{"id":38577,"date":"2025-05-27T08:12:25","date_gmt":"2025-05-27T06:12:25","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=235306"},"modified":"2025-05-26T17:03:21","modified_gmt":"2025-05-26T15:03:21","slug":"erster-schweizer-pricing-kongress-startet-in-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-05-27\/erster-schweizer-pricing-kongress-startet-in-zuerich\/","title":{"rendered":"Le premier congr\u00e8s suisse sur la tarification d\u00e9marre \u00e0 Zurich"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Le 23 juin, le Dolder Grand \u00e0 Zurich accueillera \u00e0 partir de 14 heures le premier congr\u00e8s suisse sur la tarification<\/a> se d\u00e9roulera \u00e0 cette occasion. L'\u00e9v\u00e9nement s'adresse aux cadres qui ne laissent pas la fixation des prix \u00e0 leur intuition, mais qui la consid\u00e8rent comme un facteur central de la concurrence.<\/p>\r\n

Swiss sur la marque et la marge<\/strong><\/h3>\r\n

Swiss, filiale de Lufthansa, ouvre le bal avec un aper\u00e7u de son architecture tarifaire diff\u00e9renci\u00e9e. La question centrale est de savoir comment la disposition \u00e0 payer, les ventes suppl\u00e9mentaires et les canaux de distribution se combinent pour former un syst\u00e8me \u00e9conomiquement viable et renfor\u00e7ant la marque.<\/p>\r\n

Comment les algorithmes d\u00e9terminent le prix<\/strong><\/h3>\r\n

Oliver Pabst de Readalpine montrera comment les mod\u00e8les d'utilisation bas\u00e9s sur l'IA d\u00e9fient le mod\u00e8le d'abonnement classique. Lorsque l'intelligence artificielle permet des services bas\u00e9s sur l'utilisation, ce ne sont pas seulement les prix qui changent, mais aussi des logiques commerciales enti\u00e8res. Ce que cela signifie pour les entreprises de logiciels et les le\u00e7ons que d'autres secteurs peuvent en tirer seront au c\u0153ur de son intervention.<\/p>\r\n

De plus, Robin Simon, CEO de Treema, montre comment les valeurs suisses telles que la protection des donn\u00e9es et la souverainet\u00e9 des donn\u00e9es peuvent \u00eatre traduites en un mod\u00e8le de prix stable. Fabian Uhrich de l'ETH Zurich apporte en outre la perspective de l'\u00e9conomie comportementale. Il montre \u00e0 l'aide d'exemples comment les distorsions cognitives influencent les d\u00e9cisions de prix et peuvent \u00eatre utilis\u00e9es de mani\u00e8re strat\u00e9gique.<\/p>\r\n

Un abonnement ? Oui, mais avec du sentiment, s'il vous pla\u00eet<\/strong><\/h3>\r\n

Frank Gehrig, du cabinet de conseil en innovation Hy, montre comment les mod\u00e8les d'abonnement fonctionnent aujourd'hui. Et ce, de l'acquisition \u00e0 la mise \u00e0 niveau en passant par la formation des clients, y compris les seuils de prix psychologiques. Pour terminer, Samy Liechti revient sur sa longue exp\u00e9rience du commerce \u00e9lectronique chez Blacksocks.<\/p>\r\n

\r\n

La premi\u00e8re \u00e9dition du Congr\u00e8s suisse du pricing aura lieu dans le cadre du Congr\u00e8s suisse des marques. A partir de 14 heures, l'accent sera mis sur la tarification en tant que m\u00e9tier analytique. M&k est partenaire m\u00e9dia. Pour s'inscrire, cliquez ici ici<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Les prix sont des d\u00e9cisions strat\u00e9giques qui ont une influence directe sur la gestion de la marque, la position sur le march\u00e9 et surtout la marge r\u00e9alis\u00e9e. Le Pricing Congress du 23 juin s'adresse aux cadres qui ne consid\u00e8rent pas le pricing comme un jeu de chiffres, mais comme un facteur de comp\u00e9titivit\u00e9.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Pricing Kongress","_yoast_wpseo_metadesc":"Der Pricing Kongress vom 23. 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