strong><\/p>\n<\/td>\n

\n

Consommateurs**<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Champagne - il y a de quoi faire la f\u00eate<\/p>\n<\/td>\n

\n

12,0%<\/strong><\/p>\n<\/td>\n

\n

15,4%<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Champagne \/ Vin<\/p>\n<\/td>\n

\n

54,0%<\/strong><\/p>\n<\/td>\n

\n

29,0%<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Jus de fruits<\/p>\n<\/td>\n

\n

18,0%<\/strong><\/p>\n<\/td>\n

\n

23,4%<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Eau plate<\/p>\n<\/td>\n

\n

9,0%<\/strong><\/p>\n<\/td>\n

\n

24,2%<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Vodka - nous voulons oublier<\/p>\n<\/td>\n

\n

7,0%<\/strong><\/p>\n<\/td>\n

\n

8,0%<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*n = 200 (point de vue de l'entreprise) | **n = 1.062 (population suisse totale)<\/p>\n

 <\/p>\n

Une \u00e9valuation d'entreprise confiante<\/strong><\/h3>\n

Qu'il s'agisse de vin ou d'eau, la confiance des professionnels du secteur interrog\u00e9s dans leur propre entreprise est en tout cas \u00e9lev\u00e9e : 8 sur 10 investiraient leur argent personnel et ach\u00e8teraient des actions de l'entreprise (82%). Et si l'entreprise \u00e9tait une proposition de Tinder, ils seraient tout aussi nombreux \u00e0 swiper vers la droite - c'est-\u00e0-dire \u00e0 vouloir prendre contact (84%). On ne craint pas non plus la comparaison avec la concurrence. Si leur propre environnement de march\u00e9 correspondait \u00e0 un concert, la majorit\u00e9 des personnes interrog\u00e9es se positionneraient de mani\u00e8re pro\u00e9minente. Pr\u00e8s d'un tiers d'entre eux voient leur entreprise dans la loge VIP (30%), un autre quart au moins au premier rang devant la sc\u00e8ne (23%). Il n'en reste pas moins que 18% se per\u00e7oivent comme le groupe qui donne le ton sur la sc\u00e8ne.<\/p>\n

Les perspectives \u00e0 10 ans sont \u00e9galement optimistes parmi les initi\u00e9s de la branche interrog\u00e9s* - la majorit\u00e9 d'entre eux pensent que leur entreprise va s'\u00e9lever au cours de la prochaine d\u00e9cennie. Dans une analogie avec les gratte-ciel, un tiers d'entre eux voient par exemple leur entreprise atteindre les hauteurs de l'Empire State Building (33%), 6% peuvent m\u00eame s'imaginer au sommet de la branche sous la forme du Burj Khalifa.<\/p>\n

Optimisme mod\u00e9r\u00e9 dans l'ensemble de la population<\/strong><\/h3>\n

Les consommateurs suisses sont \u00e9galement optimistes pour l'avenir. La satisfaction personnelle reste stable malgr\u00e9 les incertitudes \u00e9conomiques : 44% indiquent \u00eatre tr\u00e8s ou plut\u00f4t satisfaits de leur vie, 23% sont m\u00eame tr\u00e8s satisfaits. L'\u00e9valuation de sa propre situation financi\u00e8re est \u00e9galement plut\u00f4t positive : 36% jugent leur situation plut\u00f4t bonne, 33% l'estiment satisfaisante. En revanche, seule une personne sur onze environ se sent tr\u00e8s bien assur\u00e9e (9%).<\/p>\n

Actuellement, ce qui pr\u00e9occupe le plus les habitants de notre pays, c'est l'augmentation du co\u00fbt de la vie (63%) et la charge fiscale croissante (56%). Plus d'une personne sur deux craint \u00e9galement une division croissante de la soci\u00e9t\u00e9 (54%). \"Malgr\u00e9 des d\u00e9fis tels que l'inflation et les tensions sociales, le regard des consommateurs suisses reste globalement plut\u00f4t optimiste. Le climat \u00e9conomique est majoritairement consid\u00e9r\u00e9 comme solide et la satisfaction personnelle est stable. Notre indice du champagne montre clairement que tant les consommateurs que les entreprises envisagent l'avenir avec une certaine dose d'optimisme - m\u00eame si les verres ne sont pas toujours pleins \u00e0 ras bord\", conclut Roland Zeindler, directeur de Marketagent Schweiz AG.<\/p>\n

Source : Marketagent Suisse<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Dans un barom\u00e8tre conjoncturel d'un genre un peu particulier, l'institut d'\u00e9tudes de march\u00e9 et d'opinion en ligne Marketagent Suisse a sond\u00e9 sa communaut\u00e9 B2B et lui a demand\u00e9 son avis sur l'\u00e9volution \u00e9conomique de l'ann\u00e9e en cours. <\/p>","protected":false},"author":4,"featured_media":38453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Champagner-Index","_yoast_wpseo_metadesc":"Champagner-Index: In einem Konjunktur-Barometer der etwas anderen Art hat Marketagent Schweiz seiner B2B-Community auf den Zahn gef\u00fchlt.","articlekey":"","footnotes":""},"categories":[28],"tags":[67,3943,334,339,487],"class_list":["post-38452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-b2b","tag-konjunkturaussichten","tag-management","tag-marketing","tag-umfrage"],"acf":[],"yoast_head":"\nChampagner-Index: Ein etwas anderes Konjunktur-Barometer - 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