{"id":38515,"date":"2025-05-22T07:15:42","date_gmt":"2025-05-22T05:15:42","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=235095"},"modified":"2025-05-22T07:00:22","modified_gmt":"2025-05-22T05:00:22","slug":"digital-ad-trust-mobile-sichtbarkeit-erreicht-neuen-hoechstwert","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-22\/digital-ad-trust-mobile-sichtbarkeit-erreicht-neuen-hoechstwert\/","title":{"rendered":"Digital Ad Trust : la visibilit\u00e9 sur mobile atteint un nouveau record"},"content":{"rendered":"
\"\"<\/a>\r\n
(Graphiques : Digital Ad Trust)<\/figcaption>\r\n<\/figure>\r\n

Selon le dernier \"Digital Ad Trust Report\" pour le premier trimestre 2025, la visibilit\u00e9 de la publicit\u00e9 display est pass\u00e9e \u00e0 74,6% en moyenne - une augmentation de 3 points de pourcentage par rapport au trimestre pr\u00e9c\u00e9dent. Les formats mobiles ont particuli\u00e8rement contribu\u00e9 \u00e0 cette \u00e9volution positive : Leur taux de visibilit\u00e9 a augment\u00e9 de 3,7 points de pourcentage pour atteindre 71,7 %. Le format 320\u00d7416\/480 a atteint un nouveau record avec 79,6 %. Le format 300\u00d7600, avec une visibilit\u00e9 de 88,8 % (+ 5 points de pourcentage), a \u00e9galement progress\u00e9 sur desktop.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Le taux d'insertion publicitaire frauduleuse (Sophisticated Invalid Traffic, SIVT) est rest\u00e9 \u00e0 un niveau stable et bas de 0,54 %, est-il pr\u00e9cis\u00e9. Sur les appareils mobiles, le taux de fraude publicitaire a baiss\u00e9 \u00e0 0,29 %, tandis que les annonces sur desktop se situaient \u00e0 0,92 %. De tr\u00e8s bons r\u00e9sultats ont \u00e9galement \u00e9t\u00e9 obtenus en mati\u00e8re de brand safety : le taux de blocage est tomb\u00e9 \u00e0 0,01 pour cent.<\/p>\r\n

\"\"<\/a>\"\"<\/a><\/p>\r\n

\"\"<\/a><\/p>\r\n

La visibilit\u00e9 des publicit\u00e9s vid\u00e9o a atteint 81,5 % au cours du trimestre. Les formats outstream pour mobile se sont particuli\u00e8rement d\u00e9velopp\u00e9s, avec une hausse de 11,1 points de pourcentage. En revanche, les publicit\u00e9s Instream sur ordinateur ont enregistr\u00e9 un l\u00e9ger recul \u00e0 81,4 pour cent.<\/p>\r\n

\"\"<\/a><\/p>\r\n

\"Les \u00e9volutions constamment positives au premier trimestre 2025 - en particulier pour la visibilit\u00e9 mobile et la publicit\u00e9 vid\u00e9o - sont un signal fort de la qualit\u00e9 et de la transparence du march\u00e9 num\u00e9rique suisse\", r\u00e9sume Roland Ehrler, pr\u00e9sident de Digital Ad Trust Switzerland.<\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Le premier trimestre 2025 enregistre des \u00e9volutions positives en mati\u00e8re de visibilit\u00e9 de la publicit\u00e9 display et vid\u00e9o en Suisse. L'initiative Digital Ad Trust Switzerland annonce des valeurs maximales pour les formats mobiles, des taux d'ad-fraud stables et un taux de blocage toujours tr\u00e8s bas dans le domaine de la brand safety.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digital Ad Trust","_yoast_wpseo_metadesc":"Display- und Videowerbung in der Schweiz: Die Initiative Digital Ad Trust Switzerland meldet H\u00f6chstwerte bei Mobile-Formaten.","articlekey":"","footnotes":""},"categories":[29],"tags":[5125,4343],"class_list":["post-38515","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-digital-ad-trust-switzerland","tag-markom"],"acf":[],"yoast_head":"\nDigital Ad Trust: Mobile-Sichtbarkeit erreicht neuen H\u00f6chstwert - Organisator<\/title>\n<meta name=\"description\" content=\"Display- und Videowerbung in der Schweiz: Die Initiative Digital Ad Trust Switzerland meldet H\u00f6chstwerte bei Mobile-Formaten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-22\/digital-ad-trust-mobile-sichtbarkeit-erreicht-neuen-hoechstwert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Ad Trust: Mobile-Sichtbarkeit erreicht neuen H\u00f6chstwert - 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