{"id":38525,"date":"2025-05-22T13:57:13","date_gmt":"2025-05-22T11:57:13","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234911"},"modified":"2025-05-22T11:14:20","modified_gmt":"2025-05-22T09:14:20","slug":"cmo-of-the-year-2025-jury-insights-zur-wahl-der-finalisteninnen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-22\/cmo-of-the-year-2025-jury-insights-zur-wahl-der-finalisteninnen\/","title":{"rendered":"\"CMO de l'ann\u00e9e 2025\" : Les impressions du jury sur le choix des finalistes"},"content":{"rendered":"<p><iframe title=\"&quot;CMO de l&#039;ann\u00e9e 2025&quot; : Les impressions du jury sur le choix des finalistes\" src=\"https:\/\/www.youtube.com\/embed\/NChiHT3EmsM?feature=oembed\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>Le titre <a href=\"https:\/\/www.cmo-of-the-year.com\/de\/cmo-of-the-year-ch.html\">\"CMO de l'ann\u00e9e\"<\/a> ne met volontairement pas l'accent sur les entreprises ou les marques, mais sur les personnes. Le prix r\u00e9compense une personnalit\u00e9 qui se tient derri\u00e8re une marque \u00e0 succ\u00e8s et qui marque visiblement de son empreinte le marketing en Suisse. Le prix souligne l'importance strat\u00e9gique du r\u00f4le de CMO dans l'\u00e9conomie suisse et rend hommage \u00e0 ceux qui cr\u00e9ent des marques, les d\u00e9veloppent et naviguent dans des phases de march\u00e9 exigeantes. En m\u00eame temps, le prix donne un signal \u00e0 toute la branche - et \u00e0 sa rel\u00e8ve.<\/p>\r\n<h3><strong>Un processus de s\u00e9lection structur\u00e9 et approfondi<\/strong><\/h3>\r\n<p>La s\u00e9lection suit une proc\u00e9dure structur\u00e9e : Les candidats potentiels sont nomm\u00e9s par le jury. Ensuite, l'Institut f\u00fcr Marketing &amp; Customer Insight de l'Universit\u00e9 de Saint-Gall, sous la direction du professeur Sven Reinecke, analyse les propositions et \u00e9tablit une longue liste accompagn\u00e9e de dossiers. Il en r\u00e9sulte une shortlist de personnalit\u00e9s - le r\u00e9sultat d'une r\u00e9flexion approfondie au sein du jury. Le laur\u00e9at ou la laur\u00e9ate est d\u00e9sign\u00e9(e) lors de la r\u00e9union finale du jury.<\/p>\r\n<figure id=\"attachment_235115\" class=\"wp-caption alignnone\" style=\"width: 1024px;\" aria-describedby=\"caption-attachment-235115\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit.png\"><img class=\"size-full wp-image-235115\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit-600x450.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit-768x576.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit-16x12.png 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit-233x175.png 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit-467x350.png 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/Die-Jury-bei-der-Arbeit-1000x750.png 1000w\" alt=\"\" width=\"1024\" height=\"768\" \/><\/a>\r\n<figcaption id=\"caption-attachment-235115\" class=\"wp-caption-text\">Le jury au travail pour \u00e9lire le ou les laur\u00e9ats du titre:in \"CMO of The Year<\/figcaption>\r\n<\/figure>\r\n<h3><strong>Exigences modernes pour le r\u00f4le de CMO<\/strong><\/h3>\r\n<p>Les crit\u00e8res de s\u00e9lection refl\u00e8tent la conception actuelle du r\u00f4le des CMO. Il s'agit de personnalit\u00e9s de premier plan qui pensent de mani\u00e8re strat\u00e9gique, qui s'engagent courageusement dans de nouvelles voies et qui mettent en \u0153uvre de mani\u00e8re cons\u00e9quente le centrage sur le client. Ceux qui figurent sur la shortlist doivent convaincre par leur r\u00e9ussite entrepreneuriale, leur leadership, leur esprit d'innovation et leur action durable. On attend d'eux qu'ils apportent une contribution allant au-del\u00e0 des affaires courantes, par exemple en cr\u00e9ant des marques d'avenir ou en ancrant la raison d'\u00eatre et les valeurs de l'entreprise.<\/p>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3.png\"><img class=\"alignnone size-full wp-image-235116\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3-600x450.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3-768x576.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3-16x12.png 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3-233x175.png 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3-467x350.png 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/05\/1-3-1000x750.png 1000w\" alt=\"\" width=\"1024\" height=\"768\" \/><\/a><\/p>\r\n<h3><strong>D\u00e9bat intense du jury avec un r\u00e9sultat fort<\/strong><\/h3>\r\n<p>Le comit\u00e9 de s\u00e9lection est compos\u00e9 de 24 experts issus de l'\u00e9conomie, de la science, des m\u00e9dias, du conseil en ressources humaines et du marketing. Leur exp\u00e9rience garantit la profondeur de la discussion et la solidit\u00e9 de la d\u00e9cision. La r\u00e9union de cette ann\u00e9e a \u00e9t\u00e9 intense et marqu\u00e9e par des d\u00e9bats \u00e0 plusieurs niveaux. Le jury a soulign\u00e9 la grande qualit\u00e9 des nominations - ce qui a rendu la recherche du match id\u00e9al exigeante. La satisfaction quant au r\u00e9sultat n'en a \u00e9t\u00e9 que plus grande.<\/p>\r\n<p>Faire monter de telles personnalit\u00e9s sur sc\u00e8ne a valeur de signal. C'est justement dans un environnement de march\u00e9 complexe et acc\u00e9l\u00e9r\u00e9 que l'on a besoin de CMOs qui sont des acteurs du changement et qui dirigent les marques de mani\u00e8re \u00e0 assurer leur avenir. Le prix rend ces performances visibles - et leur donne la sc\u00e8ne qu'elles m\u00e9ritent. Le gagnant ou la gagnante sera d\u00e9sign\u00e9(e) dans le cadre d'une soir\u00e9e de gala exclusive en ao\u00fbt. L'\u00e9v\u00e9nement, qui r\u00e9unira entre 100 et 120 invit\u00e9s du niveau C, comprendra, outre la remise du prix, un discours d'ouverture inspirant ainsi que la pr\u00e9sentation des personnalit\u00e9s nomin\u00e9es.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Les finalistes du plus important prix de marketing suisse sont connus. Dans une vid\u00e9o exclusive, les membres du jury donnent un premier aper\u00e7u du processus de d\u00e9cision.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CMO of the Year","_yoast_wpseo_metadesc":"In einem exklusiven Video gew\u00e4hren die Jury-Mitglieder erste Einblicke in den Entscheidungsprozess f\u00fcr den CMO of the Year 2025.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,3733,5355,4348],"class_list":["post-38525","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-cmo-of-the-year","tag-jury","tag-mk-format"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abCMO of the Year 2025\u00bb: Jury Insights zur Wahl der Finalisten:innen - Organisator<\/title>\n<meta name=\"description\" content=\"In einem exklusiven Video gew\u00e4hren die Jury-Mitglieder erste Einblicke in den Entscheidungsprozess f\u00fcr den CMO of the Year 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-22\/cmo-of-the-year-2025-jury-insights-zur-wahl-der-finalisteninnen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abCMO of the Year 2025\u00bb: Jury Insights zur Wahl der Finalisten:innen - 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