{"id":38469,"date":"2025-05-21T08:55:06","date_gmt":"2025-05-21T06:55:06","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234958"},"modified":"2025-05-21T08:51:14","modified_gmt":"2025-05-21T06:51:14","slug":"daniel-howe-wird-leiter-kommunikation-und-marketing-bei-netrics","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-21\/daniel-howe-wird-leiter-kommunikation-und-marketing-bei-netrics\/","title":{"rendered":"Daniel Howe nomm\u00e9 directeur de la communication et du marketing chez Netrics"},"content":{"rendered":"
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La technologie seule n'est plus un gage d'avantage concurrentiel - il faut aussi un positionnement fort. Dans ce contexte, Netrics renforce d\u00e9sormais de mani\u00e8re cibl\u00e9e la gestion de sa marque : d\u00e8s \u00e0 pr\u00e9sent, Daniel Howe est responsable du positionnement strat\u00e9gique de l'entreprise en tant que Head of Communications & Marketing. L'objectif est de diff\u00e9rencier plus clairement la marque sur le march\u00e9 et de favoriser la croissance de l'entreprise.<\/p>\r\n

\"La num\u00e9risation seule n'est plus depuis longtemps un crit\u00e8re de diff\u00e9renciation - les technologies sont disponibles, comparables, interchangeables\", d\u00e9clare Pascal Kocher, CEO de Netrics. \"La v\u00e9ritable diff\u00e9renciation na\u00eet l\u00e0 o\u00f9 la complexit\u00e9 est r\u00e9duite et o\u00f9 les avantages sont mis en avant. Avec son exp\u00e9rience \u00e0 l'interface de la technologie, de la transformation et de la gestion de la marque, Daniel Howe apporte exactement l'expertise dont nous avons besoin pour cela\".<\/p>\r\n

Daniel Howe a plus de 25 ans d'exp\u00e9rience dans la gestion des marques et la communication, notamment dans des entreprises telles que Z\u00fchlke, KPMG, Switch, la Haute \u00e9cole de Lucerne et, plus r\u00e9cemment, en tant que directeur de la strat\u00e9gie du c\u00f4t\u00e9 des agences. Il a accompagn\u00e9 de nombreuses organisations dans des processus de transformation, repositionn\u00e9 des marques et mis en \u0153uvre des strat\u00e9gies de communication ax\u00e9es sur les donn\u00e9es.<\/p>\r\n

\"Celui qui veut s'imposer dans un environnement dynamique doit rendre visible de mani\u00e8re cons\u00e9quente ce qu'il repr\u00e9sente - et ce qui le rend particulier\", explique Howe \u00e0 propos de sa nouvelle mission chez Netrics. \"Une marque forte suscite le d\u00e9sir, donne une orientation et sert de boussole pour les d\u00e9cisions de l'entreprise\".<\/p>","protected":false},"excerpt":{"rendered":"

Le fournisseur de technologie Netrics fait appel \u00e0 l'expert en marques Daniel Howe en tant que nouveau directeur de la communication et du marketing. L'entreprise souhaite ainsi renforcer son positionnement de marque et affiner son orientation strat\u00e9gique.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Daniel Howe","_yoast_wpseo_metadesc":"Der Technologieanbieter Netrics holt den Markenexperten Daniel Howe als neuen Leiter Kommunikation und Marketing an Bord.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2853,5351,381,492],"class_list":["post-38469","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-jobchange","tag-netrics","tag-personalia","tag-unternehmen"],"acf":[],"yoast_head":"\nDaniel Howe wird Leiter Kommunikation und Marketing bei Netrics - Organisator<\/title>\n<meta name=\"description\" content=\"Der Technologieanbieter Netrics holt den Markenexperten Daniel Howe als neuen Leiter Kommunikation und Marketing an Bord.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-21\/daniel-howe-wird-leiter-kommunikation-und-marketing-bei-netrics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniel Howe wird Leiter Kommunikation und Marketing bei Netrics - 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